Personal Branding: Do you Know the Origins?
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Transcript of Personal Branding: Do you Know the Origins?
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Personal Branding:Do You Know the Origins?
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
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Personal branding is the practice of people marketing themselves and their
careers as brands.cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02
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While previous self-help management techniques were about self-improvement, the personal-branding
concept suggests instead that success comes from self-packaging.
cc: Daniel Y. Go - https://www.flickr.com/photos/84172943@N00
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Personal branding often involves the application of one's name to various
products.cc: danmachold - https://www.flickr.com/photos/55569773@N00
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For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his
last name extensively on his buildings and on the products he endorses.
cc: Gage Skidmore - https://www.flickr.com/photos/22007612@N05
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This same logic follows for personal brands-there is a constant desire for a reinforcement
of the self-brand.cc: Arenamontanus - https://www.flickr.com/photos/87547772@N00
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History
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Personal branding, self-positioning, and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich by Napoleon
Hill.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
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Positioning Yourself and Your Career-You can benefit by using positioning strategy to
advance your own career.cc: ITU Pictures - https://www.flickr.com/photos/42121221@N07
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Key principle: Don’t try to do everything yourself.
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
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Goffman's self presentation theory
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Goffman’s Self Presentation is a key theory that explores the way people want to be seen and how
people are perceived by their peers.cc: MsHellyer - https://www.flickr.com/photos/7272807@N02
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Goffman, uses the term Dramaturgy as a component to his theory of self
presentation.
cc: APMus - https://www.flickr.com/photos/54514782@N06
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This term refers to looking at your own persona as a drama, treating your actions
as an actor in a play.cc: Len Radin - https://www.flickr.com/photos/9080018@N07
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Social media
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Social media extends beyond just Facebook and Twitter and into the
professional world as well.
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
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There are general professional profiles like LinkedIn and company or industry-specific
networks, such as Slack.cc: [email protected] - https://www.flickr.com/photos/26414679@N05
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Thus, social media network sites serve as complex, technologically mediated venues for
the branding of the self.cc: jenny downing - https://www.flickr.com/photos/7941044@N06
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Thousands of self-help books, programs, personal coaches, and articles exist to help individuals learn
to self-brand.cc: RichGrundy - https://www.flickr.com/photos/32888907@N03
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Because personal branding is basically pointing out, and in some cases, glorifying, certain positive characteristics of an individual, it is not unlike traditional branding of products
and companies.cc: Brett Jordan - https://www.flickr.com/photos/55497864@N00
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Personal branding makes you accountable to others in a way that mirrors the corporation to consumer
relationship.cc: Paul Keller - https://www.flickr.com/photos/18259771@N00
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Authenticity is viewed as both residing inside the self and is also demonstrated by allowing the outside
world access to one's inner self.cc: rodarmor - https://www.flickr.com/photos/28066001@N03
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It is interesting to think about the idea of authenticity with disclosure, and the freedom social networks allow
in disclosing an inauthentic self.
cc: Tim Geers - https://www.flickr.com/photos/47912915@N02
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All the while, those posting are forming a digital archive of the self, through which a brand could
be crafted by others.cc: phsymyst - https://www.flickr.com/photos/78624556@N08
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Thank YouWikipedia
Post Road Consulting LLC
cc: stevendepolo - https://www.flickr.com/photos/10506540@N07