Personal branding and your online presence
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Transcript of Personal branding and your online presence
WhoAmI.com Considering your online presence
Jo Alcock (@joeyanne) Evidence Base at Birmingham City University
Workshop aim
To equip you with the skills and knowledge to understand your personal brand and how to portray this through your online presence.
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Overview
Section 1 - Marketing
Section 2 - Branding
Section 3 - Online Presence
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
MARKETING Section 1
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Do librarians need to market themselves?
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
What skills would you market?
Jo Alcock Created at Wordle.net
ARLIS UK & Ireland Annual Conference 2013
Who would you market to?
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Who would you market to?
• Users • Library management • Organisation
management • Peers – internal and
external • Potential collaborators • Potential employers
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Elevator pitch • 30 second elevator pitch
• Focused on your core skills
• Tailored for specific type of person • Library user • Senior management • Peers (internal and
external) • Potential collaborators • Potential employers
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Marketing – Summary
• Librarians need to market themselves to variety of different people
• Share your strengths • Elevator pitch- 30
second summary, tailored to specific types of people
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
BRANDING Section 2
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Brand
“Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.”
Tina Thomas, Edmonton Public Library
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Personal branding
“It’s a mistake to think of personal branding as an end itself. A successful personal brand is a by-product of the successful pursuit of one’s own interest, contribution, and networking in librarianship.”
Bohyun Kim
Personal branding
Your brand is an extension of your personality. What do you want people to think when they meet you (in person or online)?
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Joeyanne Libraryanne
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Examples of personal brands
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Examples of personal brands
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Examples of personal brands
“...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at””
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Your personal brand
• Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself)
• Discuss with the person next to you how you might convey that brand - do they have any ideas?
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Branding - Summary
• Your brand is an extension of your personality
• Your brand is owned by others, not you
• Strong identity can help ensure people have right perception about your brand
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
ONLINE PRESENCE Section 3
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Online presence – language style
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Online presence – profersonal?
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Online presence – visual style
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Online presence – claim your name
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Online presence – be consistent
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Your online brand
• How do your brand values translate to your online presence? – Language – Profersonal mix – Visual style – Names used
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Online presence - Summary
• Language • Profersonal mix • Visual style • Use of name • Be consistent
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
SUMMARY AND NEXT STEPS Conclusion
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Marketing – Summary
• Librarians need to market themselves to variety of different people
• Share your strengths • Elevator pitch- 30
second summary, tailored to specific types of people
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Branding - Summary
• Your brand is an extension of your personality
• Your brand is owned by others, not you
• Strong identity can help ensure people have right perception about your brand
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Online presence - Summary
• Language • Profersonal mix • Visual style • Use of name • Be consistent
ARLIS UK & Ireland Annual Conference 2013 Jo Alcock
Next steps
• Consider your brand values in your work
• Show your brand values in your online presence
• Integrate your brand values into elevator pitch and practice in different scenarios (to users, peers, potential employers)
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Useful resources
• The Practical Librarian - Manage your brand as a librarian
• Andromeda Yelton - Personal branding for new librarians
• Sam Wiggins (LibWig) - What's in a name?
• Georgina Hardy - Judging a blog by its cover
• Danah Boyd - Controlling your public appearance
• Dave Fleet - How to ruin (or build) your personal brand
• Bethan Ruddock – Swearing on Twitter
• Bohyun Kim – Surprise! A personal brand is a by-product
• Karen Schneider – Personal branding for librarians
• Glenn Llopis – Personal branding is a leadership requirement, not a self-promotion campaign
• Hiring Librarians – Does personal branding help?
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
All linked from http://bitly.com/bundles/joeyanne/6
Feel free to contact me
Jo Alcock Evidence Based Researcher @joeyanne [email protected]
Jo Alcock ARLIS UK & Ireland Annual Conference 2013
Image and screenshot credits Who am I? http://www.flickr.com/photos/sophiadphotography/6104169608
Tickbox – http://www.flickr.com/photos/lwvc/6306132745
Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273
Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343
Elevator - http://www.flickr.com/photos/gsbrown99/4699892124
Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172
Branding - http://www.flickr.com/photos/simonbleasdale/2451637005
Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/
Seth Godin - http://www.sethgodin.com
Sacha Chua - http://sachachua.com/blog/
Jenica Rogers - http://www.attemptingelegance.com/
Brand - http://www.flickr.com/photos/id-iom/4614571079
Joeyanne Libraryanne online presence – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com
Namecheckr - http://www.namecheckr.com/
Screen printed hands - http://www.flickr.com/photos/smil/412996846
Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768
Thank you - http://www.flickr.com/photos/27282406@N03/4134661728
Jo Alcock ARLIS UK & Ireland Annual Conference 2013