PERMIT NO. 127 Time Sensitive Material - Deliver by Aug. 6 …€¦ ·  · 2016-11-15company in...

16
Petaluma BUSINESS Petaluma BUSINESS “Petaluma’s voice for business” August 2009 Vol 18, No.8 PRSRT STD US POSTAGE PAID PETALUMA, CA PERMIT NO. 127 6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785 A publication of the Petaluma Area Chamber of Commerce • www.petalumachamber.com Time Sensitive Material - Deliver by Aug. 6 Toolkit for Business Success Workshop in September In any economy, businesses must work smarter, not harder. The Petaluma Area Chamber of Commerce and North Bay Business Builders present “The Essential Toolkit for Business Success Workshop”, designed to give businesses timely information to improve their bottom line. The half-day workshop will be held on Thursday, September 24, 2009, from 9am-12pm, at Rooster Run. Five experts representing different aspects of business and marketing will show workshop attendees how to: • learn the five steps to financial freedom farmers, investigators, aircraft companies, and more. His strengths lie in assisting other business owners with business documentation filing and effective and efficient time usage by utilizing Quickbooks and Quickbooks reports. • Ken Kelly, CEO of WSI, We Simplify the Internet. Ken has thirty years of marketing and sales experience and has co-founded three companies, one of which is currently traded on the NASDAQ and is the number one company in its field in the world. Ken’s strengths lie in growing businesses through internet marketing, Search Engine Optimization, and sales and business strategies. • Ryan Kelly, co-owner and chief operating officer of WSI, We Simplify the Internet. Ryan has ten years of highly successful marketing and sales experience. Ryan’s expertise is in Internet marketing, search engine optimization, social media, and sales. • Ann V. Moreno, owner of AVM Graphics in Petaluma. Ann has more than 25 years experience in graphic arts. Since 1997 Ann has been creating custom-designed graphics for businesses in the North Bay, increasing their visibility and their bottom line. The cost for the three-hour workshop is $25 in advance and $35 at the door. Coffee and bagels are included. Reservations are required by September 21. Call the Chamber, 762-2785. • Alan Ginsberg, business coach and owner with The Entrepreneur’s Source in Petaluma. With more than twenty five years experience in key management positions with prominent retailers and having been extensively trained in business coaching, Ginsberg provides rapid impact solutions to improve sales, efficiencies and profits. • Michael Hecker, owner of MH Consulting and Bookkeeping. Hecker has worked with a wide range of companies in a variety of industries, from online content providers, artists, doctors, real estate developers, to • gain business in 30 seconds • learn the importance of unique branding and how it affects their business • use online social media like Twitter and Facebook to draw traffic and clients to their website • better understand website optimization and the importance of ranking well on Google • become financially organized for success The speakers include: Career Counseling Is Focus of August Brown Bag Lunch Career counselor Christine LeMay will be the featured speaker at the August Brown Bag lunch, presented by the Chamber’s Women in Business Committee. The program takes place from noon until one at the Chamber office conference room in the Great Petaluma Mill, 6 Petaluma Boulevard North. The charge is $5 for Chamber members, $8 for non-members. Drinks are included. LeMay is a career counselor who helps people who are in career transition so that they have action plans that pull them forward, have strong resumes and several career centers (St. Mary’s College in Moraga, the YWCA in Berkeley and John F. Kennedy Career Center). In the last 9 years, she has been seeing private career counseling clients and enjoys helping people maneuver through the career exploration and job search process. cover letters, are confident about walking into interviews and negotiating salaries. She obtained a B.A. in Global Economics from the University of California at Santa Cruz and she spent a year at Université des Sciences Politiques, a university in Lyon, France, where she completed a Certificate in Political and Economic studies. After selling foreign language audiotapes at Sybervision, she went back to school to obtain her M.A. in Career Development at John F. Kennedy University in Orinda, CA which included internships at Current Resident or Christine LeMay

Transcript of PERMIT NO. 127 Time Sensitive Material - Deliver by Aug. 6 …€¦ ·  · 2016-11-15company in...

PetalumaBUSINESS

PetalumaBUSINESS

“Petaluma’s voice for business”

August 2009Vol 18, No.8

PRSRT STDUS POSTAGE

PAIDPETALUMA, CAPERMIT NO. 127

6 Petaluma Blvd. North, Suite A-2Petaluma, CA 94952707-762-2785

A publication of the Petaluma Area Chamber of Commerce • www.petalumachamber.com

Time Sensitive Material - Deliver by Aug. 6

Toolkit for Business SuccessWorkshop in September

In any economy, businesses must worksmarter, not harder. The Petaluma AreaChamber of Commerce and North BayBusiness Builders present “The EssentialToolkit for Business Success Workshop”,designed to give businesses timelyinformation to improve their bottomline. The half-day workshop will be heldon Thursday, September 24, 2009, from9am-12pm, at Rooster Run.

Five experts representing differentaspects of business and marketing willshow workshop attendees how to:

• learn the five steps to financialfreedom

farmers, investigators, aircraftcompanies, and more. His strengths lie inassisting other business owners withbusiness documentation filing andeffective and efficient time usage byutilizing Quickbooks and Quickbooksreports.

• Ken Kelly, CEO of WSI, We Simplifythe Internet. Ken has thirty years ofmarketing and sales experience and hasco-founded three companies, one ofwhich is currently traded on theNASDAQ and is the number onecompany in its field in the world. Ken’sstrengths lie in growing businessesthrough internet marketing, SearchEngine Optimization, and sales andbusiness strategies.

• Ryan Kelly, co-owner and chiefoperating officer of WSI, We Simplify theInternet. Ryan has ten years of highlysuccessful marketing and salesexperience. Ryan’s expertise is inInternet marketing, search engineoptimization, social media, and sales.

• Ann V. Moreno, owner of AVMGraphics in Petaluma. Ann has morethan 25 years experience in graphic arts.Since 1997 Ann has been creatingcustom-designed graphics for businessesin the North Bay, increasing theirvisibility and their bottom line.

The cost for the three-hour workshopis $25 in advance and $35 at the door.Coffee and bagels are included.Reservations are required by September21. Call the Chamber, 762-2785.

• Alan Ginsberg, business coach andowner with The Entrepreneur’s Sourcein Petaluma. With more than twenty fiveyears experience in key managementpositions with prominent retailers andhaving been extensively trained inbusiness coaching, Ginsberg providesrapid impact solutions to improve sales,efficiencies and profits.

• Michael Hecker, owner of MHConsulting and Bookkeeping. Heckerhas worked with a wide range ofcompanies in a variety of industries,from online content providers, artists,doctors, real estate developers, to

• gain business in 30 seconds

• learn the importance of uniquebranding and how it affects theirbusiness

• use online social media like Twitterand Facebook to draw traffic andclients to their website

• better understand websiteoptimization and the importance ofranking well on Google

• become financially organized forsuccess

The speakers include:

Career Counseling Is Focus of August Brown Bag Lunch

Career counselor Christine LeMay willbe the featured speaker at the AugustBrown Bag lunch, presented by theChamber’s Women in BusinessCommittee.

The program takes place from noonuntil one at the Chamber officeconference room in the Great PetalumaMill, 6 Petaluma Boulevard North. Thecharge is $5 for Chamber members, $8for non-members. Drinks are included.

LeMay is a career counselor who helpspeople who are in career transition sothat they have action plans that pullthem forward, have strong resumes and

several career centers (St. Mary’s Collegein Moraga, the YWCA in Berkeley andJohn F. Kennedy Career Center).

In the last 9 years, she has been seeingprivate career counseling clients andenjoys helping people maneuverthrough the career exploration and jobsearch process.

cover letters, are confident aboutwalking into interviews and negotiatingsalaries.

She obtained a B.A. in GlobalEconomics from the University ofCalifornia at Santa Cruz and she spent ayear at Université des SciencesPolitiques, a university in Lyon, France,where she completed a Certificate inPolitical and Economic studies. Afterselling foreign language audiotapes atSybervision, she went back to school toobtain her M.A. in Career Developmentat John F. Kennedy University in Orinda,CA which included internships at

Current Resident or

ChristineLeMay

2 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of

Commerce, 6 Petaluma Blvd. N., Suite A-2©2009 Petaluma Chamber of Commerce

Don Bennett Editor & WriterAVM Graphics Design & Production

Marin Sun Printing

PetalumaBUSINESSAugust Wake UpAt New Location

Wake Up Petaluma moves to a newvenue for August as the monthlybreakfast program happens at SallyTomatoes Cafe in the Sonoma MountainVillage at 1100 Valley House Drive inRohnert Park, first building on the right.

The Sonoma Mountain Village is beingdeveloped on the old Agilent site.Representative of the development willbe Tina Montgomery, Marketing Managerfor Sonoma Mountain Village. She’ll tellhow the property is being reconfigured

for business incubators.

Also on the morning program is BillRousseau of the Sonoma CountyAssessors Office, who will discuss howplunging property prices are affectingassessments. In addition, Bill Silver, Deanof the School of Business and Economicsat SSU, will discuss ideas for revitalizingthe area economy.

Also on the program is recognition ofnew members and a raffle drawing. The

Petaluma Business ads are sales boosters! An economic way to reach more than 800 businesses monthly. Call the Chamber, 762-2785 for specifics & discount rates.

Committees

Agri-BusinessJohn Martin, 762-4594Hunt & Behrens

Ralph Sartori, 776-2254Dairy Farmers of America

AmbassadorsDaniel Canales, 781-9483National Assoc. for the Self Employed

Jim Alexander, 762-2818Financial Consultant

Business/EducationVal Richman, 778-4798Mentor Me Petaluma

Government AffairsWayne Leach, (415) 883-9850CSW/Stuber-Stroeh Engineering Group

Leadership Petaluma ProgramCall the Chamber for info, 762-2785.

Past Presidents CouncilElece Hempel, 765-8488Petaluma People Services Center

Call 762-2785 for more information. River John FitzGerald, 794-0667 FitzGerald & Associates

Wake-Up PetalumaJim Becker, 778-7780Edward Jones Investments

Women in BusinessSharon Medley, 322-5950Medley Glass Works

PresidentLes Villanyi*, 484-4992

Nikken Wellness [email protected]

First Vice PresidentMonica Soiland, 762-3200Midstate Construction

[email protected]

Second Vice PresidentMkulima “M” Britt*, 778-8448Clover Stornetta Farms, Inc.

[email protected]

TreasurerRon Malnati, 769-2294

Exchange [email protected]

Immediate Past PresidentElece Hempel*, 765-8488

Petaluma People Services [email protected]

DIRECTORS

John Burns, 762-4541Petaluma [email protected]

Daniel Canales*, 781-9483National Assoc. for Self-Employed

[email protected]

Katie Kerns, 557-7045PG&E

[email protected]

W. Thom Knudson*, 763-1911Behrens, Nelson & Knudson

[email protected]

Richard Marzo, 763-1515Lace House Linen

[email protected]

Jeff Mayne, 536-6161Excel Mortgage Solutions

[email protected]

Deb Padia, 792-5102Comcast

[email protected]

Tony Sarno*, 664-1400Keegan & Coppin

[email protected]

Will Soper*, 763-3888Beels Soper LLP, CPAs

[email protected]

Matt White, 795-4477Basin Street [email protected]

CHAMBER STAFF762-2785 • Fax 762-4721

Email: [email protected]

Onita Pellegrini*, CEOJudy Carney, Bookkeeper

Daniella Ellicott, Member ServicesKathy Brandal, Office Assistant

VISITORS PROGRAM769-0429 • Fax 283-0528www.visitpetaluma.com

* Leadership Petaluma Graduates

Ambassador Profile

Greg DeGennaroAccuchex Corporation

Greg DeGennaro is the District SalesManager for Accuchex Corporation, thelargest locally owned payroll servicecompany in the North Bay. For the pastyear, Greg has served on the ChamberAmbassador committee and believes agreat community is developed throughgood relationships, strong family values,community involvement and an activebusiness community.

Greg was born and raised in NewCastle, PA. After joining the Air Force, hewas stationed at Beale Air Force Basewhen he decided to call Californiahome. He worked for many years withseveral start up companies in SiliconValley. Having three children andenough of travel and wanting to be moreinvolved in the community, Greg movedto Santa Rosa. He started a manu -facturing business with his wife. He

become active with the Santa RosaChamber, school and church projectsand coached his son’s little league team.After closing his business, he went backto school and received a BS from USF inInformation Systems Management.Always trying to stay active and giveback to the community, Greg belongs tothe Knights of Columbus, the CoastGuard Auxiliary, St Mark LutheranChurch’s Twice Blessed Food Pantry,Sonoma County Alliance, Board Memberof the Catholic Professional & BusinessClub, and member of the Petaluma andSanta Rosa Chambers.

As District Sales Manager, Greg spendsmuch of his work day in the communitycreating relationships and working withmany different types of companies.Knowing how important businesses arefor the vitality of a community, his

morning’s sponsor is Sally Tomatoes Café.

Valley House Drive is accessed offPetaluma Hill Road north of Penngrove.Chamber ambassadors will be in theparking lot to guide members to theEvent Center for breakfast.

Date for the breakfast is August 25,time is 7:30-9:00 a.m. Cost for thebreakfast is $20 for Chamber members,$25 for non-members. Reservations arerequired – call 762-2785..

biggest pleasure is visiting with peoplediscussing their passion and developingfriendships.

Since joining the Chamber, Greg hasbeen active in as many Chamberfunctions as possible meeting andvisiting with people. He encouragesevery company to become a memberand enjoy the benefits of creating therelationships so important for a strongbusiness community.

Greg DeGennaro

President’s Message

Goals for theComing Year

By Les Villanyi,President,

Petaluma AreaChamber ofCommerce

4 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Editorials & Opinions, Analyses, Commentary, Viewpoints

Commentary

Chamber President Les Villanyi was

on vacation at press time. In lieu of the

traditional president’s message in this

space, Petaluma Business presents a list

of 14 suggested goals for the next year

that Les presented to the board in July.

1) Chairpersons of committees to beinvited to a board meeting, one ata time.

2) Better oversight of committees byhaving a board member at eachmeeting.

3) New member receptions

4) Member retention/appreciation:board members to dividemembership roster and make fivecalls/day, greet member, thank formembership, and invite to anevent. (This would take about 16days to complete.)

5) Have board do more in-depthintro of self to other boardmembers for a more know -ledgeable and cohesive group.Perhaps one member per meetingfor three minutes.

6) Greater visibility of boardmembers by writing an articlemonthly on a rotating basis.

Platinum Members Gold Members Silver Members

Ace Shirt & Cap • Clark Rosen, Coldwell Banker • Deer Creek Village • Moonware Design

Bronze Members

Tough Times CallFor Marketing

In the business world, too often it is the case that when the going gets tough,businesses simply stop marketing and promoting in order to cut costs. At a timewhen businesses need to redouble their efforts to increase sales and revenues,the temptation to save dollars from the marketing budget can be overpowering.

Too often, a business sees advertising and PR as a sort of luxury item in thebudget – when times are good, why not spend some of that extra cash onmarketing? But, that’s not when marketing is the most critical. Times like theseare when a business really needs to concentrate on shoring up the bottom linethrough effectively reaching potential customers and clients.

Which brings us to Chamber membership. An active role in the Chambershould be an integral part of a business’ marketing strategy. If it is not, perhaps itis time to do some serious rethinking, a return to the core values of any business.

Chambers exist, first and foremost, to help their members be more prosperousbusinesses.

How do they do this? In Petaluma, the Chamber helps its members in manyways.

First, of course, is the opportunity for networking, to get out of the office orstore and meet and work with the people who may someday become treasuredclients or customers, and the Chamber does this in many ways. There are anumber of committees, and perhaps first among them in terms of networkingopportunities is the Ambassadors Committee whose members fulfill the meetand greet function at Chamber events.

There are direct marketing opportunities, from advertising to more than 800member businesses in Petaluma Business and the Chamber’s membershipdirectory to online opportunities at the Chamber’s website. Most Chambermembers prefer to do business first with other Chamber members. Youropportunity is to make that mindset work for you.

Then, of course, your Chamber is always working hard to try to insure that thebusiness community gets a fair shake from local government. In Petaluma, wehave a large committee of men and women with experience in local governmentand local issues that meets at least twice a month to review and makerecommendations on any proposals that may impact the local businesscommunity.

Once these recommendations are made, the Board of Directors reviews themcarefully and then takes action. Seldom does a month go by without the Boardacting on one or more issues facing Petaluma.

So, if the current recession is pushing your business to the point where thesqueeze is painful, maybe it’s time to return to that place when you were a newbusiness, and step up marketing, and take advantage of your Chamber and all theopportunities it offers to help make your business prosper.

Nancy Cooley,Agent

7) Better attendance of boardmembers at ribbon cuttings andBusiness After Hours events.

8) Have a PACC event quarterly ateither chamber offices or othervenue to show that PACC is notonly a framework for business butan actual entity.

9) Expand Business Expo number ofvendors and attendees.

10) Review viability of banner adson chamber web site.

11) Create a Chamber Member ofthe Quarter award.

12) Determine ways Chamber canhelp/train/encourage membersthrough these tough times.

13) Promote Petaluma Business toPetaluma: i.e. buy locally,support your local merchant.(Perhaps ad in Argus that lists allmembers.)

14) Determine ways to maintain/enhance value of President’sCircle membership while at thesame time increasing number.

We are in this together. Let’s helpeach other. Buy local, buy Petaluma,semper fi.

The Chamber is here to help PetalumaBusinesses Thrive!

6 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce6 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

The Chamber Board approved thefollowing position letter for submissionto the City Council prior to theCouncil’s action on combining thePlanning Commission and the SitePlan and Architectural ReviewCommittee. Subsequently, the Councildid combine the two groups andretained only one of the sittingPlanning Commissioners.

Dear Mayor Torliatt and City Council,

The Petaluma Area Chamber ofCommerce commends the City Councilfor taking on the job of streamlining theunwieldy planning process in the City ofPetaluma, something it has urged theCity to do for many years. The Board hasconcerns, however, about the currentproposal to combine the PlanningCommission and Site Plan andArchitectural Review Committee(SPARC), including the timing of the

decision making process.

The Development Code AdvisoryCommittee (DCAC), appointed by theCity, has worked for almost two years todevise methods of increasing theefficiency of the planning process. Nofinal recommendation has been made bythe DCAC. The Chamber urges theCouncil to re-constitute the DCAC andpermit it adequate time to provide theCouncil with its final recommendedchanges to the Planning Process beforeany Planning Commission/SPARCconsolidation action is considered bythe Council.

If the Council is not willing to re-constitute the DCAC, the Chamber urgesthe Council to delay final decision for aminimum of 90 days to permit publicinput to this major change in theplanning process. To decide this issuewith finality at the July 6 meeting allows

Chamber Letter In OppositionTo Combining Planning, SPARC

Committee Profile

Women in Business

The Petaluma Chamber of CommerceWomen in Business Committee iscomprised of nine local businesswomen who have come together for thegoal of providing education, networkingopportunities and business support toother local women in business. Thegroup of women meet once a month toplan and schedule breakfast seminarsand brown bag lunches for the year, allwith powerful topics and speakers.

In 2009 they have covered topics suchas: “Nourishing ourselves from the insideout”, “Reading Faces to UnderstandPeople”, “What we can learn from theopposite sex when it comes tobusiness”, “Women’s Self Defense”,“Women and Investing”, “Identity Theft”,and more.

In 2010 the Committee wants to offereven more to the community, and plansto partner with Rohnert Park and CotatiWomen in Business groups to expandtheir networking opportunities. They arealso providing a scholarship to thePetaluma People Services Center,“Welfare to Work Program”, where onewoman a month who has been throughthe program will get to attend acomplimentary breakfast seminar orbrown bag lunch.

“For a business interested in

sponsoring an event, this is a greatopportunity, according to SharonMedley, Committee Chair. “For only$300 a business will get to attend thesponsored event and give a five minuteinfomercial, put out marketing materialsat each table, be listed in the flyer, thenewsletter and the online calendar”.“Your business could also benefit by

the public a scant three weeks to opineon the decision to change the manner inwhich Planning decisions in the City aremade. There should adequate time for allcitizens to provide input, opinion andadvice to the City before such a majorchange is made. The Council should notmake a decision such as this in a threeweek period.

A revision of this magnitude in Citygovernment that concerns the publicshould be given sufficient time to beexamined by the residents of Petalumaand for the City Council to thoroughlyconsider alternatives to this move beforemaking a decision to disband thePlanning Commission and SPARC. Itwould also constitute an incrediblewaste of talent and years of experienceto name new people to this crucialgroup (made more crucial by the recentclosing of the Planning Department)while previously appointed citizens are

denied the completion of their terms ofservice.

In short, the PACC Board recommendsagainst the proposed combining of thePlanning Commission and SPARC untilthe City has received adequate inputfrom the DCAC, from the citizens of theCity and from the professionals involvedin the planning process. Additionally, theChamber opposes the idea of removingsitting Planning Commissioners prior tothe end of their appointed terms. Even ifthe City is going to consolidate SPARCand the Planning Commission, there isno logical reason to dismiss sittingPlanning Commissioners prior to theend of their terms.

Thank you for your consideration ofthe Board’s comments, and the con -tinued cooperation between theChamber and the City of Petaluma.

Onita Pellegrini, CEO

donating a door prize, which are givenout to a few lucky winners at eachevent,” she adds.

For more information about the Women in Business Committee, their calendar or questions about being a sponsor or donor, please contact Sharon Medley [email protected].

Women in Business Committee, 2009: L to R, Back: Anne Fischer Silva, SaralynBowen, Onita Pelligrini, Jana Beatty. L to R, Front: Liz Chang, and SharonMedley. Not pictured: Denise Olrich, Michelle Arietta, and Shelly Moller.

Leach Named As Chair Of GA/EDCommittee

Wayne Leach,a principal atC S W / S t u b e rStroeh Engi -neering Group,has been namedchair of the Chamber’s importantGovernment Affairs/ Economic Devel -opment Com mittee. The com mittee ischarged with reviewing issuesscheduled to be considered by localgovernment and with promotingpractices leading to a healthy localeconomy.

Leach, who grew up in Petaluma, is agraduate of California Polytechnic StateUniversity, San Luis Obispo. He has beenwith CSW/Stuber Stroeh for 15 years.

Leach told Petaluma Business one ofhis goals for the committee this year is arenewed interest on the economicdevelopment aspects of its work,particularly as it applies to helpingincrease revenues to local government.

Wayne Leach

8 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Chamber Board SupportsDeer Creek Village

The Chamber Board authorizedsending this letter to the Petaluma CityCouncil. At press time, the city had nottaken action on this project.

Mayor Torliatt and members of the CityCouncil:

As an organization representingPetaluma’s business community, we arepleased to support the proposed DeerCreek Village project, formerly known asthe Downey Savings and Loan (DSL)project on Rainier Avenue andMcDowell Boulevard.

Since acquiring the property in Augustof 2008 and meeting with the Site Planand Architectural Committee (SPARC),the developer, Merlone Geier Partners(MGP), has made significant improve -ments to the project’s archi tectural andlandscaping designs. Most notably, theyhave designed the project to provide itscustomers a unique shopping experi -ence by including features among itsboutique store space for a farmersmarket and street fairs. This willcomplement the outdoor dining areasthat will overlook a restored wetlandand creek, and open space areadedicated to walking trails and exercisestations. All these modifications are aproduct of MGP’s desire to work withthe community and their futureneighbors to develop a premiereshopping center.

It is also important to note that theproject conforms to the City ofPetaluma’s adopted 2025 General Plan.The General Plan and its EnvironmentalImpact Report (EIR) analyzed theenvironmental impacts of an even largerproject than what is currently proposedfor this site. As such, the proposedproject will have an even lesserenvironmental impact on theneighboring properties than has alreadybeen approved by the City of Petaluma.

In addition, the project has compliedwith the city’s requirement that a Fiscaland Economic Impact Assessment (FEIA)be conducted and the city’s consultantconcluded that the project will have a“relatively significant positive impact onthe City’s overall fiscal position.”

Here are some of its key findings:

• Creates over 800 Jobs: 510 retail,

office and services jobs and 331temporary construction jobs.

• Captures Retail Sales Leakage:Deer Creek Village capturesapproximately $83 million in retailsales annually, 40 percent of which isassociated with hardware andbuilding supplies.

• Public Benefits: City will receivenearly $1 million annually in newrevenue through the receipt of$681,000 in annual tax revenue and$311,000 in redevelopment reve -nue. The City of Petaluma will alsocollect millions of dollars indevelopment fees related to theproject.

• Captures Hardware/BuildingSupply Leakage: Unlike theRegency/Target project which isprimarily clothing and soft goods,Deer Creek Village may include aLowe’s Home Improvement Centerthat will capture approximately two-thirds of Petaluma’s currenthardware/building material retailsales tax leakage.

• More Home Improvement Canbe Supported: While the FEIAacknowledges that the HomeDepot/Yardbirds store will beclosing, its financial analysis did nottake this into account. This meansthat the one third of sales notcaptured by Lowe’s will grow evenlarger now that the Home Depotclosed, allowing one or more majorhome improvement stores to locateto Petaluma.

The FEIA also concludes that theproject’s largest potential tenant, Lowe’s,pays quality wages and provides theirassociates health care and otherbenefits. In addition, MGP has retained alocal commercial real estate agent toidentify local retail, office and medicaloffice employers who pay quality wagesto locate within the project.

It is without reservation thatPetaluma’s small business communitysupports the Deer Creek Village projectand urges the city to move the projectthrough the process as expeditiously aspossible.

Onita Pellegrini, CEO

An Open Letter

Leadership ProgramA Great Opportunity

Hello, I’m writing you to tell ourmembership about an excellentopportunity for you personally and foryour business.

I am a graduate of the LeadershipPetaluma 2007/2008 class. I have alsostarted the Leadership Petaluma Alumnigroup. Our group’s goal is to recruit newclass members for the upcoming classand to also facilitate in helping theChamber office with the classes goingforward.

The 2009/2010 class will be startingthis August – the deadline to apply to bein this class is 7/31 (see application linkbelow).

I’m sending you this because I thinkyou should apply or if you have alreadytaken the class, I’m asking that you tell afriend or coworker about it andencourage them to apply.

Why you should apply:

It’s fun! You get to take a field triponce a month in Petaluma and learn a lotabout your community! I’ve had Alumnitell me that they thought they alreadyknew everything about Petalumabecause they’ve lived here forever – butwhen they took the class, they weresurprised at how much they didn’tknow.

Not only is it fun, but you will learn about what other businesses aredoing, how they are running, how citycouncil is operating, how the policedepartment functions, what non profitsare doing, etc. These things all affectyour business.

This is a huge opportunity fornetworking! In my class I got to knowand become friends with 24 otherbusiness people in Petaluma (becausethe class is about a year long, you get toknow these people very well). When

they need glass they call me! I havegotten several jobs from my classmates.After you graduate you become part ofthe alumni and you will be invited toalumni-only events where you canexpand your network even more.

Here are some testimonials from otheralumni:

“It was a great personal andprofessional experience. The class evenpaid for itself many times over with salesI made at class meetings and from thenew connections I made.”–Lori Pearce,Sales Argus Courier/Press Democrat

“Leadership is a great way to getacquainted with the City; its innerworkings and interconnections. Greatfor networking and making friends.Opportunity to learn from others andshare my knowledge as well. Able to seewhere I might fit in and contribute toour community. Had fun!”–LindaCorbett, Top Speed Data

“Even a hometown girl like melearned a thing or three. The bestpart…all the friendships and businessconnections made. Through LeadershipPetaluma, I became a Petaluma KiwanisClub member, a graduate of thePetaluma Police Citizens Academy, andvolunteered at events I never wouldhave previously.”–Pennylee Christensen,State Farm Insurance

“The thing that impressed most iswhat I learned about Petaluma that I never knew even after living inPetaluma and Sonoma County for 40years! It is a fun learning experience!”–Jackie Petersen, Mortgage Broker

Link for the Leadership application:www.petalumachamber.com/pdf/leadershipapp.pdf

Sharon MedleyMedley Glass Works

Leadership Alumni enjoying a reunion and a great BBQ this spring.

10 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Aurora Colors Gallery presents theEarthly Creatures exhibit through August31.

The exhibit features artists BarbaraConley, Tricia George, Richard Gelernter,Evelyn Dolowitz Nitzberg, TimothyDixon, Natasha Marquardt, Cara Brown,Dominique Amendola and DelbertBurgess.

Sheila Bride, Petaluma Coffee andTea Company, was surprised when shereceived a Rotary International cita -tion for her outstanding efforts in

consistently demonstrating support ofthe Object of Rotary. The Object ofRotary is to encourage and foster theideal of service as a basis of worthyenterprise, through participation inservice activities in the Four Avenues ofService: Club, Community, Vocational,International.

Redwood Credit Union (RCU)recently received the Spirit of the WineCountry award from United Way of theWine Country for their 2008 fundraisingcampaign with record contributions of

Business Briefs

United Way of the Wine Country CEO Walter Collins (far right) and Board ChairSteve Farmiloe (2nd from left) present the Spirit of Wine Country Award to RCUPresident & CEO Brett Martinez (center, holding award) and other RCUrepresentatives.

Mayor Pamela Torliatt and KarlaSchikore, Owner, at Haus Fortuna’sseventh Birthday Celebration. The cakeis pictured below.

over $78,000, which exceeded their2008 goal by more than 11%, andexceeded their previous year’scampaign by over $10,000.

During Haus Fortuna’s Seventh Birthday Celebration, Karla Schikore,Owner, presented the checks to fourcharities for the 2009 American GraffitiHub Cap Painting Auction. Mayor PamTorliatt joined in the celebration andthanked all the charities and artists fortheir support of the Petaluma com -munity. Karla coordinated 14 artists andthe Art Director from the PhoenixTheatre during the months of April andMay, during which 45 hub caps werepainted and later auctioned. 100% of thesilent auction monies went to thesecharities. “Thanks to all the artists and toeveryone who participated to make thisevent a fantastic event for thecommunity!”, said Mayor Torliatt.

Checks were presented to the Boysand Girls Club ($350), Petaluma Save A Life ($200), Petaluma’s Avon WalkTeam ($535) and Phoenix Theatre ArtProgram ($835).

Nancy Cooley, Agent

Active Retirement Livingin Beautiful Sonoma County

Come Home toVALLEY ORCHARDS…

Call for more information:

(707) 778-60302100 East Washington St.Petaluma, CA 94954www.ValleyOrchards.comVisit our Napa Valley Community - www.SilveradoOrchards.com

A F U L L S E R V I C E R E T I R E M E N T C O M M U N I T Y

Celebrating

25 Yearsof Excellence

Family Owned & OperatedContinuously Since 1983

Rates as Including All Meals and ServicesLow as $1,490 (new residents only)

12 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Old friends AliceForsyth, past PACCBoard MemberMarcy Waldron, and Don Forsyth in a quiet momentat the party.

Alice is celebratedwith gifts, flowers

and cake.

Alice Forsyth, OnitaPellegrini and JudyCarney adire thedecorations, fabulousfood and more thanfifty guests at thefarewll bash.

Chamber members,staff and friends all

came to celebratewith Alice.

Alice Forsyth’s Retirement Party Rocked!

Don Bennett& Associates

Advertising & PR ConsultingWriting & Editing Services

[email protected]

14 August 2009 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Members

New MembersAqus CaféJohn Crowley189 H StreetPetaluma, CA 94952

Baker Creek Heirloom SeedCompanyPaul Wallace199 Petaluma Blvd. NorthPetaluma, CA 94952

Bartkus RemodelSteve Bartkus1075 South McDowell Blvd.Petaluma, CA 94954

Gisele Rue's Small BusinessConsulting ServiceGisele Rue1040 Mark DrivePetaluma, CA 94954

Quorum Real Estate GroupGaye Quinn541 Douglass StreetSan Francisco, CA 94114

Richards & KingJohn King1355 Middlebrook WayRohnert Park, CA 94928

R-Mac & Associates, Inc.Ray Roe7511 Oakmont DriveSanta Rosa, CA 95409

Studio 7 PhotographyJim Johnson416 Eight StreetPetaluma, CA 94952

Two Niner DinerDan & Joan Kelly561 Sky Ranch RoadPetaluma, CA 94954

USA Aircraft Brokers, Inc.Peter Sand155 McNear CirclePetaluma, CA 94952

Vistage InternationalRobert Leonard820 Princeton DriveSonoma, CA 95476

Renewing MembersAnders Financial PlanningApplebee's Neighborhood Grill & BarArchitectural Design & RestorationBay AlarmBeels Soper LLPBehrens, Nelson, & KnudsonBurger King #3157Café ZazzleCamelBak Products, LLCCarle, Mackie, Power, & Ross, LLPChristopher A. Joseph & AssociatesClover Stornetta Farms, Inc.Coldwell Banker - Clark Rosen -

President's Circle - BronzeColdwell Banker Residential BrokerageCostco WholesaleDairymen's Feed & Supply Co-OpDobson Asset ManagementDon Bennett & AssociatesEnvironmental Resolutions, Inc. (ERI)ESAFidelity National Title CompanyFirst California Mortgage CompanyFlorenciaFriedman's Home ImprovementGlobal InterprintGolden State Lumber, Inc.Heffernan Insurance BrokersHeritage SalvageHollingsworth Jewelers GalleryHospice of PetalumaJennie Low's Chinese CuisineJoe Tambe - Executive CoachKastania VineyardsKatherine Page Nowell,

Attorney & MediatorLarray's Market, Deli, & TavernLaw Offices of David C. KingLaw Offices of Jane Iddings, J.D., M.S.W.Lyndi Brown Public RelationsLynn Johnston EA, Inc.Machado Brothers, Inc.Mark C. FriedmanMedley Glass Works -

President's Circle - SilverMV TransportationNetwork Systems SpecialistsNorth Bay ConstructionOakcreek Apartments

Stretch out with an icyglass of tea & a good book and

enjoy the sunshine…

Stop by on your way to work or school…

our Espresso Bar is open at 7:30 a.m.

to start your day…

Petaluma Coffee & Tea212 2nd St., south of D, in the Theater District • 763-2727

P.O.S.T. - Wellness by DesignParent-Sorensen Mortuary and

CrematoryPark Central ApartmentsPetaluma Arts CouncilPetaluma Host LionsPetaluma PlazaPisenti & Brinker LLPPure Luxury Limousine ServiceRotary Club of Petaluma SunriseRoyal Petroleum CompanySchikore Construction Inc.Sonoma AcademySonoma Travel ServiceSotheby's International RealtySunrise of PetalumaTelePacific CommunicationsVan Bebber Brothers, Inc.Vintage Chateau Senior ApartmentsWashington Square Associates

Long-Time MembersParent-Sorensen Mortuary and

Crematory, 103 YearsJim Smith

Behrens, Nelson, & Knudson, 41 Years

Thom Knudson

Sonoma Travel Service, 41 YearsTina Powell

Van Bebber Brothers, Inc., 41 YearsRick Van Bebber

Coldwell Banker Residential Brokerage, 40 Years

Todd Mendoza

Dairymen's Feed & Supply Co-Op, 40 Years

Jim Castrone

Friedman's Home Improvement, 40 Years

William Friedman

Pisenti & Brinker LLP, 40 YearsRay Pounds

Royal Petroleum Company, 40 Years

James Dalton III

Petaluma Plaza, 36 YearsBeth Walter

Clover Stornetta Farms, Inc., 32 Years

Marcus Benedetti

Don Bennett & Associates, 30 YearsDon Bennett

Burger King #3157, 28 YearsJoe Rubin

Dobson Asset Management, 22 Years

Chris Dobson

Hospice of Petaluma, 21 YearsJudy Ryder

Architectural Design & Restoration,20 Years

Rick Brereton

Coldwell Banker - President's Circle - Bronze, 15 Years

Clark Rosen

Katherine Page Nowell, Attorney &Mediator, 15 Years

Kathine Page Nowell

Lyndi Brown Public Relations, 15 Years

Lyndi Brown

Bay Alarm, 14 YearsBarbara Chamber

Hammer Chiropractic Office, 14 Years

Ronald Hammer

North Bay Construction, 14 YearsSteve Geney

Applebee's Neighborhood Grill & Bar, 13 Years

Heather Banaszek

Pure Luxury Limousine Service, 13 Years

Jennifer Buffo

Sunrise of Petaluma, 13 YearsHolly Curtin

Law Offices of David C. King, 11 Years

David King

Oakcreek Apartments, 11 YearsGerald Johnson

Make your marketing dollarswork harder

Join the Chamber’s President’s Circle. Visit www.petalumachamber.com

or call 762-2785 for more info and sign up today!

ADVERTISE ON PetalumaChamber.comBe seen 15,000+ times per month!

Call 762-2785 today for more information.

&Come to our Business After Hours!

Thursday, August 20, 20095:30-7:30pm

at the Two Niner Diner561 Sky Ranch Drive

Refreshments will be served. Door Prizes!

P E T A L U M A A R E A C H A M B E R O F C O M M E R C E B U S I N E S S A F T E R H O U R S

Petaluma Business – A publication of the PACC August 2009 15

Calendar – August

Looking Ahead – September

7 Labor Day – PACC Offices Closed

10 Busness After Hours – Leaf & Vine

22 Wake Up Petaluma back at Rooster Run

24 Essential Toolbox for Business Success Workshop

24 Busness After Hours – Lucchesi Park Senior Center & Senior Café

Pre-register for RSVP events: mail a check, payable to PACC, to: PACC, 6 Petaluma Blvd. North, #A-2, Petaluma, CA 94952. Call 762-2785 for info.

4 AmbassadorsPetaluma Valley Hospital, Pat Schaefer’s Office400 N McDowell Blvd.7:30 A.M.

6 Business After HoursThinkBiz701 Sonoma Mtn. Pkway, Ste. B-6(next to G&G) 5:30 – 7:30 P.M.

7 Government Affairs/EDCPACC Conference Room6 Petaluma Blvd. N., Suite A-27:30 A.M.

10 PACC Board of DirectorsPACC Large Conference Room6 Petaluma Blvd. N., Suite A-212:00 – 1:30 P.M.

11 Women in Business PACC Small Conference Room6 Petaluma Blvd. N., Suite A-28:30 – 9:30 A.M.

11 Leadership AlumniPACC Large Conference Room6 Petaluma Blvd. N., Suite A-212:00 Noon

18 AgribusinessSonoma-Marin Fair ConferenceRoom, 175 Fairgrounds Dr.12:00 Noon

20 Business After HoursUSA Aircraft Brokers & Two Niner Diner561 Sky Ranch Road5:30 – 7:30 P.M.

21 Government Affairs/EDCPACC Conference Room6 Petaluma Blvd. N., Suite A-27:30 A.M.

22 Petaluma Film FestMystic Theatre21 Petaluma Blvd. N.Cost: $15 at the door(www.petalumafilmfest.org)6:30 – 11:00 P.M.

25 Wake Up Petaluma (RSVP)NEW VENUE (this month only)Sally Tomatoes1100 Valley House Dr., Rohnert Pk.$20 Members, $25 NonmembersRSVP: 762-27857:30 – 9:00 A.M.

26 Women in Business Brown Bag LunchPACC Conference Room6 Petaluma Blvd. N., Suite A-2$5 Members RSVP: 762-278512:00 – 1:00 P.M.

28 Petaluma Wine, Jazz & BluesFestival Opening Night GalaMcNear’s Mystic Theatre23 Petaluma Blvd. N.$25 VERY LIMITED SEATING 7:00 P.M.

29 Petaluma Wine, Jazz & BluesFestivalSonoma-Marin Fairgrounds175 Fairgrounds Dr.$30 General Admission; $40 Gen’lAdmission & Wine Tastings; $75 VIPPremium. Kids 11 & under Free 12:30 P.M.

Have you checked out ouronline calendar? Visit www.petalumachamber.com and

click on the Calendar button!

Chamber MembershipPays!

Do you know …The five steps to financial freedom?…How to gain business in 30 seconds?…How unique branding affects your business?…How to use social media to draw clients to your business?…How to rank high in Google search results?…How to become financially organized for success?

Seating is limited. Call 762-2785 TODAY to hold your seat.$25 in advance, $35 at the door. Coffee & bagels included.

Essential Toolkit for Business SuccessWorkshop

September 24, 2009 • 9am – 12 NoonRooster Run Banquet Room

2301 East Washington St.

The Petaluma Area Chamber of Commerce & North Bay Business Builders present the