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FOR ALL THE RIGHT REASONS

UNITED STATES NAVAL ACADEMY ALUMNI ASSOCIATION AND FOUNDATION

Perry Center Property Lease &

Alumni Center Project


Proposed Location


Long Range Timeline

CY 2015 CY 2016 CY 2017 CY 2018 CY 2019Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

Nav

y

Environmental Assessment

Relocation Study of USNA functions from Perry Center

Relocate current USNA

functions

Relocation Planning of Current Perry Center Functions

Join

t

Lease Negotiation/Preparation

NA

AA

&F NAAA&F Center Design

Alumni Center Construction***

Lease

TODAY

EA Public

Meeting


AA&F President’s ReportBOT

10 December 2015


Today’s Topics

• President/CEO Update

• Engagement Update

• Enterprise Communications

• Foundation Update


Thank You

• Volunteer leaders

– BOT representatives

– Class Presidents

– Chapter and Community involvement

– Blue & Gold Officers

– BOT Committee Members

– AMP participants


USNA Alumni Association & Foundation Leadership


USNA Alumni Association & Foundation Leadership

Alumni Association Board of Trustees

ADM Robert J. Natter ‘67, USN (Ret.), Chair

MGEN Leo V. Williams III ‘70, USMCR (Ret.), Vice Chair

Foundation Board of Directors

VADM John R. Ryan ‘67, USN (Ret.), Chair (2006-15)

Dan Akerson ‘70, Chair (2015- )


Awards and Accolades

2015 Educational Fundraising Award RecipientUSNA Ranked #9


2015 Distinguished Graduates


Demographics of 2016 NominationsDecade Noms Rcpts 2016

30's 13 8 0

40's 30 13 3

50's 90 27 1

60's 61 21 12

70's 22 3 7

80's 3 1 1

219 73 24


Historical Distribution (by community)

SUB 19

N Aviator 23

SWO 14

USMC 9

Other (EDO/CEC/Supply) 6

USAF 2

73


Honor Our Fallen Heroes


Cyber Building & Parking Facility

• 206,000 SF academic space

• SCIF classrooms and lecture space

• Co-located similar majors

• Increased project-based learning opportunities for all majors


USNA Alumni Association Plan 2020 Update


Plan 2020 Objectives Overview2014 2015 Program Area

Board Composition/DiversitySteadily increase board diversity to reflect makeup of the alumni.

Organizational Development & Alumni ServicesProvide services that engage our members in support of the Mission and Vision. Sustain the Alumni Association as a high performing organization.

Membership: Numbers & ProfileBuild and sustain lifelong and meaningful relationships with increasing numbers of alumni, parents, families and friends.

Physical Plant, FacilitiesModern, low maintenance infrastructure minimum cost

Equipment & TechnologyState-of-the-art management and communications technologies to meet the demands of an increasingly IT-sophisticated membership, but not ignoring the needs of older alumni.


Plan 2020 Objectives Overview

2014 2015 Program Area

Engagement (Strategic Communications & Outreach)More effectively engage Alumni, families and friends via strategic communication and outreach. Build and sustain lifelong and meaningful relationships Be a trusted source of information.

Relevance & Support of USNABe relevant to, and in full partnership with the Naval Academy in support of its mission. Demonstrate an understanding of Naval Academy leaders’ key concerns and needs.Engage members in support of USNA strategic imperatives.

Financial SecurityImprove financial resources to promote self-sufficiency.Enhance and preserve Alumni Association fiscal health with financial integrity, strategic budgeting and cost-effective programs.


Board Composition/DiversityCY10 CY13 CY15

Ave Age 66 56 56M/F ratio 28/0 25/3 23/5

Accomplishments: • Trustee demographics continues to improve; Classes

represented includes 3 Trustees from Millennial Generation (McCarthy ‘00, Lane ‘02, Cameron ’12)

• Regional/Chapter Trustee turnover has introduced younger alumni volunteering their service

• Female Membership improving - Chapter, Class, Regional, and Appointed positions represented


Board Composition

Decade 2013 2014 2015

50’s 2 2 2

60’s 5 4 3

70’s 8 9 9

80's 7 4 5

90's 4 7 6

00's 1 1 2

10’s 1 1 1

Demographics of Board Composition:

* millennials include MAJ Murph McCarthy ‘00 (00 decade rep) , Liam Lane ‘02 (SF Chapter) and 1LT Ian Cameron (10’s decade rep)


Equipment & Technology• Objective: State-of-the-art management and communications technologies to meet the demands

of an increasingly IT-sophisticated membership, but not ignoring the needs of older alumni.

Vehicles FY14 FY15 FY16(as of 30 Nov)

WaveTops (distro/open rate) 52K/29% 53K/33% 54K/31%

www.usna.com(unique users/page views)

192K/1.1M 225K/1.2M 95K/618K

Facebook Followers 11,128 16,134 16,664

Facebook Engagement 162K 169K 104K

YouTube Views 190K 180K 93K

LinkedIn Followers 1,154 1,405 1,470

Twitter Followers n/a 687 1,037

Mobile App Installs (cumulative)

45K 63K 81K

http://www.usna.com/


Information Technology• Implementing customer relationship management (CRM) system for

alumni engagement management and fundraising operations.– Significantly reduces manual processes for alumni engagement and gift processing

– Replaces web technology to become integrated with the CRM suite and more mobile responsive

– ON budget; AHEAD of schedule; Better Capability than originally planned; with Minimal Risk

• Payment Card Industry Data Security Standard 3.1 compliant in Nov.– Employed external Qualified Security Assessor to validate compliance level

– Validates the security of credit card transactions

• Volunteer Leader IT Tools– Several enhancements to Alumni Lookup, e-mail capability, system performance, and added social

media login

– Rolling out simple WordPress website capability (http://usnaaasiteadmin.net/)

• Deployed or in development 5 Chapters, 6 Classes, 1 Parent Club.

• Thanks to Steve Clark Hall ‘75, Western Region Trustee and Karen Hurst, Tampa Bay Parent’s Club

– Working with several Classes to develop website archival plans

– Conducted 1st ever IT tools webinar with approx. 50 participants

http://usnaaasiteadmin.net/


Relevance & Support of USNA

AA&F Strategic Planning Process

USNA Strategic

Plan 2020

• Op Plan Development / Alignment

• Resource requirements

• Budget development

• SLT Plus-Facilitated Off-sites

• Budget submission – JFAC Board

• USNA SLT participation

• AA&F Guiding Principles

• Campaign Support

AA&F Plan 2020


FY15 Financial Security

FY 2015 FY 2014Change

(FY15 – FY14)

Total Assets $257 M $247 M + 4.0%

Investments $215 M $213 M + .9%

Liabilities $29 M $29 M - %

Net Assets $228 M $218 M + 4.6 %

Contributions $36.6 M $36.4 M + .5 %

Annual Fund $10.9 M $9.7 M + 12.3 %

Support to USNA $18.7 M $23.2 M - 19.4 %


How Did We Do in FY 15?

• Good year despite lackluster investment performance

• Contributions at pace with FY 14

• No debt

• Budget surplus of $2.8M

• Clean audit with no management comments


Successes

• Class Giving• HFH event planning & participation• DGA Submissions & Recognition• ALITC support• Parent Club Support / membership

Growth


Challenges• Campaign• Alumni Connectivity / Communication • AMP Participation• Shared Interest Groups• Young Alumni Engagement (0-5 year)• Continued parent/grandparent

involvement and participation after graduation

• Co-location of AA&F planning


• 12 December: Navy Football vs Army

• 18 December: Blue Chip Dinner, Dallas

• 28 December: Military Bowl vs Pitt in Annapolis

• 09JAN: Army-Navy Hockey. MSG NYC

• 23JAN: Army-Navy M/W Bball MSG NYC

• 15APR: BOD

• 15/16APR: A&SP Dinner/Mtg

• 12/13MAY: AA BOT

• 23-27MAY: Commissioning Week– 24/25 Blue Angels

A Look Ahead


Alumni Association Operations

Bill Dawson ’82

EVP Engagement


10 months on the job…

• On the road

• What do you need from the AA?

• There’s energy to be tapped

• Finding/encouraging volunteers

• Recognizing superior efforts

• Spreading the message

• Supporting the USNA mission


Engagement in Action


What is Engagement?

Membership

Participation

Reachable

Communication

Volunteers time & talent


What does an “Engaged” Class look like?

• Involved Leadership Team

• Consistent, inclusive event planning and coordination

• Good governance (documented)

• Succession planning

• Partnership with local AA Chapter, Parents Clubs & BGO network

• USNA Admissions Outreach Support

• Support USNA Sports / ECAs

• Financially stable and involved with support for USNA

• Good Comms (FB, Web, other social media…)


What does an “Engaged” Chapter look like?

• Leadership Team that represents our Alumni– Involved, energetic, inclusive leadership

• Carrying forward the USNA message– Inclusive events: Time/location/message

– Admissions Outreach: BGO Support, STEM, Summer Seminar

– Tuned in to USNA sports and ECA’s (home/away)

– Hosting enabling events (SABP, Networking, Founder’s Day…)

• Support the local Parent Club and BGO’s

• Encouraging membership growth

• Good Comms (FB, Web, usna.com)


Plan 2020 Objectives Overview2014 2015 Program Area

Board Composition/DiversitySteadily increase board diversity to reflect makeup of the alumni.

Organizational Development & Alumni ServicesProvide services that engage our members in support of the Mission and Vision. Sustain the Alumni Association as a high performing organization.

Membership: Numbers & ProfileBuild and sustain lifelong and meaningful relationships with increasing numbers of alumni, parents, families and friends.

Physical Plant, FacilitiesModern, low maintenance infrastructure minimum cost

Equipment & TechnologyState-of-the-art management and communications technologies to meet the demands of an increasingly IT-sophisticated membership, but not ignoring the needs of older alumni.


Plan 2020 Objectives Overview

2014 2015 Program Area

Engagement (Strategic Communications & Outreach)More effectively engage Alumni, families and friends via strategic communication and outreach. Build and sustain lifelong and meaningful relationships Be a trusted source of information.

Relevance & Support of USNABe relevant to, and in full partnership with the Naval Academy in support of its mission. Demonstrate an understanding of Naval Academy leaders’ key concerns and needs.Engage members in support of USNA strategic imperatives.

Financial SecurityImprove financial resources to promote self-sufficiency.Enhance and preserve Alumni Association fiscal health with financial integrity, strategic budgeting and cost-effective programs.


Alumni Services:- Accomplishments

- Increase in Alumni engagements, AAC events-SACC growth- Reunion participation & support - Steady Improvement to Major events

- HFH, ALITC, COCP, PCOC, ICOF- Brigade interaction (MAG/UK/Events)

- Challenges- Reachability -Alumni demographics support (e.g., Travel- Institutionalizing AMP- CRM go-live

Organization Development:

- Accomplishments- Budgeting process in support

of Strategic Objectives- Renewed Focus on

Quantitative Metrics - Class/Chapter/Parent Club

IT Support

- Challenges- Volunteer “Bench Strength”- Bobbi Collins departure- Shared Interest Groups- Chapter & Club quality

awards program

Organizational Development & Alumni Services


Membership %

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%


New Parent Membership (2019 vs 2016) up 66% Focus Area… Parents, Grandparents and Friends

11/30/12 11/30/13 11/30/14 11/2/15

Living Grads 55,258 55,780 56,310 56,784

Alumni Life 47,318 48,232 49,031 49,648

Alumni Annual 724 635 595 535

Total Alumni Mbr 48,042 48,867 49,626 50,138

(86.9%) (87.6%) (88.1%) (88.3%)

Parent life 1,107 1,184 1,316 1,451

Parent Annual 1,319 1,457 1,517 1,542

Total Parents 2,426 2,641 2,833 2,993

Total Members 58,268 59,520 60,505 61,371

Membership Numbers & Profile


11/30/201211/30/201311/30/2014

11/2/201

5

ALUMNI LIFE MEMBERS 47,299 48,282 49,031 49,648

Widow life members 4,065 4,185 4,283 4,402

Assoc. LM friend 288 291 294 302

Assoc. LM Parent 1,108 1,184 1,316 1,451

Mid Life members 3,279 3,301 3,297 3,329

TOTAL LIFE MEMBERS 56,039 57,243 58,221 59,132

ALUMNI ANNUAL MEMBERS 718 635 593 535

widow annual members 60 48 50 37

Parent annual members 1,313 1,457 1,517 1,542

other associate members 122 135 124 125

TOTAL ANNUAL MEMBERS 2,213 2,275 2,284 2,239

TOTAL MEMBERS (ALL) 58,252 59,518 60,505 61,371

Membership Numbers (Cont)

“Do the math Dawson…”


Parent Membership Growth

346

402452

534

667

0

100

200

300

400

500

600

700

2015 2016 2017 2018 2019

# Parents Members

20% Annual Growth


Reunions Hosted in 2015


Reunion Participation (2010 – 2015)2010 2011 2012 2013 2014 2015

Reunion Year Class Total Class Total Class Total Class Total Class Total Class Total

Reunion Year Ave

75 0 0 1947 48 1937 40 0 0 1939 88 1935 1 75 3570 1940 51 1942 102 1943 42 0 0 1945 95 1940 17 70 6165 1945 160 1947 200 1947 247 1948 120 1949 101 1950 153 65 17260 1950 314 1951 0 1952 240 1953 280 1954 175 1955 143 60 17455 1955 361 1956 320 1957 450 1958 477 1959 412 1960 380 55 38550 1960 750 1961 737 1962 811 1963 885 1964 886 1965 672 50 77145 1965 520 1966 680 1967 695 1968 613 1969 583 1970 708 45 63740 1970 776 1971 421 1972 757 1973 817 1974 725 1975 842 40 70435 1975 580 1976 550 1977 550 1978 644 1979 540 1980 625 35 56930 1980 829 1981 736 1982 730 1983 872 1984 765 1985 964 30 80525 1985 928 1986 963 1987 833 1988 444 1989 790 1990 772 25 85720 1990 614 1991 1069 1992 557 1993 1200 1994 831 1995 863 20 78715 1995 350 1996 240 1997 443 1998 415 1999 496 2000 418 15 38910 2000 517 2001 227 2002 277 2003 411 2004 282 2005 471 10 3555 2005 125 2006 174 2007 237 2008 427 2009 315 2010 312 5 233

6875 6467 6909 7605 7084 7340 6935


Unreachable %

0

5

10

15

20

25

30

35

40

19

40

19

42

19

44

19

46

19

48

19

50

19

52

19

54

19

56

19

58

19

60

19

62

19

64

19

66

19

68

19

70

19

72

19

74

19

76

19

78

19

80

19

82

19

84

19

86

19

88

19

90

19

92

19

94

19

96

19

98

20

00

20

02

20

04

20

06

20

08

20

10

20

12

20

14


STEADY GROWTH

ON BUDGET

AMP Update

FULLY FUNDED

SATISFIED USERS

UPGRADED PLATFORM

NEXT STEPS

Comfortably under budget to date≈ $50 Thousand for 2015

Fully funded for 25+ years≈ $1.9 Million through 2038

1,071 Total Participants (at 12/01/15)

• 445 Active matches/8 pending• About 12 adds per month

Favorable participant feedback• Delivering benefits & value

Upgraded system to 2.0 in 2015

Continue to grow, operate & improve


14271396

1431

1664

1730

1953

1000

1200

1400

1600

1800

2000

2200

2010 2011 2012 2013 2014 2015

SACC Service Academy Candidates


704

590

644

788

744

896

400

500

600

700

800

900

1000

2010 2011 2012 2013 2014 2015

SACC USNA Candidates


306 304 306

330341

346

200

220

240

260

280

300

320

340

360

380

400

2010 2011 2012 2013 2014 2015

SACC Service Academy Companies


Another Link In The Chain

‘65 at 2015’s graduation Commitment Dinner 17/67

I-Day 19/69Herndon Climb 18/68

Ring Dance 16/66

On Deck ‘70


Physical Plant, Facilities

Recent projects:

• Electrical upgrades – Ogle complex

• Landscaping – Ogle complex

• Repairs to chiller plant – Ogle

• Brickwork leaks sealed – Ogle Taproom

Upcoming:

• Gutters and roof repairs Ogle complex

• Kitchenette remodel 49 House


Kristen PironisExecutive Director

Enterprise Communications


Enterprise Communications


Connectivity / Communication

• Quiet/Principal Gift Phase Phase of Campaign

• Alumni contact information updates

• Keeping the Alumni informed through Shipmate, Wavetops, From the Bridge, www.usna.com etc.

• Comms Committee IT survey, results and progress

• Volunteer leadership focus groups for Shipmatesurvey; online quantitative survey closed 4 December


Shipmate

Then… and Now…


Boeing Partnership2015CAPT Sunita Williams ’87LCDR Mark Tedrow ‘04David Robinson ’87ENS Joe Cardona ‘15LT Mitch Harris ’08, USNRMontel Williams ‘80

2014President Jimmy Carter ‘47Roger Staubach ‘65CAPT Wendy Lawrence ’81, USN (Ret.)CAPT Tom Frosch ‘92CAPT Chris Cassidy ’93Billy Hurley ‘04LT Brad Snyder ’06, USN (Ret.)


In Case You Missed It

Social Media Tools


What’s Next?

• Initiatives

– Shipmate survey

– www.usna.com redesign post-CRM

• Your help

– Use/share communications tools

– Provide feedback – survey and otherwise

– Be informed, ask questions


Bill O’ConnorExecutive Vice President

Development


Development Update

• Class Giving

• All Academy Challenge


Classes Starting Projects During Campaign

* Fundraising began March 2012

Class ComponentsRaised

(Thousands) Goal

1958 Larson Leadership Award, AF $ 129

1959 Donovan Leadership Fund, Cyber, AF $ 154

1966* Cyber, Athletics Programs, AF $ 2,518

1967 Cyber, Leadership, Athletic Excellence, AF $ 1,778

1968 Leadership Instructors, Athletic Excellence, Chapel Doors, AF $ 663

1969* Alumni Mentoring Program, AF $ 1,634

1975 Stockdale Center, CAE, AF $ 721

1976 Cyber, Athletic Excellence, AF $ 782

1977 Leadership, Athletic Excellence, AF $ 1,207

1978 Stockdale Center, STEM, Athletic Excellence, AF $ 855

1979 Trident Scholar Program, Athletic Excellence, AF $ 353

1986* Stockdale Center, Mexican Monument, AF $ 637

Started this year


Classes Starting Projects During Campaign


(Thousands) Goal

1987 Leadership/Ethics, STEM, AF $ 365

1988 Cyber, Experiential Leadership Development, Athletic Excellence, AF $ 214

1989 Cyber, Athletic Excellence, AF $ 89

1995 International Programs, Athletic Excellence, AF $ 212

1998 Cyber, International Programs, Athletic Excellence, AF $ 198

2004 Cyber, AF $ 105

2006 Leadership/Ethics, AF $ 123

2007 International Programs, AF $ 89

2012 First Gift, AF $ 169




Grand Total $ 13,251

Up 15% since AprilStarted this year


50th Reunion Classes Leading the Way


(Thousands)

1961 Leadership Education Chair, USNA Support, AF $ 1,242

1962 Resident Ethics Fellow, Ripley Portrait, AF $ 1,243

1963 ‘63 Center for Academic Excellence, AF $ 3,612

1964 Ethics Integritas Project, A&SP Scholarships, AF $ 3,167

1965 Distinguished Chair Ethics, Athletic Excellence, Stadium Goat, AF $ 2,963

1966 Cyber, Athletics Programs, AF $ 2,518

1967 Cyber, Leadership, Athletic Excellence, AF $ 1,778

1968 Leadership Instructors, Athletic Excellence, Chapel Doors, AF $ 663

1969 Alumni Mentoring Program, AF $ 1,634

Grand Total $ 18,820

Average of $2.1M per class


• The 0’s – ’60, ‘70, ’80, ’90, ’00 plus ‘08 during CY 16

– ’60 has volunteered to do a 60th Reunion Gift Project

– ’08, the inaugural First Gift Class, will start their final push toward their 10th Reunion Gift

• The 1’s – ‘71, ‘81, ‘91, ’01, plus ’09 during CY 17 – Training next spring after COCP

Classes Up Next


3rd Annual All Academy Challenge

• Tentative - June 1-7, 2016 alumni participation fundraising competition between Navy, Army, Air Force, Coast Guard and Merchant Marine (new participant in 2016)

– All gifts greater than $5 to any fund counted; received by any means (online, mail, phone)

– Institution with the greatest alumni participation wins (CG in 2015)

• 2015 Results – A Multi-channel, Enterprise-wide fundraising effort that:

– Raised about $2 million including $1.5 million in major gifts

– Increase of $200 thousand in non-major gifts over 2014

– Increase from 1,540 to 2,464 donors, nearly 1,000 more than 2014

– Acquired about 200 new donors, similar to 2014

– Good News Story: reacquired 770 lapsed donors, about 250 more than 2014


Questions?


Treasurer’s Report

Hank SanfordChief Financial Officer


66

Year End Summary Strong Year!

• Carried by contributions

• Despite lackluster unrealized investment Income

Budget

• Best ever Annual Fund

• Other revenue exceeded budget estimates

• Expenses driven by campaign investments – CRM,

consultants, fully staffed

Result

• 2 consecutive years of substantial budget surpluses

• Strong financials – met or exceeded Board standards

• Fully mission capable


FY 15 Fiscal Targets…

Metric Target 6/30/2015

Composite Financial Index 5-10 6.63

Unrestricted Net Assets

> 18 Months of

Operating

Expense

16.4 Months

Operating Reserves

= 25% of

Operating

Expense

29.3%

**


FY 15 vs. FY 14

($ Million) FY 15 FY 14 Over/(Under)

Net Assets $227.5 $218.1 $9.4

Contributions $36.6 $36.4 $.2

Annual Fund $10.9 $9.7 $1.2

Investment

Income $1.9 $23.1 ($21.2)

Support to USNA $18.7 $23.2 ($4.5)

Budget Surplus $2.8 $3.0 ($.2)


10 Year Investment Performance6/30/2006 – 6/30/2015

69

Average Annual Return

Number of Yearswith Best Return

Navy 6.66% 5

Army 6.37% 3

Air Force 5.51% 2


FY 16 Looking Ahead…

• Good Start

• Overall Contribution Revenue

• Challenges Annual Fund

Investment Income

Contribution Momentum

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