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Performative Change Thomas Duschlbauer Organisationskommunikation | Organisational Communication l 5 Digitisation and the Organisational Turn from Dogma to Style

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Performative Change

Thomas Duschlbauer

Organisationskommunikation | Organisational Communication l 5

Digitisation and the Organisational Turn from Dogma to Style

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Organisationskommunikation | Organisational Communication

herausgegeben von / edited by

Mag. Dr. Thomas Duschlbauer MA, Fachhochschule St. Pölten

FH.-Prof. Mag. (FH) Dr. Johanna Grüblbauer, Fachhochschule St. Pölten

Mag.a Dr.in Sieglinde Martin, FHWien der WKW

FH.-Prof. Mag. Dr. Peter Winkler, FHWien der WKW

Band / Volume 5

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Digitisation and the Organisational Turn from Dogma to Style

Performative Change

Thomas Duschlbauer

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OnlineversionNomos eLibrary

The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available on the Internet at http://dnb.d-nb.de

ISBN 978-3-8487-5128-0 (Print) 978-3-8452-9329-5 (ePDF)

British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British Library.

ISBN 978-3-8487-5128-0 (Print) 978-3-8452-9329-5 (ePDF)

Library of Congress Cataloging-in-Publication DataDuschlbauer, ThomasPerformative ChangeDigitisation and the Organisational Turn from Dogma to StyleThomas Duschlbauer125 pp.Includes bibliographic references.

ISBN 978-3-8487-5128-0 (Print) 978-3-8452-9329-5 (ePDF)

1st Edition 2020 © Nomos Verlagsgesellschaft, Baden-Baden, Germany 2020. Printed and bound in Germany.

This work is subject to copyright. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers. Under § 54 of the German Copyright Law where copies are made for other than private use a fee is payable to “Verwertungs gesellschaft Wort”, Munich.

No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Nomos or the author.

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Acknowledgements

I would like to take this opportunity to thank my colleague FH-Prof. Jo-hanna Grüblbauer for her comments as well as the students at the universi-ties where I have taught over the past years—especially those students fromJohannes Kepler University from the web innovation course, who havebeen very open to exciting discussions.

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Table of Contents

Preface 9

Introduction 13

From transcendence to immanence 20

From dogma to style 26

From the ready-made opinion to the scope of action 49

From normativity to mimesis 68

From quotation to gesture 86

From capability to will 92

From phenomena to methodology 110

Bibliography 115

The Author 125

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