1) How old are you?10-1415-2021-2525+

2) What kinds of adverts usually attract you to buy perfume?Celebrity basedNeutralSportyIf other please state:…………………………………………………………………………………

3) What do you like and dislike about the perfume advert above?

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…………………………………………………………………………………………………………………………………………………………………4) What do you look for in a perfume advert?…………………………………………………………………………………………………………………………………………………………………

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5) If you saw this advert in a magazine, would you buy it?YesNo

Please briefly explain your answer

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6) If yes, how much would you be prepared to pay?Less than £15£15-£20£20- £30More than £30

7) What would attract you to this advert?

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