Performics Presidential Debates Twitter Tossup #3

performics.com blog.performics.com @performics Twitter data was analyzed using our proprietary Socialtools. Pages were monitored from Midnight Sunday, October 21st through Midnight Monday, October 22nd. Overall Twitter data from October 1st through October 23rd. 2012 PRESIDENTIAL DEBATES # 3 OBAMA ROMNEY We tuned in to the final Presidential debate, did you? Each candidate increased participation through the first two debates but during debate #3, Romney's Twitter participation grew while Obama's participation declined. Check out the numbers from October 22, 2012. Despite a momentum shift and strong gains by Romney, Obama's overall Twitter participation was higher. Therefore, we declare Obama the Presidential Debates Twitter Toss-up winner! October Twitter trends show retweets and @mentions were actually more prominent the day after each presidential debate! After the final debate, Romney retweets jumped significantly, while Obama retweets were on par with prior performance. DEBATE DAY #3 Total Followers 20,950,127 1,419,206 Total Followers since debate #1 +702,955 +250,541 since debate #1 273 671,735 Total Following Total Following 7 21 # of Candidate Tweets # of Candidate Tweets debate #2 45 debate #1 31 4 debate #2 12 debate #1 45,014 51,642 @mentions @mentions @BarackObama @MittRomney debate #1 34,061 debate #2 60,528 38,861 debate #2 23,672 debate #1 Retweets of Candidate Tweets 7,754 Retweets Twitter Trends Twitter Trends debate #2 36,325 debate #1 50,797 4,106 debate #2 4,708 debate #1 21,511 Debate #1 10/4 VP Debate 10/12 Debate #2 10/17 Debate #3 10/23 Debate #1 10/4 VP Debate 10/12 Debate #2 10/17 Debate #3 10/23 Obama Wins the Twitter Ts-up Retweet of Candidate Tweets Candidate @mentions Tweet @performics and tell us who you think won the #twittertossup Follow @performics for social activity analysis on election day!

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Transcript of Performics Presidential Debates Twitter Tossup #3

Page 1: Performics Presidential Debates Twitter Tossup #3

performics.comblog.performics.com@performics

Twitter data was analyzed using our proprietary Socialtools. Pages were monitored from Midnight Sunday, October 21st through Midnight Monday, October 22nd. Overall Twitter data from October 1st through October 23rd.

2012 PRESIDENTIAL DEBATES

OBAMA ROMNEY

We tuned in to the �nal Presidential debate, did you? Each candidate increased participation through the �rst two debates but during debate #3, Romney's Twitter participation grew while Obama's participation declined. Check out the numbers from October 22, 2012.

Despite a momentum shift and strong gains by Romney, Obama's overall

Twitter participation was higher. Therefore, we declare Obama the

Presidential Debates Twitter Toss-up winner!

October Twitter trends show retweets and @mentions were actually more prominent the day after each presidential debate! After the �nal debate, Romney retweets jumped signi�cantly, while Obama retweets were on par with prior performance.

D E B AT E D AY # 3

Total Followers 20,950,127 1,419,206Total Followers since debate #1 +702,955 +250,541 since debate #1

273671,735 Total FollowingTotal Following

721 # of Candidate Tweets# of Candidate Tweetsdebate #2 45debate #1 31 4 debate #2 12 debate #1

45,01451,642 @mentions@mentions@BarackObama @MittRomney

debate #1 34,061 debate #2 60,528 38,861 debate #2 23,672 debate #1

Retweets of Candidate Tweets

7,754Retweets

Twitter TrendsTwitter Trends

debate #2 36,325debate #1 50,797 4,106 debate #2 4,708 debate #1

21,511

Debate #110/4