1 |25.10.2016 | Klaus Müller © by HORISEN

Durch Performance Marketing zum Global PlayerCase:

marketing technologyfor marketing professionals

2 | About me

Klaus Müller“PERFOORMER”

TU Graz avl.com maxmobil.at drei.at zed.com google.com 2015

HORISEN.com123Sonography.com

3 | Einleitung

Die Präsentation + Links

24h INBOX Service

4 | Agenda

Part #1 » Intro 123sonography

Agenda

Part #3 » Performance

Part #2 » Conversion Pfad

Part #4 » Empfehlungen

Part #5 » Q & A

Health Start Up"Made in Austria Born Global“

Global#1 medical online teaching platform for ultrasound, echo and sonography.

Who is 123sonography

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We believe in Ultrasound. It‘s a fast growing market.

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# INVESTMENTdown from >10 k€ to approx. 4 k€

# EDUCATION123sonography.com

Video showcase.

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Our global clients > 20.000

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Total number of clients based on Drupal Backend Systemin total 18.649# on 5th of April 2016 .

4.240Northern America

850Latin America

10.012Europe

542Africa

2101Asia

894Australia

Client Reviews.

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This is the side you NEED if you want to learn echocardiography. BRAVO!!!I have looked and many options, each and everyone was many fold more expensive than the 123 sonography course. Although I have just started the course, I can say without any reservation this is the „bang of the buck“. You will get the most from your investment and will learn at your pace, when and where you want to learn.

The best echo course, the one and onlyI was a sonographer for many years before I joinedpharmaceutical company. Recently I made a decisionto go back to Echo.The sad thing is I have never beentrained properly from the very first beginning with my ex boss who is a famous cardiologist. Im so glad found thiswebsite which I have been using for a while.I wish Dr. Binder lived where I live, I would love to be his student. Purchase this class, regardless if you’re aexpert or a beginner.

Highly recommended!As a medical professional who has used Echocardiography in Intensive Care and Anesthesia for around 12 years and having completed training with recognized qualifications, I have found that 123sonography has a comprehensive flexibel teaching which appeals to users of all levels.

It is worth it!I work in a rural area in Africa. I watched a few 123 Videos on Youtube and was very fascinated. Now I almost finished half of the course in 30 days.

Excellent 9.6 from 0 - 10 from 5 stars(103 rating)4.6 5,0

+ 250,000 total reach

Our community.

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Reach

Facebook

YouTubeVimeo

Clients

+ 47,000 fans

+4M video views

+ 20,000 clients

@ User +200,000 registered users

How we scale.

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CPC,.. SOCIAL

13 | Agenda

Part #1 » Intro 123sonography

Agenda

Part #3 » Performance

Part #2 » Conversion Pfad

Part #4 » Empfehlungen

Part #5 » Q & A

14 |

Conversion Pfad

INVESTRETURN

OFINVEST

KURmax ?

15 |

Skalierung der Performance?

Direkt

Analyse

SearchSEO/SEM

Empfehlung

Mail

Social

Banner

Invest Mix?

16 | Agenda

Part #1 » Intro 123sonography

Agenda

Part #3 » Performance

Part #2 » Conversion Pfad

Part #4 » Empfehlungen

Part #5 » Q & A

17 |

FOKUS!

Steigerung Performance

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Sales Trichter Analytics

New User

Leads (..@..)

Clients

Testimonials

Impressions / Clicks

19 |

Steigerung Performance

CR: +105%

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Display Netzwerk

Vorteile• Intra-Day-Bidding• Plug and Play• Intuitives Dashboard • Longtail & Shorttail Optimierung• Berücksichtigung aller Bid Adjustments

Ziele• KUR-Optimierung• ROI-Optimierung• Kosten/ Conversion• Kosten/ Monat

Optimierung für

Search, Display DSA, Mobile, Shopping, Remarketing, Interessen

Jedes Keyword und jedes Placement erhalten täglich mehrere Gebotsanpassungen.

AW Bidmanagement “ADSPERT”

22 | Bestandsaufnahme

- Optimierungs ToolBlick über die Schulter des User

1 2

3

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- Inaktiv oder aktiv?

24 | Bestandsaufnahme

und vieles mehr...

25 | Agenda

Part #1 » Intro 123sonography

Agenda

Part #3 » Performance

Part #2 » Conversion Pfad

Part #4 » Empfehlungen

Part #5 » Q & A

26 |

5 Empfehlungen

• Performance Marketing => steel with pride

• Prioritäten => low hanging fruits first

• Schnelligkeit => rapid prototyping

• Google SEM => no way around

• Make or Buy => don’t re-invent the wheel

27 |

FRAGEN?

27 | ...

28 |

klaus@horisen.at

Make the Web perfoorm

for YOU!

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DANKE!