Perry’s Home Goods Department
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Transcript of Perry’s Home Goods Department
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Perry’s Home Goods DepartmentBriston Anderson
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Store A Customer
Carrie, 46, is married to Tucker, 48, and they have two children together, Lauren who is 8 and Michael who is 6. Carrie is an environmental lawyer. She enjoys shopping for big-ticket items for her home and clothing for herself such as a cashmere sweater. She also likes to purchase a wide variety of items online.
Achiever/Experiencer
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Fredricksburg
A Store Population: 21,273 Average Age: 30.2 Household Income: $41,488 Housing Units: 9,618
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Caroline Co. C Store Population: 26,731 Average Age: 36.2 Household Income: $44,212 Housing Units: 10,369
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Spotsylvania & Dale City
Spotsylvania: A Store Dale City: B Store Population: 119,529 Average Age: 30.2 Household Income: $72,453 Housing Units: 43,544
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Stafford Co. B Store Population: 120,170 Average Age: 33.6 Household Income: $85,014 Housing Units: 41,791
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Fashion Trends: Patterned Pillows
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Fashion Trends: Neutrals
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Fashion Trends: Accent Mirrors
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6 Month Plan
I believe that we will have a 12% increase in sales because the population in our target counties increased 38.925%. I believe that about two-thirds of the new houses will already be fully furnished. Thaqt will leave one-third of the new housing units that will need to be furnished. Household incomes have also increased nearly 25% on average throughout our target area, leading us to believe that they will have more disposable income to spend with us. We also paln to incorporate several higher-end brand names that will help us bring in more revenue.
Your Plan: $1,680,000.00
SALES INCREASE / DECREASE
Justification
Dollar increase or decrease
Percentage increase or decrease 12%
180,000.00$
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6 Month Plan
AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER J ANUARY FEBRUARY430.2 436.8 268.8 235.2 168.0 168.0
3.0 2.5 3.9 4.1 3.9 5.7 1,290.6 1,092.0 1,048.3 964.3 655.2 957.6 -
STOCK/SALES RATIO AND BOM STOCK
Plan Sales × Stock/Sales Ratio = BOM Stock
PL SalesS/S Ratio
DecemberWith Christmas we will have our Christmas and holiday décor, which will be in high demand for the last minute shoppers, and also are not getting any new product in to ensure we will through our product.
Justification by Month:August
September
October
January
BOM Stock
We have a large increase because our sales will slow down a lot, and we be struggling to get through stock.
We have a new floor set and expect to sale through merchandise as we introduce new product.
This will be a peak month because of the new product from last month, and receiving fall décor.
Our merchandise shipments will slow down trying to get rid of Holloween and fall décor. However, some holiday items will start to flow in.
We received a lot of product for the holiday season. November
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6 Month Plan
AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY
430.2 436.8 268.8 235.2 168.0 168.0
1,092.2 1,048.3 964.3 655.2 957.6 150.0
37.6 32.9 47.0 94.1 141.1 164.6
1,290.6 1,092.0 1,048.3 964.3 655.2 957.6
269.4 426.0 231.8 20.2 611.5 (475.0)
50.0% 50.0% 50.0% 50.0% 50.0% 50.0%
134.7 213.0 115.90 10.1 305.8 (237.5)Plan Purchases at Cost
Plan Sales
Plan Purchases at Retail
Plan BOM
(equals)
(times)
Plan EOM Stock
(plus)Plan MD
(minus)
PLAN PURCHASES
(plus)
100% – MU%
(equals)
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6 Month Plan
DEPT. NAME DEPT. # 158
BUYER
FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER J ANUARY FEBRUARY SEASON TOTAL
SALES $ Last Year 225.0$ 300.0 210.0 255.0 390.0 120.0 1,500.0Plan 430.2 436.8 268.8 235.2 168.0 168.0 1,707.0 % Inc/Dec 91.2% 45.6% 28.0% -7.8% -56.9% 40.0% 13.8%RevisedActual
STOCK/SALES Last Year 3.9 3.0 4.1 3.6 2.5 6.3 5.7 RATIO Plan 3.0 2.5 3.9 4.1 3.9 5.7
BOM STOCK $ Last Year 877.5$ 900.0 861.0 918.0 975.0 756.0 850.0 876.8 avg.(Retail) Plan 1,290.6 1,092.0 1,048.3 964.3 655.2 957.6 858.3
RevisedActual
MARKDOWNS $ Last Year 89.5$ 45.0 66.0 51.5 134.0 64.0 450.0Plan 37.6 32.9 47.0 94.1 141.1 164.6 517.3 % to Sales 8.7% 7.5% 17.5% 40.0% 84.0% 98.0% 30.3%% by Month 7.3% 6.4% 9.1% 18.2% 27.3% 31.8% 100.0%RevisedActual
PURCHASES $ Last Year 337.0$ 306.0 333.0 363.5 305.0 278.0 1,922.5(Retail) Plan 134.6 213.3 4,404.2 10.1 305.8 (237.5) 4,830.5
RevisedActual
SEASON TOT. LAST YEAR PLAN ACTUAL
Sales $1,500.00 168.0
Markup % 55% 50%
Markdown % 30% 28%
Gross Margin % 41.5%
Average Stock 876.8 858.3
Turnover 1.71 1.99
SIX-MONTH DOLLAR PLAN
Home Décor
Briston Anderson
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Trade Shows
AmericasMart Atlanta International Gift Mart New York International Gift Show Chicago Gift & Home
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Vendors
Classifications: Home Décor
Candles Vases & Containers Lighting Textiles Wall Decor
Accent Furniture Sofas Chairs Benches Tables
Garden Foutnains Furniture Gates Plant Stands
Holiday: Collections Items
Collections Donny Osmond Home Kathy Ireland Designs David Tutera Home Florence de Dampierre 10 Carnicali Venetucci
Colors: Neutrals Metallics Warm Colors Cool Colors
Price Points: Not provided
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Vendors
Accent Home, Inc.
Classifications: 2015 Holiday Best Sellers Glass
Clear Color Large Small
Metal Ceramics Outdoor
Accessories Seasonal Sale
Colors: Neutrals Metllics Warm Colors Cool Colors
Price: Not listed
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Vendors Classifications:
Pillow Tabletop Crosses Frames
Bead Board Beam Wood
Towels Serving Boards
Lazy Susans Wine Bags
Colors: Warm Colors Cool Colors Neutrals
Price: Not provided
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Merchandise Assortment
Furniture Living Room Bedroom Dinning Room
Lighting Floor Lamps Desk Lamps Ceiling Lights
Rugs and Curtains Area Rugs Bathroom Rugs Doormats Curtains
Pillows and Throws Pillows Throws
Mirrors Decorative Framed Full Length & Floor Amoire
Wall Décor Wall Art Canvas Art Framed Art Picture Frames Metal Art Wood Art Decals Sconces
Home Accents Candles Vases & Jars Bowls and Plates Bowl Fillers Floral and Trees Table Topers
Seasonal Valentines Day St. Patrick’s Day Thanksgiving Halloween Christmas
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Merchandise Assortment
Prices: Furniture
$50-$400 Lighting
$15-$50 Rugs and Curtains
$15-$150 Pillows and Throws
$15-$40 Mirrors
$20-$135 Wall Décor
$10-$150 Home Accents
$5-$45 Seasonal
$5-$65
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Colors and Fabrications Neutrals
Black White Brown Grey
Accents: Metallic Reds Yellows Oranges Greens Blues
Wood Suede Cotton Polyester Metal
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Private Label Personify
P
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Private Label
Personify is a line of home décor products that are personalize. We will buy so many items with each letter to sell. It is our goal to provide quality product with moderate prices. Also small trinkets for great finds at smaller price points. Our prices will range $5-300.
Offer items from picture frames to bedding. We will manufacture our product in the United States
in North Carolina. We want to keep it in the USA, and many home goods are manufactured there.
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Private Label
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Private Label
Wood collage frame Hold 4 4x6 pictures Available in red, black, white and brown A-Z $25
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Private Label
Gold resin letter Available in gold, black or silver A-Z $10
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Private Label
Wall mounted bottle opener Wood and steel Available in black, blue, red or brown A-Z $25
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Works Cited
Hobby Lobby. Hobby Lobby, 2015. Web. Retrieved from http://www.hobbylobby.com/
Vogue. Conde Nast, 2015. Web. Retrieved from htttp://www.vogue.com/
Videtic, Karen M., and Cynthia W. Steele. Perry's Department Store: A Buying Simulation for Junior's, Men's Wear, Children's Wear, and Home Fashion/Giftware, 3rd Edition. Fairchild Books USA, 2009. VitalBook file.
Walmart. Walmart Stores, Inc, 2015. Web. Retrieved from http://www.walmart.com/