Personal Branding

Moustafa Mahmoud (cmpsamurai.com)

Personal branding?? O Personal branding, by definition,

is the process by which we market ourselves to others.

O As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others.

[Quote] “Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and

reliability.“Jason Hartman

Wrong beliefO Many people think that personal

branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand.

The tools we need

Social media tools have leveled the playing ground and have enabled us to reach incredible heights, at the cost of our time.

Time + passion = Successful brand

+

How Can I begin??

O "If you can, be first. If you can't be first, create a new category

in which you can be first." Al Ries & Jack Trout, The 22 Immutable Laws of

Marketing

1 .Discover your brandO Brand discovery is about figuring out what you want to do for the rest

of your life, setting goals, writing down a mission, vision and

O Write your personal brand statement (what you do and who you serve)

[Quote] “A brand's strength is built upon its determination to promote

its own distinctive values and mission."Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)

O To know if you’ve discovered your brand, you need to make this equation equal:

Your self-impression = How people perceive you

Things to consider

O “If you want to be known for everything,

you’ll be known for nothing”.

“Be the real you because everyone else is taken and replicas don’t sell for as much”.

2 .Create your brandO Now that you know what you want to do and

have claimed a niche, at least in your mind, it’s time to get it on paper and online.

O The sum of all the marketing material you should develop for your brand is called a Personal Branding Toolkit.

Your Personal Branding Toolkit .

O 1. Business card: It doesn’t matter if you’re a college student, CEO, or a consultant, everyone should have their own business card.

O The card should contain your picture, your personal brand statement (such as Boston Financial Expert), as well as your *preferred* contact information and corporate logo if necessary.

O BusinessCard2.com is a great social network for creating and distributing your person business card.

Your Personal Branding Toolkit .

O 2. Resume/cover letter/references document: These are typical documents that you need for applying for jobs and when you go on interviews (something over 2 million job seekers will be doing as we speak).

O LinkedIn profile: A LinkedIn profile is a combination of a resume, cover letter, references document and a moving and living database of your network. Use it to create your own personal advertising, to search for jobs or meet new people.

Your Personal Branding Toolkit .

O Social Tools

Blog/website: You need to own yourname.com or a website that aligns with your name in some fashion.

Twitter profile: Your Twitter profile should have an avatar that is carved out of your Facebook picture and used in your LinkedIn profile. You need to use a distinct background, fill out your profile and include a link to either your blog or LinkedIn profile.

Facebook profile: Over 160 million people have profiles, but almost none of them have branded themselves properly using this medium.

How to Monitor your brand

O Brand monitoring has become an essential task for any individual or corporation. It allows you to know how your brand is progressing

Tools to monitor your brand:

1-Google 2-blog posts3-Twitter4-Social Search tools (klout-Buzzlogic-Radian6-Brands Eye)

What’s next?O After you spend the time on these parts of your

personal branding toolkit, it’s time to showcase it to the world, especially your target audience.

O Don’t be fooled by the myth that if you build it, they will come. Unless you’re the luckiest person on earth, you’ll have to actually communicate everything you’ve created to others.

Remember

“Look after yourself! You are your number one asset.” Rachel Quilty

Thank you so Much