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Who"Gives"A"Tweet?8"Steps"to"Building"Your"Online"Personal"Brand"with"Social"Media"

Step%5:%Build%a%consistent%persona%

Do"all"your"social"media"profiles"look"consistent?"Keep"

the"same"username,"profile"picture,"imagery,"and"look"

across"all"your" social"profiles."Keeping"a"consistent"profile"

helps"others"find"you"easily,"and"cements"who"you"are"in"

their"minds."Reserve"your"name"on"all"social"channels"

and"use"the"same"photo"on"all"of"them."Your"social"media"

profile"picture"or"avatar"is"your"visual"signature."Choosing"

the"right"image"is"vital."Make"sure"your"picture"reflects"

the"brand"values"that"you"want"to"convey.

Step%1:%Find%out%what%your%online%brand% is%today

Open"an"incognito"browser"window"so"that"your"Google"

search"is"free"from"any"personal"customizations"or" saved"

search"elements."Search"for"your"name"and"variations"of"

it"e.g."first"and"last,"nickname,"middle"name,"misspellings"

of"your"name"etc."If"your"name"is"common,"add"other"

elements"that"might"help"define"you"like"your"

occupation,"your"employer,"your" school,"etc.

You’ll"notice"that"the"top"results"are"social"networks—

Twitter,"LinkedIn,"YouTube,"Google+"etc

Step%2:%Define%your%brand

Choose"1-3"areas"of"expertise."What"sets"you"apart"from"

others?"Before"you"can"establish"or"develop"your"expertise,"

you"have"to"decide"what"you"want"to"be"known" for."Consider:

- - What"is"one"thing"everyone"says"you"rock"at?

- - What"are"your"passions"and"interests?

• - What"do"you" read"about"most"often"online?

• - What"will"you"still"be"interested"in"a"year"from"now?

Step%6:%Post%every%day%

Pick"one"or"two"social"networks"and"make"those"your"

most"valued"social"profiles."Make"sure"the"people"you"are"

targeting"are"on"these"social"networks."Start"posting"

everyday."You"can"focus"on"fitting"in"or"post"with"your"own"

spin."Doesn’t"matter."Just"post."This"will"help"you"get"more"

followers,"increase"your"engagement,"click"rate,"shares,"

credibility,"authority"and"influence."

Step%3:%Research%the%keywords%you%want%to%use

Research"conversations"happening"around"your" topic"of"

interest"or"potential"area"of"expertise."A"Google"search"

is"a"great"way"to"figure"out"what"related"topics"people"are"

talking"about" in"your"area"of"expertise"(and"what’s"already"

ranking"high"on"the"first"page)."You"can"also"use"tools"like"

RiteTag’s hashtag"search"to"see"how"the"keywords"you"

choose" (and"related"hashtags)"rank"on"social"media."

Step%7:%Take%time%to%connect%

Surround"yourself"with"top-notch"people."Using"tools"like"

JustUnfollow,"you"can"see"the"connections"of"anyone"on"

Twitter"— and"follow"these"connections"with"just"a"few"

clicks."Join"a"group,"chat,"forum,"or"community"to"reach"

out"to"others."You"can"also"follow"a"few"prominent"blogs"in"

your"chosen"area"of"expertise"and"comment"frequently." "

Monitor"mentions"of"your"name,"and"reply"quickly

Step%4:%Come%up%with%a%catchy%blurb% about%you%

Create"a"unique"headline"or"bio."You’ll"need"a"power"

statement"headline"that"conveys" the"value"you"deliver."

Include"some"of"the"keywords"you" found" in"your" research"

to"help"you"get"found"as"people"search."Example:"

Engineering'Executive'� Six'Sigma'Black'Belt'�

English/French'Fluent'� Strategic'Leader'� Read'my'Profile!'

Step%8:%Keep%growing

A"powerful"personal"brand"on"social"media"will"help"you"

gain"greater"credibility,"recognition,"prestige,"and"higher"

perceived"value."In"order"to"wield"more"influence"and"find"

more"rewarding"opportunities"you"need"to"keep"growing"-

stay"on"the"cutting"edge"of"your" thought-leadership"and"

connect"with"more"people."With"social"media,"you"have"

more"power"at"your"fingertips."

You,%my%friend,%are%a%brand.

We’re%all%brands,%whether%we%aim%to%be%or%not.%Personal%branding,%then,%is%the%process%of%managing%and%optimizing%the%

way%you%are%presented%to%others.%And%social%media%is%one%of%the%keys%(if%not%the%biggest%key)%to%managing%your%personal%

brand%online.%So%where%do%you%start?%Here%are%8%simple%steps%to%guide%you: