"Performing Change": Narrative Design for Social Justice
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Performing Change: Narrative Design for Social Justice Eyebeam | Performing Change | October 19, 2013
description
Part of the Eyebeam series of talks on "Performing Change: Tactical Fiction for Alternative Realities"-- exploring the potential of inventive forms of storytelling to penetrate and change reality, and captivating plots and characters who perform via pervasive media can actively engage the public in alternative scenarios that inform, educate and inspire.
Transcript of "Performing Change": Narrative Design for Social Justice
Performing Change:
Narrative Design forSocial Justice
Eyebeam | Performing Change | October 19, 2013
Movements + campaigns + social impact projects
need
+ cohesive narrative+ shared goals
+ common identity
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CULTURE + STORYTELLING
are
connective tissue that binds us together as humans
linasrivastava.com | eyebeam
Human needs costs opportunities possibilities
linasrivastava.com | eyebeam
Transmedia Activism
Framework for strategy to + Create social impact+ Influence perception+ Build community + Highlight human stories through fragmented storytelling bycommunities whoshare assets + create entry pointsinto issues and solutions across multiple forms of media
linasrivastava.com | eyebeam
Process where integral elements of a story are dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated experience.
Each medium makes it own unique contribution to the unfolding of the story.
Why is This Important?+ How to Tell a Story Together+ How to Tell a Story of Complexity+ How to Tell a Story Based in Reality or Imagination but always based on stories of individuals
linasrivastava.com | eyebeam
By collectivizing ownership of narrative, transmedia breaks down the “us” and “them.”
--David Jammy
linasrivastava.com | transmedia activism | Ambulante linasrivastava.com | eyebeam
Why is This Important?
linasrivastava.com | eyebeam
Framing narrative is a political act.
+ Community-centered participation “local voice” in direct partnership with platform creators
+ Move beyond awareness connecting targeted audiences to commit to a particular worldview, advocacy agenda, or action, by using local storytellers
+ Platforms that are culturally appropriate
What I Look for in Transmedia Activism Projects
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linasrivastava.com | eyebeam
Curate and cross-reference stories of survivors of different conflicts to show common experience of genocide survivors.
+ Intellectual property concerns
+ Gulf between theory, critique, and
practice+ Love of the platform and technology
Risks and Challenges
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Intentionality+ Creating rigor and around and recognizing the intentionality behind "citizen" media+ Parsing out the fine lines between story to engagement to propaganda+ Bridging the engagement/action gap.
