Performances d’audience 2012 - Infopro Digital...+33 1 77 92 94 71- Email:...
Transcript of Performances d’audience 2012 - Infopro Digital...+33 1 77 92 94 71- Email:...
WEB MOBILE STUDIES DATABASE EVENTSNEWSLETTERSMAGAZINE PUBLISHING
The N°1 SOURCE OF INFORMATION
FOR MANUFACTURING EXECUTIVES AND DIRECTORS
2019
THE N°1 SOURCE OF INFORMATION FOR MANUFACTURING EXECUTIVES
AND DIRECTORS
STUDIES
MAGAZINE
EVENTS
PUBLISHINGWEBSITE
NEWSLETTERS
DATABASE
MOBILE DEVICES
2
(Premium 2017)
THE MEDIA BRAND FOR DECISION-MAKERS
665 000
300 000
8
OF READERS IS A PROFESSIONAL
PROCUREMENT DECISION-MAKER(media brand with the highest affinity rate with its
target)
MANUFACTURERS CONSULT L’USINE
NOUVELLE EVERY MONTH
EXECUTIVES, DIRECTORS, AND DECISION-
MAKERS CONSULT L’USINE NOUVELLE
EVERY MONTH
MEDIA DEDICATED TO EXECUTIVES AND
DIRECTORS (Magazine – Website – Mobile devices –Newsletters – Studies – Database – Events –Publishing)
66%
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42%exclusive audience
against economic media brands(Challenges, Capital, Management)
75%of the audience is regional
(outside Île-de-France)
AUDIENCE PROFILE
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THE MAGAZINE FOR EXECUTIVES AND DIRECTORS
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46 543copies distributed
every week
529 000executive, director and decision-maker readers
every month
(Premium 2017)
72%of readers are buyers or
advisors in purchasing of their company
75% of readers do not read any
other economic press
45%of readers are executives and directors in industry
A PRINT READERSHIP OF PURCHASING DECISION-MAKERS
THE MOST FINE-TUNED MAGAZINE WITH BUYERS AND PRESCRIBERS OF PROFESSIONALMATERIAL OR SERVICES
PURCHASING DECISION AREAS
Source: Audipresse Premium 2017 6
Readers of the magazine are involved in the B2B purchasing decisions of...
Affinity % Affinity index
Networks and Telecommunications 25,72 % 128
Computer hardware 35,75 % 126
Software and Packages 40,56 % 152
Office equipment 37,49 % 138
Transportation Equipment and Services 30,44 % 161
Production Tools 41,75 % 182
Real Estate - Works 35,01 % 163
Services 45,96 % 165
Economy and investments 19,76 % 174
MANAGEMENT CAPITAL CHALLENGESAffinity index: 155 Affinity index: 115 Affinity index: 113
L’USINE NOUVELLEAffinity index: 176
THE N°1 MAGAZINE IN MANUFACTURING SINCE 1891
OUR TOPICS
L’Usine Nouvelle is the only weekly magazine dedicated to manufacturing and industrial services. It provides an overview of current news on stakeholders, markets, organisationsand technological innovations.
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2019 EDITORIAL HIGHLIGHTS
Ranking of engineering schools – 7. February
Agribusiness – 14. February at the CFIA trade show
Manufacturing – 28. February at the “Global Industrie” trade show
Special: Future Manufacturing – 21. March at the Hannover Messe
The Factory of the Year – 23. May at the “Factory of the Year Awards”
Special: Le Bourget 2019 – 6. June
Tour de France of Automobile Industry Leaders – 18. July
Innovation in robotics – 29. August
Women in manufacturing – 26. September at the 2019 awards ceremony
Digital France – 17. October
“Les Assises de l’industrie” – 7. November at the 2019 edition
Special: Environment / Raw Materials / Energy - 14. November at the World Efficiency trade show
The Engineer’s Guide – 21. November
The Engineers of the year – 5. December at the “Engineers of the Year” awards ceremony
2 Millionmonthly unique visitors
5 Millionmonthly page views
40%of web users are executives and
directors – Affinity index: 339
60 000 subscribers to the daily newsletter
(Mediametrie//NetRatings 2017)
(Xiti 2018)
(Xiti 2018)
10 Thematic newsletters(regions, sectors…)
NEWSLETTERS
AN AUDIENCE OF DECISION-MAKERS
83% of executives and directors in industry declare that
usinenouvelle.com is their go-to website for manufacturing
85,7% of visitors consider that usinenouvelle.com publishes
information that is useful in their profession
iPhone application1,6 million page views per month
iPad application280 000 page views per month
OTHER FORMATS
51% of visitors to usinenouvelle.com are
decision-makers in B2B purchasing
(Premium 2017)
(Mediametrie//NetRatings 2017)
(Mediametrie//NetRatings 2017)
USINENOUVELLE.COM: THE WEBSITE FOR EXECUTIVES AND DIRECTORS
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AN ONLINE AUDIENCE OF PURCHASING DECISION-MAKERS
49,5% OF THE USINENOUVELLE.COM AUDIENCE ARE B2B PROCUREMENTDECISION-MAKERS IN THEIR COMPANY
Purchasing decision areas
Source: Mediametrie Ad hoc study 20179
Visitors at usinenouvelle.com are involved in the B2B purchasing decisions of % of visitors
Software packages for professional use 64,90%
Computer hardware (PC, networks...) 54,30%
Production equipment 52,80%
Electronic, measurement, and control equipment 48,20%
New IT Solutions (cloud, mobility...) 48,20%
Safety and protection equipment 47,50%
Utility / function vehicles 44,70%
Energy and environmental management equipment 40,10%
Handling materials 37,20%
Automation and robotics, numerical control 37,20%
Logistics services - Freight 37,20%
International Couriers (Chronopost, UPS, DHL, Fedex...) 35,80%
Industrial construction 34,50%
Packaging materials 31,90%
USINENOUVELLE.COM: A RENOWNED AND POPULAR WEBSITE
83% of manufacturing directors and executives believe that
usinenouvelle.com is the reference website for the manufacturing sector
49.5% of visitors believe that advertisements on
usinenouvelle.com allow to identify new suppliers and providers
Source: Mediametrie Ad Hoc Survey 2017 10
A NEED, A SOLUTION
ADVERTISING
PAGE
SUCCESSIVE
PAGES
HIGH-IMPACT
FORMATS
PRINT CAMPAIGN
THEMATIC
POSTER
SPONSORSHIP
WEBSITE & NEWSLETTER
ADVERTISING
ONLINE
CAMPAIGN
SECTION
SPONSORSHIP
FEATURE
SPONSORSHIP
SEMI-DEDICATED
NEWSLETTER
HIGH-IMPACT
FORMATS
LEAD
GENERATION
OPERATION
VISIBILITY COVERAGE CONTEXT SECURITYSPECIAL
FORMATSPROMOTION
CLASSIFIED ADSHIGH-IMPACT
FORMATS
REPUTATION EXPERTISETAKING A
STAND
TRAFFIC
GENERATIONSALES DEVELOPMENT
IMAGE ROI
DIGITAL
EVENTS
VISIBILITY EMAIL
CAMPAIGN
HIGH-IMPACT
FORMATSWEBINARS
ADVERTORIAL
FEATURE
EDITORIAL STUDY
INSERT
ADVERTORIAL
EDITORIAL
COLLABORATIONPROSPECT
IDENTIFICATION
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AWARDS
CEREMONY
CONFERENCE / CONGRESS
SPEECH BESPOKE EVENT
(MORNING
DEBATES OR
DINNER CLUBS)
ASSISES DE
L’INDUSTRIE
BESPOKE
MORNING DEBATE
ASSISES DE
L’INDUSTRIE
CONFERENCE / CONGRESS
SPONSORSHIP
CONFERENCE / CONGRESS
SPEECH
BESPOKE
MORNING
DEBATE
AWARDS
CEREMONYPRESENCE AT
SEVERAL EVENTS
THROUGHOUT
THE YEAR
CONFERENCE
& CONGRESS
INVITATIONS TO
PARTICIPATE IN
AN EVENT
INFEED VIDEO
EDITORIAL STUDY
CORE-TARGET
EMAIL BLASTS
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OUR PRINT SOLUTIONS
ADVERTS IN THE MAGAZINE
ADVERTISING INSERTION FORMATS IN THE MAGAZINE
INTENSIFY YOUR PRESENCE THROUGH HIGH-IMPACT FORMATS
Inside & outside, front and back cover pages
Sur-couverture, Cavalier …
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To develop your visibility or your products
Play on repetition with an annual campaign to sustain your message
Target qualified professionals in an attractive editorial context
STANDARD PLACEMENTS
Double page (1st section) 31 400 €
Double page 25 680 €
Full page (right-hand in 1st section) AW 19 700 €
Full page (right-hand or 1st section) AW 16 500 €
Full Page AW 14 900 €
1/2 page (right-hand in 1st section) 9 800 €
1/2 page (right-hand or 1st section) 7 700 €
1/2 page 7 150 €
1/4 page (vertical, facing summary/index) 5 760 €
1/4 page (vertical, right-hand or 1st section)
1/4 page 5 040 €
1/4 page (right-hand or in 1st section) 4 680 €
1/4 page 3 960 €
1/8 page (right-hand, index & listings section) 3 600 €
1/8 page (banner, index & listings section) 2 780 €
1/8 page (right-hand or in 1st section) 2 560 €
1/8 page 2 170 €
Double page (1st section) 1 980 €
PREMIUM PLACEMENTS
Double opening page spread 37 900 €
Double page center spread 35 200 €
1st double page 34 000 €
Back cover page AW 22 300 €
Inside front cover page AW 21 000 €
Full page (right-hand in 1st section) AW 21 000 €
Full page (right-hand in 2nd section) AW 20 300 €
Inside back cover AW 19 000 €
SPECIAL OPERATIONSAdvertorial, cover-wrap, gatefold: please contact us
FORMATS
Width Full page Actual format
x Height (+ 5mm bleed) (no bleed)
Double page 420 x 272 396 x 252
Page 210 x 272 186 x 252
1/2 page 210 x 130 186 x 123
1/2 page (horizontal) 100 x 272 90 x 252
1/4 page (banner) 186 x 60
1/4 page (vertical) 45 x 252
1/4 page (square) 90 x 123
1/8 page 90 x 60
1/8 page (banner) 186 x 30
TECHNICAL SPECIFICATIONS
• Reservations deadline: 1 month prior to publication
• Cancellation deadline: 1 month prior to publication
• All materials must be submitted 2 weeks before
publication
• Separate inserts: please contact us
• Secure digital files: PDF 1.3 high-resolution : 300 DPI
• Color: CMYK
• Bleed area: 5 mm.
• All files must come with digital color proof
• CD transfer: if you would like to send a CD, please
contact our production department:
International Sales Assistant
+33 1 77 92 94 71- Email: [email protected]
DISCOUNTS, MARKUPS, AND ADDITIONAL COSTS
Special placements, sections,
successive formats etc. + 10 %
Volume discounts
3 to 4 insertions - 7 %
5 to 7 insertions - 10 %
8 to 9 insertions - 14 %
10 to 13 insertions - 16 %
14 to 17 insertions - 18 %
18 insertions or more - 20 %
Cumulative mandates
Net sales >110K€ and <160K€ - 2 %
Net sales >160 K€ - 3 %
Conditions: applies to all representatives with sales
higher/equal to 110 K€.
The representative must vouch for at least 2 active
mandates in the brand. The discount will be calculated
at the end of the fiscal year and returned after
payment latest at the end of the first semester of the
following year.
Professional discount - 15 %
Applies to any advertiser going via a duly
mandated professional.
MAGAZINE RATES 2019
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AW : Adwall pack (Print + online)
AW : Adwall pack (Print + online)
Black & white rates: please contact us
Duotone rates = quadri rates -25%
INSERTS AND POSTERS
LOOSE INSERTS DISTRIBUTED WITH THE MAGAZINE
To benefit from Usine Nouvelle’s distribution to manufacturing professionals and related fields
To enhance your expertise on a given issue
To benefit from L’Usine Nouvelle’s reputation via a strong image association
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INSERTS – PUBLICATION RIGHTS
2 pages 17 200 €
4 pages 29 000 €
6 pages 39 000 €
8 pages 46 000 €
10 pages 49 000 €
12 or more pages 51 000 €
AD-HOC SURVEY
TWO TYPES DEPENDING ON YOUR OBJECTIVES
YOU DIRECT A SURVEY ON A SPECIFICPROBLEM: IMAGING, REPUTATION, SATISFACTION, OPINION ETC.
We provide our survey teams and databases to create your own study
You determine all the parameters of the study with our team according to your objectives: type of study, theme, customized questionnaire, surveyed population….
YOU ARE THE EXCLUSIVE OWNER OF THE RESULTS
We can help you create and publicize the contents: article, white paper, etc.
EDITORIAL STUDY
STUDIES
YOU TAKE THE FLOOR ON A SUBJECT DISCUSSED BYOUR EDITORIAL BOARD
Become the exclusive partner of the study conducted by the editorial board and express your expert opinion
The methodology of the study is pre-determined by the editorial board according to the subject
YOUR BENEFITS
You are co-owner of the results
You will be present on the L’Usine Nouvelle’sentire data exploitation system (print & digital)
You can use the results for your communication operations and your sales strategy
16Rates: please contact us
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OUR DIGITAL SOLUTIONS
WEBSITE AND NEWSLETTER ADVERTISING
ADVERTS ON THE WEBSITE
Target qualified professionals in an attractive editorial context
Thematic sections and features
Maximize your presence through high-impact formats
Page-wraps…
3 classic formats Leaderboard, MPU, Skyscraper
ADVERTS IN THE DAILY NEWSLETTER
Distributed to 60 000 professionalsProfessionals in manufacturing and related fields
78% of subscribers are executives and directors
2,2 readers per newsletter
10 thematic newsletters (sectors, regions, …)
18Mediametrie//NetRatings –Ad Hoc Service – all rights reserved by NetRatings
WEBSITE
Cost per 1 000
MPU 300 x 250 80 €
Leaderboard 728 x 90 80 €
Double format (Half-page, Super leaderboard) 100 €
Masthead 120 €
InFeed 150 €
Page-Wrap 200 €
Page-Wrap Video 270 €
Expanding format +20%
Home page take-over6 000 € /
jour
DISCOUNTSSpecial discount depending on amount invested: please contact usProfessional discount: -15 %
TERMS AND CONDITIONS (MAGAZINE): The present rate card is applicable starting on January 1, 2019. The period of reference for calculation of discounts is the calendar year. All purchases of advertising imply agreement with and acceptance of the terms and conditions which may be obtained through our Sales Department or on our web site at www.gisi.fr/cgv.pdf. TERMS AND CONDITIONS (WEBSITE): Deadlines: technical materials (banner and redirection URL) must be provided 7 days before publication. Reservation: as soon as your sales representative has confirmed availability of placement and dates, send your order for reservation. Cancellation deadline: four weeks before publication. The campaign may not be posted online until the ad order is received at least 2 weeks before the beginning of the campaign. Statistics: your ad campaigns may come with an end-of-campaign statistical report, including impressions, clicks and click-through-rate. Professional discount: -15 % upon presentation of mandate.
NEWSLETTERS
DAILY WEEKLY
L’Usine Nouvelle Thematic
Skyscraper 120 x 600 3 000 € / week 3 000 € / 4 weeks
MPU 300 x 250 3 000 € / week 3 000 € / 4 weeks
Leaderboard 728 x 90 3 000 € / week 3 000 € / 4 weeks
Advertorial / InFeed 3 000 € / week 3 000 € / 4 weeks
Exclusivity (all formats) 5 000 € / week 5 000 € / 4 weeks
Custom: all formats
+ adaptation of
advertisers’ creatives
7 000 € / week 7 000 € / 4 weeks
Rates valid for 1 insertion in 1 newsletter chosen among our topics
DISPLAY RATES 2019
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Technical contact:
NEW FORMAT: THE COUNTDOWN
EVENT FORMAT ADAPTABLE TO SEVERAL
EXISTING FORMATS
Half-Page
Masthead
MPU
IDEAL FORMAT TO PREPARE AN EVENT
Product launch
Conference / trade show organisation
Event participation
…
RATES AND FORMATS
FORMAT Gross CPM
MPU Countdown 200 €
Masthead Countdown 220 €
Half-Page Countdown 220 €
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INFEED FORMAT
THIS NEW FORMAT ALLOWS YOU TO BROADCAST YOURCONTENTS INTEGRATED TO THE EDITORIAL FLOW ONUSINENOUVELLE.COM
Redirection link to an article page / press release / White paper… on your website
BENEFITS FOR ADVERTISERS
VISIBILITY: An optimal position integrated in the editorial content which reinforces the strength brought by L’Usine Nouvelle
EMERGENCE: Optimised visibility because you are placed outside the standard advertising placements
SIMPLICITY: We take care of creating the infeed banner
InfeedFormat
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INFEED FORMAT with a redirection link to your website
On usinenouvelle.com On the daily newsletter
200 000 impressions / 4 weeksin run-of-site
4 weeks / 4 newsletters
5 000 € net excl. VAT
TECHNICAL SPECIFICATIONS
1 video file / Size: 15 Mo /
Type: Mp4 / Duration: 30 sec max / + redirection link
VIDEO FORMATS
IN-READ FORMAT
A format that guarantees a 100% native integration
Publish your video within the editorial flow (articles over
1 500 characters) on usinenouvelle.comThe video is provided by yourself or created by our teams
It is hosted within an article
Redirection link to your website
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Inread bundle rate
4 weeks
1 video on usinenouvelle.com / 125 000 impressionswith a redirection link to your website
Without creation of your video
5 000 € net net
PAGE-WRAP VIDEO
A format that guarantees optimum visibility
Broadcast your video within a page-wrap format on usinenouvelle.com
The video is provided by yourself or created by our teams
It is hosted via highest-impact advertising format
Redirection link to your website
Videoformat
Page-wrap video bundle rate
4 week
1 video on usinenouvelle.com / 125 000 impressionswith a redirection link to your website
Without creation of your video
5 000 € net net
SECTION AND FEATURE SPONSORSHIP
WE OFFER OUR PARTNERS THE OPPORTUNITY TO JOIN THE ONLINE VERSION OFTHE WEEKLY EDITORIAL NEWS
Choose the most appropriate theme with your products and/or solutions to become sponsor of the week's feature
You will be visible as a sponsor of the dossier from the homepage of the site usinenouvelle.comYou will benefit from advertising visibility in 3 display formatsof the folder (MPU, Leaderboard, skyscraper)
BenefitsYou will emerge in the editorial context of your choiceYou will position yourself as an expert on the topicYou will benefit from L’Usine Nouvelle’s brand strength
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Feature Sponsoring Section Sponsoring
Promotion package
1 promotion push promo and 50 000 page-wrap impressions in run-of-site
Elements TBD1 display format (MPU or leaderboard) on the daily newsletter for 1 week (5 sendings)
Advertising visibilityAdvertising exclusivity in the feature for 2 weeks with 50% SOV
Rate (net) 5 000 € excl. VAT Please contact us
ACCESS CONTENT
ARTICLE HOSTING ON THE WEBSITE
No duration limit
INFEED BANNER IN RUN-OF-SITE
To create a teasing and enticed readers to click on the article
A PUSH BUTTON IN RUN-OF-SITE
Redirecting to your article
PAGE-WRAP BANNER IN RUN-OF-SITE
To generate a maximum of visits to your article page
Strong click rate
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ACCESS CONTENT RATE
Publishing:- Article hosting on L’Usine Nouvelle’s website without
duration limit (client provides article contents*, 4500 characters max.)
Article promotion:- Infeed in run-of-site: 100 000 impressions- Push button redirecting to your article: 50 000 impressions- Page-wrap in run-of-site on the website: 50 000 impressions- Advertising exclusivity of ad formats on your article page
(leaderboard & MPU)
5 000€ (net net, excl. VAT)
WEBINARS
2 WEBINAR SOLUTIONS AVAILABLE
EDITORIAL WEBINAR
Usine Nouvelle’s editorial board regularly organises webinars for manufacturing professionals and industry services. Become a partner of one of these webinars and benefit from the brand image of the sector’s leading media
BRAND CONTENT WEBINAR
You want to set up a webinar but you need assistance in setting up the topic and contentYou also wish to benefit from L’Usine Nouvelle’s promotional strength
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From 25 000€
From 10 000€
WEBINARS
Success rate Live & replay
participation
rate
Viewer
satisfaction
rate
99% 50%
* Based on a survey of 2500 viewers in March 2017 ** Based on a survey of 100 clients over 12 months *** Content Marketing Institute, 2017 **** Webikeo 2017
4 000
webinars organised in 2017
100
contacts generated per client and per webinar
B2B marketers used webinars to broadcast content in
2017***
Average webinarduration****
Average number of signed up participants
per webinar****
55% 42min
The average commitment rate to a webinar (Live + Replay)****
51,6%237
Le webinar: Take the floor via a popular format
We rely on the savoir-faire of our webinar experts: Webikeo (Infopro Digital Group)
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OUR DATA SOLUTIONS
LES OFFRES DATA
CORE TARGET EMAIL CAMPAIGN
+
DATABASE ENRICHMENTS OR QUALIFICATION
+
LEAD GENERATION OPERATIONS
350 000 CONTACTS 100% ACTIVE 80% EXCLUSIVE
Named and professional eamil
addresses and telephone numbers
I.e having responded to at least one
message in the last 3 months
I.e having responded to at least one
message in the last 3 months
+
+
+
+
+ ++
+
DMP (DATA MANAGEMENT PLATFORM)Using behavourial and profiling data of online visitors to only target a certain type of user (e.g
only having consulted in certain topic)
Tarif : Nous consulter 31
DATA OFFERS
KEY TARGETS TOTAL VOLUME
MANUFACTURING INDUSTRY 133 885
FOOD 24 411
AUTOMOBILE - AERONAUTICS - WATERWAY 11 091
ENERGY - ENVIRONMENT 39 100
Of which manufacturers 20 139
Of which EHS decision-makers 19 707
PACKAGING 20 588
CHEMISTRY - PHARMA 19 764
PLASTICS AND RUBBERS 53 878
SURFACE TREATMENT 21 213
350 000 CONTACTS
SOURCE
QUALIFICATION
ENRICHMENT
Contacts are from subscribers to Infopro Digital group's media and newsletters
Each contact is requalified by one of our 30 tele-actors based in Lyon
Contacts are enriched with exclusive behavioral data from our DMP
Rate: please contact us 32
DATA OFFERS
FILE RENTING
Over 350 000 qualified contacts* Manufacturing and industrial
services
Rate0.35€ excl. VAT/contact*
* Subject to changes
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SOLUTIONS TO CARRY OUT ALL YOUROPERATIONS:
From postal address rental to study creation
PROJECT IDENTIFICATION
Combination of studies, email blasts, and phone qualification
Investment project detection, meeting organisation
Email rental: bespoke email campaign, flash products
Content publication:White paper, testimonials
Postal address rentals
DIRECT MARKETING
Requalify your customer database
Prospection database creation
DATABASE REQUALIFICATION / CREATION
Creation of Ad Hoc studies(brand reputation, marketstudies, brand positioning)
BESPOKE STUDIES
Rate: Please contact us
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LEAD IDENTIFICATION OPERATIONS
IDENTIFYING PROJECTS IN YOUR CORE TARGET
You want to detect purchase projects on one or more product lines
You define your target (sector, position, workforce...)
OPERATION LAUNCH
We put the necessary levers to achieve the goal defined with you
Project Detection SurveyAnd/or emailingAnd/or phone
DELIVERY OF THE FRESHLY QUALIFIED LEADS
Projects are verified and further qualified if necessary
The contacts are delivered to you and you contact them to close the sale
>>
>
Professionnals
Leads
Phase 1: detection survey
Phase 2: telephone qualification
« You stated… what is yourbudget? »
Phase 3: delivery of qualified leads
Rate: Please contact us
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Communicate with a target that has a high conversion potential
Marie, Pierre and Emmanuel
are professionals in the
sector. They had access to
your articles thanks to
selected tools (infeed, direct
marketing, display)
Marie, Pierre and Emmanuel are
identified, and an email is sent
to them (highlighting your
product(s)) and/or display
formats appear in their browser
on their next visit
RETARGETING
Targeting people who have read your articles with a product emailing blast and/or banners pushing your offers
(lead acquisition)An adequate solution to acquire
leads, which touches only qualified
contacts that are interested in your
content
They read one or
several of your articles
DMP ACTIVATION (DATA MANAGEMENT PLATFORM)
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Rate: please contact us
A TEAM AT YOUR SERVICE
Andrea ROIGDirector of International Sales
Tel: +33 1 77 92 96 46Mobile: +33 6 10 36 96 98
Anna ZAHORSKARegional Account Director UK / US
Tel.: +44 207 316 91 98Mobile: +44 79 20 72 45 95
Alexandra SCHOLLInternational Commercial Marketing Executive
Tel: +33 1 77 92 99 74Mob: +33 6 13 26 94 74