Personal Branding for Technology Executives

Personal BrandingFor Your Career----- Meeting Notes (2/8/11 21:02) -----I was asked to talk about personal branding for technology executives... what it is and how to go about using it to manage your career.I've been helping technology pros build their careers for...1

Todaycareer climatewhat is personal branding?justificationspersonal brand planningsocial media execution and ROI

Defining a need for personal brandingPart one

Old directions no longer apply.economycompany volatilityunemployment ratemarket instability

We are the CEOs of our own companies: Me Inc.- Tom Peters, Fast Company 1997Being technical isnt good enoughGot to know the businessGot to be strategicGot to drive innovationNo such thing as permanent employment

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Predictable. Consistent.(Personal Branding should not be like a Magic 8 Ball)Not just what you say, but demonstrated consistency of behavior.6

Phil? Oh yeah. I can tell you all about him.Brands are built on what people are saying about you, not what youre saying about yourself.- Guy KawasakiNot just what you say, but what others say about you.7

Common objections and their justificationsPart two

Personal branding:Just for job seekers?Publicity & AwarenessOrganizations CredibilityHumanizes Your Company

Too busy?If just 30 minutes a day meant a path to a better job, new business or happier employees, wouldnt you invest the effort?

Fine for marketing peopleToo cheesey for me!----- Meeting Notes (2/8/11 20:59) -----Worried about spam you don't even have yet?11

Am I at risk of identity theft?

Personal brand planningPart three

A personal branding planAssessPlanImplementMaintainLife & Career GoalsInventory of attributes, skills, experiencesInput from your brain trustRsum, Portfolio, Interviewing Skills, Website,Social Media, Networking Plan, Appearancebuilt on great stories!Content planningStaying currentParticipating and InteractingMeasurement of KPIsRegular re-assessmentPlan correctionWhat are your building blocks?

is for Affable is for Brilliantis for ConfidentGreat story demonstrating affabilityGreat story demonstrating brillianceGreat story demonstrating confidence

Building the brandYour Foundational QualitiesRsum, LinkedIn profile, communicationsWhat you convey face-to-face

Im affable and heres why!Practice.Makes.Perfect.

Visual Identity should match brandSmileClothingHairAccessories

Social media brand executionPart four

4 out of 5

5 Critical QuestionsWho do you want to reach?What do they want?What action do you want them to take?How will you convince them?How far are you prepared to go?

Who do you want to reach?Top influencersPeersPotential employersPotential partnersInvestors

What do they want?Real conversationNew ideasAnalysisHumor / wit / funAttention

What action do you want them to take?CommentFollow / friend / connectLink / review / recommendBuyHireMeetPartnerEngage!

How will you convince them?Your distinctiveSkillsKnowledgeExperiences

How far are you prepared to go?PatienceTenacityAlertnessCuriosityResponsivenessInterestingness

5 Critical QuestionsWho do you want to reach?What do they want?What action do you want them to take?How will you convince them?How far are you prepared to go?Balance social media with workKnow company policiesSet realistic goalsStart smallStay manageableRemember disclaimersIf its not fun, stop!

Step by Step: Getting StartedWhat is the right channel for me?DemographicsWriting, long or short?PicturesAudioVideoOne or many channels?How often is normal?

What is the right channel for me?

Social Network DemographicsStatisticFacebookLinkedInPinterestTwitterYouTubeMonthly Unique Visitors155M26M20M39M151MGender %45M/55F51M/49F18M/82F45M/55F50M/50FLargest Age Group (% of whole)