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Personal Branding By Example
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PERSONAL BRANDINGAn exercise in self promotion
Presented By
RAFFAELA REINCEO, Co-Founder at CareerFoundry
EMIL LAMPRECHTCMO and Creative Director at CareerFoundry
Mentored. Training. Online.
An online, blended learning solution for new technologies. Mentored education for upgraders and careerists.
RAFFAELA REINCEO, Co-Founder at CareerFoundry
EMIL LAMPRECHTCMO and Creative Director at CareerFoundry
KEYS TO GREAT BRANDING
•Consistency •Visibility •Mission
CONSISTENCY
CONSISTENCY
•Stories •Coined Phrases •Appearance
VISIBILITY
VISIBILITY
•Be everywhere •Break new ground •Do it for them, not you
VIDEO = OPPORTUNITY
Mike Rugnetta - The Idea Channel Kevin & Alex - Diggnation
MISSION
MISSION
•Your goal •Your war cry •Your contribution
WHAT IS IT ALL ABOUT?
What do you have to offer?
LEVERAGING YOUR BRANDJob Seekers, Founders, Entreprenuers, Freelancers and more…
LEVERAGING YOUR BRAND
Your network is key
JOB SEEKERS
•Stay focused •Degrees of separation •Be savvy (LinkedIn etc)
FOUNDERS
•Investors •Hiring •Reputation/Sustainability
FREELANCERS
•Easy to find •Easy to remember •Good to know
KEYS TO GREAT BRANDING
•Consistency •Visibility •Mission
@garyvee @tferriss
@chrisguillebeau
MY KEYS LEARNINGS
•It’s about quality, not quantity •Keep it real, very real •Be Fearless
RAFFAELA REIN
EMIL LAMPRECHT
@raffaelarein
@emillamprecht
Presented By
WWW.CAREERFOUNDRY.COM
!
@CAREER_FOUNDRY
FACEBOOK.COM/CAREERFOUNDRY