Personal branding karen kang marketingcampsv preso
-
Upload
paul-wcislo -
Category
Career
-
view
1.626 -
download
0
Transcript of Personal branding karen kang marketingcampsv preso
![Page 1: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/1.jpg)
1 © 2012 Karen Kang All Rights Reserved!
PERSONAL BRANDING FOR
ENTREPRENEURS
@KarenKang #BrandingPaysMCSV
![Page 2: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/2.jpg)
2 © 2012 Karen Kang All Rights Reserved!
Content, Not Cosmetics
![Page 3: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/3.jpg)
3 © 2012 Karen Kang All Rights Reserved!
What Do These Brands Have in Common?
Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc
![Page 4: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/4.jpg)
4 © 2012 Karen Kang All Rights Reserved!
Be Bold Add Value
Evidence
![Page 5: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/5.jpg)
5 © 2012 Karen Kang All Rights Reserved!
Zappos and Tony Hseih
Delivering Happiness
Photo source: Inc.com
![Page 6: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/6.jpg)
6 © 2012 Karen Kang All Rights Reserved!
Vision Personal Story Consistent ID
![Page 7: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/7.jpg)
7 © 2012 Karen Kang All Rights Reserved!
Target Audience Need
Competition Your Strengths & Value
What category can you lead?
How Can You Stand Out?
![Page 8: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/8.jpg)
8 © 2012 Karen Kang All Rights Reserved!
Positioning Statement Goal: __________________________
![Page 9: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/9.jpg)
9 © 2012 Karen Kang All Rights Reserved!
For Investors
Positioning Statement Example
Who are concerned about compe44on and commodi4za4on in online retail
I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and profitability with empowered employees who delight our customers.
Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs.
![Page 10: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/10.jpg)
10 © 2012 Karen Kang All Rights Reserved!
For A Strong Entrepreneur Brand Bold, New Ways to Add Value
Content, Evidence Unique Vision
Personal Story Consistent Identity
![Page 11: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/11.jpg)
11 © 2012 Karen Kang All Rights Reserved!
Bake the Cake, Then Ice It
Cake = Rational value
Icing = Emotional value
CAKE + ICING = STRONG BRAND
![Page 12: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/12.jpg)
12 © 2012 Karen Kang All Rights Reserved!
What’s Your Cake and Icing?
![Page 13: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/13.jpg)
13 © 2012 Karen Kang All Rights Reserved!
Brand Promise
Define Your Brand Strategy
Core Values
Strengths
Personality
Image
![Page 14: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/14.jpg)
14 © 2012 Karen Kang All Rights Reserved!
Monitor your online brand Help influencers brand you
Are you engaging?
Portable Branding
![Page 15: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/15.jpg)
15 © 2012 Karen Kang All Rights Reserved!
Be an expert Leverage content
Ecosystem validation
Give back SMILE
Ideas to Brand Yourself
![Page 16: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/16.jpg)
16 © 2012 Karen Kang All Rights Reserved!
Guide Your Brand, or Be Branded by Others
![Page 17: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/17.jpg)
17 © 2012 Karen Kang All Rights Reserved!
Be Your Own Brand Manager
BrandingPays™ System
Positioning Messages Brand Strategy Ecosystem Actions
![Page 18: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/18.jpg)
18 © 2012 Karen Kang All Rights Reserved!
Go for it!
Book Coming January 2013!
![Page 19: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/19.jpg)
19 © 2012 Karen Kang All Rights Reserved!
Free Branding Tips and Newsletter
Leave me your business card
Ask me questions on:
facebook.com/BrandingPays
![Page 20: Personal branding karen kang marketingcampsv preso](https://reader034.fdocuments.us/reader034/viewer/2022052117/58f3310f1a28ab69658b457b/html5/thumbnails/20.jpg)
20 © 2012 Karen Kang All Rights Reserved!
Go for it!
Go for it!
Take Charge of Your Entrepreneur Brand