Persistent Personalization Inside the Store

Copyright © 2015 Aptos, Inc. All rights reserved.

11 • © Aptos, Inc. All rights reserved.

Retail’s next great frontier:Persistent In-Store Personalization



Your Recently Viewed Items and Featured RecommendationsInspired by your Browsing History

Recommendations Intended Specifically for YouBased Upon Items You have Recently Purchased

We long ago recognized the conversion power of

Personalized Web Experiences



• Clienteling• Mobile POS• Branded Apps

And we have made significant strides

Inside the Store



• Low app adoption• Limited salespeople• Sales resistance• Phone interface

Despite progress, we haven’t yet made

Personalization Persistent



• Digital displays• RFID• Beacons• Clienteling/CRM• Mobile Apps• POS• Wearables• Order Management

Aptos and F3G: Combining technologies and innovation to

Crack the Code on Persistence



30% OffFree PeopleKnit Dress

Welcome back, Heather! Just for you:

• CUSTOM GREETINGS• LOCAL PROMOTIONS• PERSONAL OFFERS

Personalized Digital Displays

As they Traverse the Store



• PRODUCT DETAILS• ENDLESS AISLE• OFFER & PROMOS

As they Handle Merchandise

Fisher PriceWoodland FriendsMusical Mobile• 2.75" high 11" wide• Musical crib mobile with

motorized action• Linkable stroller for on-the-go• Take-along owl “knows”

when it’s on the go

IN STOCKAVAILABLE NEXT DAY

Interactive Digital Displays



Merch, Marketing, Store Ops

Effectiveness Scorecards

• INTEREST LEVELS• ENGAGEMENT LEVELS• CONVERSION RATES• FIXTURE PERFORMANCE



CRM/Endless Aisle on Apple Watch

Cassie DentonLTV: $1,500

Last Purchase:

$135 12/17/2016

• CUSTOMER PROFILE • PURCHASE HISTORY• LOYALTY STATUS• WISH LISTS• INV AVAILABILITY• ENDLESS AISLE



- Aptos Press Release, June 17, 2015

“Aptos will focus on ‘engaging customers differently’ by delivering a singular commerce platform for seamless customer experiences.”

June 2015: Aptos is Launched



Empowered, Seamless Experiences Engaging Your Customers Differently through

Based on deep knowledge of who they are, how they shop and why they buy



One Customer One Interaction One Order

One Product One Truth One View of the Enterprise

CRM • Clienteling POS • Mobile POS • Enterprise Order Management

Planning • Merchandising Audit & Operations Management Analytics

One Secure Platform, in the CloudSingular Commerce, Seamless Experiences.

Digital Commerce • LMS

Persistent Personalization Inside the Store

Business

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