Performance–Driven Media 35thAnniversary! will provide a brief introduction to the development of...
Transcript of Performance–Driven Media 35thAnniversary! will provide a brief introduction to the development of...
Performance–Driven Media
Genetic Engineering & Biotechnology News
35 Anniversary!th
Leading The Way in Life Science Technologies
2016 GEN Media Kit & Marketing Guide
Performance–Driven Media
WebsiteGENengnews.com
• Six ROS Banner Positions
• NowBar Sponsorship
• Roadblock
• Keyword Sponsorships
Page 8
Showcase your brand and celebrate the great achievements of biotechnology.
Print Magazine• Display Advertising
• Cover Tip
• Center Spread Foldout
• Page One Strip Ad
• Trade Show Promotions
• Inserts
• Corporate Capabilities
• Application Notes
Page 6
35 Anniversary!th
Leading The Way in Life Science Technologies
Genetic Engineering & Biotechnology News GENengnews.com2
Editors’ PicksTable of Contents Alert
We’ve designed GEN’s content-driven platforms based on the informational needs of our audience at different stages of the purchasing lifecycle.
GEN’s platforms will deliver your messages and content to potential customers against the backdrop of our trusted editorial environment.
eNewslettersTIMELY • RELEVANT • TARGETED
• Daily and Weekly Highlights
• TOC Alert
• Editors’ Picks
• New Product Watch
• Tech Focus Suite
Page 10
Lead GenerationCONTENT MARKETING SOLUTIONS
• Webinar Sponsorships
• eBook Sponsorships
Page 12
Highlights
WednesdaySept. 30, 2015 1:00 pm ET10:00 am PTDURATION
60 minutesCOST
Complimentary
Speakers
Moderator
Jeffrey S. Buguliskis, Ph.D. Technical Editor GEN
Peeking Under the Hood of
Cellular Signaling Machinery with Targeted Proteomics Assays
In order to understand the functional nature of cells, it is imperative to study the regulatory aspects of proteins. Proteomic profiling methods are aimed at quantitatively measuring the differences in protein expression across samples. However, proteomic experiments are often plagued by poor reproducibility and failure to consistently observe desired analytes. These shortcomings make it difficult to take advantage of the many tools and methods developed to analyze genomic and transcriptomic data. To address these issues, scientists have begun to develop completely targeted proteomic assay approaches that provide information about several biological disciplines using automated biochemical platforms that will ensure consistently reproducible data for longitudinal studies.
Recently, several protein and peptide sample preparation workflows were automated using the Agilent AssayMAP Bravo platform, which reduced sample preparation variability, provided a clear path for sample processing scalability, and enabled customized workflow development without the need for in-house automation expertise. Additionally, the development of a high-capacity phosphopeptide enrichment cartridge and integrating its use with the AssayMAP system should decrease overall workflow times while simultaneously increasing reproducibility.
Our panelists for this webinar will discuss their experiences with the phosphopeptide enrichment cartridge and automated AssayMAP sample preparation platform, as well as describe some new assay methodologies and preliminary study results.
Our first presenter, Jason D. Russell, Ph.D., LC/MS scientist for Agilent Technologies, will provide a brief introduction to the development of an Fe(III)-NTA phosphopeptide enrichment cartridge for the AssayMAP platform, as well as describe Agilent’s approach toward automated workflow solutions for LC/MS applications.
The second presentation will be given by Jacob D. Jaffe, Ph.D., director of the LINCS Proteomic Characterization Center for Signaling and Epigenetics at the Broad Institute. Dr. Jaffe will discuss his recent work on drug perturbational profiling of cells and the benefits of scalability via automation, including phosphopeptide enrichment, has yielded for his research.
A live Q&A session will follow the presentations, offering you a chance to pose questions to our expert panelists.
You Will Learn • How the AssayMAP Bravo platform can streamline
your laboratory’s sample preparation.
• The benefits of the AssayMAP phosphopeptide enrichment cartridge for increasing precision and throughput of your proteomic methods.
• About the automation solutions that are required in order to perform proteomic profiling experiments at high-throughput pace and scale.
Who Should Attend • Proteomics Researchers
• LC/MS Scientists
• Protein Biochemists
• Bioanalytical Scientists
• R & D Scientists
Free Registration!www.GENengnews.com/proteomics
Webinars
Produced with support from
Jacob D. Jaffe, Ph.D. Director, LINCS Proteomic Characterization Center for Signaling and EpigeneticsAssociate Director, Proteomics Platform, Broad Institute
Jason D. Russell, Ph.D. LC/MS ScientistAgilent Technologies
View the GEN Media Kit onlinewww.GENmediakit.com
201620011981
35 Anniversary!th
New OpportunitiesEMERGING PLATFORMS
• GEN Touch Mobile App
• Promoted Social Posts
• BioPerspectives Native Advertising
Page 14
GEN Throughout the Years
All Rates – Page 16
All Specs – Page 20
GENengnews.com Genetic Engineering & Biotechnology News 3
Reach the most influential buyers in the life sciences. Target our engaged audience by product and a variety of key demographic categories.
Audience Leader
Source: BPA Brand Report December 2014
Sources: BPA Brand Report June 2015, Publisher’s own data, Google Analytics, audience database 2014-2015
• Magazine Print . . . . . . . . . . . . . . . . 49,931 Digital . . . . . . . . . . . . . . . 14,639 TOTAL . . . . . . . . . . . . . . . 64,570
• Website Average Monthly Browsers . . 156,581 Registered Users . . . . . . . . 26,977
• eNewsletters Unique Subscribers . . . . . . 149,967
• Mobile App Unique Users . . . . . . . . . . 11,566
Total Audience Reach
409,661
Top Job Functions
• 43.8% R&D Research
• 19.8% Executive & Corporate Management
• 15.2% Lab Management
• 9.9% Production/Validation/QA/QC
• 2.7% Clinical Researcher (MD/PhDs)
Organization Type• 53.6% Pharmaceutical/Biotech
• 26.3% University/Academia
• 7.4% Clinical Research/Hospitals
• 6.0% Government
• 5.6% Private Research Institutions
• 1.1% Finance/Law Firm
Top Technologies
• 63,012 Cell-based technologies
• 39,564 Cancer research technologies
• 30,075 Gene expression
• 29,518 Molecular biology
• 26,938 Biomarkers
Pharmaceutical/Biotech
University/Academia
Clinical Research/Hospitals
Government
Private Research Institutions
Finance/Law Firm
Organization TypeTop Job Functions
• 43.8% R&D Research
• 19.8% Executive & Corporate Management
• 15.2% Lab Management
• 9.9% Production/Validation/QA/QC
• 2.7% Clinical Researcher (MD/PhDs)
Organization Type• 53.6% Pharmaceutical/Biotech
• 26.3% University/Academia
• 7.4% Clinical Research/Hospitals
• 6.0% Government
• 5.6% Private Research Institutions
• 1.1% Finance/Law Firm
Top Technologies
• 63,012 Cell-based technologies
• 39,564 Cancer research technologies
• 30,075 Gene expression
• 29,518 Molecular biology
• 26,938 Biomarkers
R&D Research
Executive/Corporate Management
Lab Management
Production/Validation/QA/QC
Clinical Researcher (M .D ./Ph .D .)
Top Job Functions
Magazine Website Mobile App
North America 73% 54 .4% 39%
Europe 24 .3% 26% 15%
Asia 1 .6% 15 .4% 41%
Oceania/Africa 1% 4 .2% 5%
Geographic Breakdown
35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com4
Purchasing Power*
GEN provides you with unrivaled exposure to key decision-makers. 9 out of 10* have the money and authority to make purchasing decisions. Their average expenditure on R&D is $1,160,000, a net increase of nearly 5% over the previous year.* A Purchasing Intention Audit of the GEN Audience: 2014;
Martin Akel & Associates
Antibodies and immunoassays 76
Biochemicals and reagents 82
Bioinformatics tools 68
Bioprocess systems/accessories 66
Cell culture related equipment/reagents/supplies 72
Cellular analysis instruments/reagents 76
Chromatography/separation instruments/reagents/accessories 76
Contract, consulting, or pharmaceutical services 75
General lab equipment 92
Lab products/accessories 82
Molecular biology & gene analysis instruments/reagents 86
Molecular diagnostics systems/reagents 80
% of Labs/ Facilities Using This Category
Purchasing Power
Source: "A Purchasing Intention Audit of the GEN Audience", Martin Akel & Associates, April 2011
Antibodies and immunoassays 76
Biochemicals and reagents 82
Bioinformatics tools 68
Bioprocess systems/accessories 66
Cell culture related equipment/reagents/supplies 72
Cellular analysis instruments/reagents 76
Chromatography/separation instruments/reagents/accessories 76
Contract, consulting, or pharmaceutical services 75
General lab equipment 92
Lab products/accessories 82
Molecular biology & gene analysis instruments/reagents 86
Molecular diagnostics systems/reagents 80
% of Labs/ Facilities Using This Category
Purchasing Power
Source: "A Purchasing Intention Audit of the GEN Audience", Martin Akel & Associates, April 2011
• Molecular Biology• Drug Discovery• Cell Biology• Chromatography• Immunoassays• Cell-Based Assays• Imaging• Proteomics
• Bioprocessing• Cancer Research• Sample Prep• Filtration• Sequencing• PCR• Gene Expression
Top Technologies
35 Anniversary!thGENengnews.com Genetic Engineering & Biotechnology News 5
Unmatched Audience
Penetration
of top 50
of top 50
of top 50
Pharma
Biotech
Universities
100%
100%
100%
of top 50
of top 50
of top 50
Pharma
Biotech
Universities
100%
100%
100%
of top 50
of top 50
of top 50
Pharma
Biotech
Universities
100%
100%
100%
5
Print MagazineTop business publications continue to showcase print’s solid underpinning in the media mix . In a feature article that appeared on CNNMoney’s website in March 2015, industry experts cited print as being the key influencer in purchasing decisions .
Print is experiencing a renaissance as marketers (re)-acknowledge its critical branding and credibility power, especially when tied to web properties . GEN print is a prime example of this tactic . While continuing to be the loyal reader’s medium of choice, GEN is deeply integrated with both established and emerging online channels .
Top reasons to advertise in print:
Because Print MattersThe cornerstone of every successful advertising campaign is a strong brand…and it begins with print .
GEN’s print format showcases your advertising among the most relevant content and has been recognized as the most powerful life science media brand for driving researchers through the brand adoption process . As an integral component of any media campaign, GEN print connects you with 64,570* readers around the world who have money to spend on your products and the authority to make purchasing decisions .
Reach
64,570*
Frequency
21 times a yearon both print and digital platforms
Bonus Distribution
Over 75top conferences per year
* BPA Brand Report December 2014
35 Anniversary!th
Tangible Credible
Engaging Branded
Genetic Engineering & Biotechnology News GENengnews.com6
High-Impact OpportunitiesGEN offers a number of high-impact display advertising opportunities designed to make your ad stand out from the crowd . Showcase your ads in a highly visible environment utilizing premium positions and innovative creative concepts .
• Cover Tip – For maximum impact and high visibility . This false cover over the entire magazine garners unparalleled attention .
• Center Spread Foldout – Prominently showcase your ad or technical content, such as workflow solutions or application notes, in a high-impact four-page center spread foldout . Strategically placed at the center of the magazine, this foldout is the perfect way to ensure your message stands out and drives response .
• Page One Strip Ad – Borrowed from the newspaper industry, this front cover attention-grabbing spot provides a road map to a featured promotion inside the issue .
• Trade Show Cover Tip/Post It® Note – This is a limited distribution promotion geared to specific trade shows directing traffic to your booth, workshop, or event .
Ask us about high-visibility ad positions in the digital edition.
Cover Tip Page One Strip Ad Trade Show Cover / Post It® Note
Center Spread Foldout
YOUR ADHERE
YOUR ADHERE
YOUR AD
HERE
YOUR AD HERE
35 Anniversary!thGENengnews.com Genetic Engineering & Biotechnology News 7
WebsiteGENengnews.com covers recent research advances, drug development partnerships, and important life science collaborations with a focus on the tools and technologies that improve workflows and lead to enhanced productivity .
Ad CoverageEvery ad slot is strategically placed for optimal viewing . All ads are run-of-site for maximum exposure and designed for specific targeting goals .
• NowBar: Time-sensitive promotions• Leaderboard: High visibility• Pushdown: Rich media capable,
high visibility• Medium Rectangle: Strategic placement
adjacent to editorial content
Key Monthly MetricsAverage Unique
Browsers
156,581Registered Users
26,977
Page Impressions
337,572User Sessions
215,090Sources: BPA Brand Reports December 2014 and June 2015 combined, Publisher’s own data, database
35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com8
Powerful ROS Ad OptionsHomepage
NowBar
NowBar 300 x 250
Medium Rectangle300 x 250
300 x 250
300 x 250
NowBar 300 x 250
Pushdown 970 x 90
Leaderboard 728 x 90
35 Anniversary!th
Meg DuskinMarketing Communications Manager, MaxCyte
I love seeing our name in GEN. There simply is nothing better.”“
GENengnews.com Genetic Engineering & Biotechnology News 9
GEN Highlights
HighlightsLeaderboard 728x90
Midway 468x60
Base 468x60
Primary 468x60
eNewslettersChoose from a variety of GEN eNewsletters catering to your specific goals .
• Deliver your message to a highly-engaged audience• Focus your message at a specific time or throughout
the month• Target your audience
HighlightsHigh Frequency — High Impact GEN Highlights flagship eNewsletter is deployed 6 days a week (Mon-Sat) . Your message is pushed out each day for a week alongside breaking news, industry analysis, webinar listings, new job postings, etc . Perfect for time-sensitive promotions .
ADVANTAGES• Week-long exposure• High ad clicks• A/B testing• Additional reporting
90,000 18,000 Mon-Fri
35,000 Saturday Edition
125,000 Delivered per week
+ =
NEW for 2016DOUBLE YOUR EXPOSURE to 250,000Extend your campaign with an additional send .
35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com10
New Product W A T C H
Editor’s Select Package
Editors’ PicksTable of Contents Alert
Editor’s Select PackageProlonged Exposure Stretch your ad buy with a single package purchase of three unique eNewsletters . This includes three individual content-rich eNewsletters, each deployed within a separate week across the entire month .
• eTOC (magazine preview) – 23,500 subscribers• Editors’ Picks (top curated content of the month) – 28,000 subscribers• New Product Watch (your product/service listed with a detailed
description and corresponding image) – 23,600 subscribers
23,600New Product
Watch
28,000 Editors’ Picks
23,500 eTOC
+ +75,100
Delivered per month
=
Single Sponsor
Multisponsor
Position1
300x250
Position2
Position3
Tech Focus M U L T I S P O N S O R
Tech Focus S I N G L E S P O N S O R
Primary 468x60
Text
Tool BoxSection
35 Anniversary!th
ADVANTAGES• Month-long exposure • High ad clicks
Tech FocusPrecision Targeting Each eNewsletter is topic-specific and deployed to that relevant audience .
• Multi sponsor: Choose a pre-selected topic that targets the audience you want to reach .
• Single Sponsor: You pick the topic and GEN provides the content . Engage the relevant audience with a custom, focused deployment .
FEATURED TOPICS• January – Next-Gen Sequencing• February – Stem Cells• March – Digital PCR• April – Continuous Bioprocessing• May – CRISPR/Gene Editing
• June – Transfection
• September – Epigenetics
• October – Protein Expression
• November – RNAi
ADVANTAGES• Focused reach • Long shelf-life
NEW for 2016 Tech Focus Resource Alert see insert for details .
GENengnews.com Genetic Engineering & Biotechnology News 11
Webinar Print Ad
Editorially driven sponsorships deliver highly qualified and deeply engaged prospects to your database .
9 out of 10* top decision makers who read GEN have the money and authority to make purchasing decisions .
Build your custom audience from GEN’s proprietary list of top technologies .
Lead Generation
Webinars GEN Webinars (60-75 minutes) Create an audio or video webinar from subject matter of your choice . You provide the topic, we do the rest:
• Editorial consulting• Event management• Multichannel promotion• Real-time lead delivery• Archive for 12 months• Copy of webinar file for your marketing
Susanne Olauson Director Sales & Marketing, Genovis AB
Webinars
* A Purchasing Intention Audit of the GEN Audience: 2014; Martin Akel & Associates
35 Anniversary!th
We are truly happy with our GEN Webinar. It was easy working with GEN’s team of fantastic professionals. Of the 400 registrants, we can track 20 orders...”
“
Genetic Engineering & Biotechnology News GENengnews.com12
eBook(20-25 pages)
Develop a digital publication on your topic that works across desktops, tablets, and smartphones with a blend of GEN articles and your content .
We provide:
• Editorial consulting• Layout and design• Multichannel promotion• Lead delivery report• Traffic and engagement
reporting • Archive for 12 months• Link to eBook for your
marketing
35 Anniversary!th
The eBook was definitely worth doing. The leads are still being nurtured but we continue to use it as a sales tool. Once we have finalized the content from our side, we will definitely move ahead with the second one as this is very important for our success this year.”
Gareth JonesGlobal Head of Instrumentation Sales, TTP Labtech Limited
“GENengnews.com Genetic Engineering & Biotechnology News 13
New OpportunitiesThe GEN Touch mobile app features eight streams of fresh GEN content designed for iOS and Android tablets and smartphones . Its rapid adoption by a younger, international audience makes it an important component of your digital marketing mix .
GEN TOUCH FACTS• 63% under 34 years old• 41% users from Asia• 11,566 unique users
GEN Touch — 34 .6% year-over-year growth • 59% Android (Google Play Store) • 41% iOS (App Store — Apple)• Average sessions per month are 6,593• Average screen views per month are 11,243
Sources: 2014/2015 Google Analytics, Google Play Store, iTunes Store
Clean looking app. Makes it simple for one to find daily biotech news” ★★★★★
“ The best! Genetic Engineering magazine. Keep going” ★★★★
“The innovative app for biotechnology scholars” ★★★★★
Customer Reviews
GEN Touch by Geography
• 41% Asia
• 39% Americas
• 15% Europe
• 4% Africa
• 1% Oceana
GEN Touch by Age
• 63% under 34
• 28% 35–54
• 9% over 54
GEN Touch by Geography
• 41% Asia
• 39% Americas
• 15% Europe
• 4% Africa
• 1% Oceana
GEN Touch by Age
• 63% under 34
• 28% 35–54
• 9% over 54
By Geography By Age
Asia
Americas
Europe
Africa
Oceania
under 34
35 – 54
over 54
35 Anniversary!th
(Mobile App)
“Genetic Engineering & Biotechnology News GENengnews.com14
Amplify your message in the social media sphere . Use our expertise to drive traffic to your website by posting links to educational resources as well as creative perspectives about the application of your products and services on our popular social media sites .
Reach an audience of young influentials from around the globe, with an expanding following of GEN devotees from Asia, the Middle East, and South America .
Promoted Posts (Social Media)
BioPerspectives (Native Advertising)BioPerspectives content is presented in your company’s brand voice and featured prominently on GEN’s homepage . It’s more than sponsored content . This is an invitation-only content-sharing platform that enables marketers to create or join the conversation with their own narrative and expertise .
Sponsor Elements
• Four week exclusive sponsorship: Each article will be posted in the BioPerspectives section of the GEN website for four weeks .
• Consultation with GEN editorial team for help on topic refinement and placement .
• Exclusive rectangle banner ad adjacent to your BioPerspectives article list .
• Dedicated GEN branded article landing page also featuring links to your website, and related content assets .
• Promoted in GEN Highlights eNewsletter over four weeks .
• Report (Article Page Views, Clicks on Related Content Links, Ad Impressions and Clicks) .
GEN FACEBOOK FACTS• 500,154 Likes• 26 .8% year-over-year growth
GEN TWITTER FACTS• 30,700 Followers• 30 .4% year-over-year growth
Facebook page
35 Anniversary!thGENengnews.com Genetic Engineering & Biotechnology News 15
Print Rates
Agency Commission: 15% discount to above gross rates can be applied by recognized agencies on space, color, and position, provided account is paid within 30 days of invoice date. Other charges such as insert handling and other special production charges are noncommissionable.
Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x
Tabloid $8,137 $7,824 $7,548 $7,190 $6,996 $6,725 $6,439
Standard 6,601 6,195 6,034 5,752 5,503 5,091 4,756
1⁄2 Tabloid 6,601 6,195 6,034 5,752 5,503 5,091 4,756
2⁄3 Page Standard 4,561 4,345 4,117 3,901 3,658 3,414 3,105
1⁄2 Page Standard 3,754 3,586 3,478 3,182 3,079 2,889 2,656
1⁄4 Page Tabloid 2,971 2,862 2,744 2,630 2,500 2,239 2,169
1⁄3 Page Standard 2,889 2,803 2,684 2,576 2,445 2,186 2,105
1⁄4 Page Standard 2,347 2,219 2,110 1,964 1,845 1,698 1,520
Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x
Tabloid $9,914 $9,602 $9,326 $8,968 $8,773 $8,502 $8,215
Standard 8,378 7,972 7,810 7,528 7,280 6,868 6,533
1⁄2 Tabloid 8,378 7,972 7,810 7,528 7,280 6,868 6,533
2⁄3 Page Standard 6,338 5,121 5,895 5,678 5,435 5,191 4,882
1⁄2 Page Standard 5,531 5,364 5,256 4,958 4,855 4,666 4,433
1⁄4 Page Tabloid 4,747 4,639 4,521 4,407 4,277 4,017 3,947
1⁄3 Page Standard 4,666 4,580 4,461 4,353 4,222 3,962 3,882
1⁄4 Page Standard 4,125 3,995 3,887 3,741 3,621 3,475 3,297
Rates
Four color
Page One Strip Ad $5,295
Cover Tip 4,950 *
Trade Show Cover Tip/Post It® Note 1,995
Center Spread Foldout 1,000 **
Cover 4 795
Cover 3 495
Cover 2 550
Opposite Cover 2 495
Opposite TOC 550
Opposite Masthead 495
Opposite Section Opener 495
Pages 9, 11, 13, 15, 17 395
Preferred Positions
Two-Color Rate $695
Five-Color Rate (in addition to four-color) 1,095
Color Rates
Corporate Capabilities / Application Notes
Net RatesCorporate Capabilities*** Per placement (print and online) $3,495Per placement (print only) 2,995
Application Notes*** Per placement (print and online) $3,495Per placement (online only) 995
*Must be accompanied by a half-page or larger paid ad in the same issue.
Corporate Capabilities – October 1st Issue
Highlight your company with an advertorial description of your history, products, and unique capabilities. You provide the copy and we’ll do the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.
Application Notes – May 1st Issue
Showcase your thought leadership and scienti�c expertise by posting your application note. Send us your advertorial copy, and we’ll handle the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.
Corporate Capabilities / Application Notes
Net RatesCorporate Capabilities*** Per placement (print and online) $3,495Per placement (print only) 2,995
Application Notes*** Per placement (print and online) $3,495Per placement (online only) 995
*Must be accompanied by a half-page or larger paid ad in the same issue.
Corporate Capabilities – October 1st Issue
Highlight your company with an advertorial description of your history, products, and unique capabilities. You provide the copy and we’ll do the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.
Application Notes – May 1st Issue
Showcase your thought leadership and scienti�c expertise by posting your application note. Send us your advertorial copy, and we’ll handle the rest. Program includes placement in one print issue of GEN and on www.genengnews.com for one year.
Rates are net.* Cover Tip charges also include two four color tabloid page ads at earned frequency plus a production charge . ** Center Spread Foldout charges also include four color tabloid page ads at earned frequency plus a production charge .***Must be accompanied by a half-page or larger paid ad in the same issue .
35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com16
Website Rates
Ad Type Size Net CPM Rate
Leaderboard 728x90 $60
Pushdown 970x90 60
Medium Rectangle 300x250 50
NowBar Size One Week Sponsorship
Exclusive Channel Sponsorship 300x250 $3,995
Size Price
Leaderboard 728x90
Pushdown (2) 970x90
Medium Rectangle (3) 300x250
OR (1) 300x750
Total $3,995
Roadblock
Exclusive visibility. The Roadblock gives you 100% share of voice on the GEN website for a 24 hour period (excludes NowBar and
Events page). Sponsor receives four to six ad positions. One creative for each ad position.
*Sponsorship duration is 12 months.
Keyword Sponsorships* Number of Keywords Per Keyword
1-3 $1,800
4-7 1,700
8-12 1,600
One banner ad per keyword
Your choice of leaderboard, pushdown, or medium rectangle
Rates are net.* Sponsorship duration is 12 months .
*
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eNewsletters RatesLeaderboard Primary Midway Base Frequency
GEN Highlights $2,495 $2,495 $995 $795 6 deployments per week
Editor’s Select Package 2,495 2,495 995 795 3 deployments per month (combined)
• Editors' Picks• 1 eTOC (the 1st of every month except July, Aug., Dec.)• New Product Watch
Tech Focus $2,495 Refer to planning calendar for schedule
Sponsored Tech Focus $6,500 Deployment date based on availability
(multisponsored)(5 positions)
(single sponsored)
Frequency discounts available. Contact your rep.
Rates are net.
GEN PRODUCT INFORMATION SHEET - WEBINARS
Webinars – 60 to 75 minutes
Generate valuable leads with GEN’s established and respected webinar programs. GEN’s editors will work closely with you to generate the most valuable and highly relevant content targeted to the audience you want to reach.
Sponsored Package – Content and speakers provided by sponsor $21,995
Editorial Package – Content and speakers provided by GEN 21,995
With video, audio, and synchronized PowerPoint: 47,500
Rates are net.
Webinar Rates
35 Anniversary!th
Professionals rate GEN’s suite of media as the clear leader in helping them move through the product adoption process.”
A Purchasing Intention Audit of the GEN Audience: 2014; Martin Akel & Associates
“Genetic Engineering & Biotechnology News GENengnews.com18
eBook, GENmail, BioPerspectives, Social Media Rates
Mobile App Rates
Rates are net.
GENmail (Third Party List Rental)
Social Media
Promote Products, Services, White Papers, Conferences $495
Promote Advertiser Webinars, Surveys 525
Direct Mail 295
Base Price (per post/tweet) $750
Ten-pack packages (60 days) 5,000
Net CPM Rate
eBook
BioPerspectives (Native Advertising Program)
Base Price $15,000
Four-week program
Base Price $7,995
Ad Location Ad Type Device Size
Ad Package
Home Screen Ad Banner Tablet Portrait 410x218
iOS / Android Tablet Landscape 270x520
Smartphone 174x64
Content Adhesion Banner* Tablet Portrait 728x90
Channels & Landscape
Smartphone 320x50
Price
2 months $3,250
Rates are net.*Adhesion Banner is ever-present anchoring the bottom of each article/content type as the page is swiped up or down by the user .
35 Anniversary!th19GENengnews.com Genetic Engineering & Biotechnology News
Print SpecsElectronic Files: GEN works on a Macintosh® platform and can accept many di�erent �le types (see below). Additional charges may be incurred if ads are supplied in other formats.
File Types Accepted: Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF �les cannot be altered by our o�ce and must be supplied with fonts embedded.
Graphic Files: All color graphic �les must be supplied in CMYK (not RGB), as close to �nal size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS �les are supplied that include type, make sure type is converted to outlines. Include crop marks at least 1⁄4” away from actual trim.
Media: We accept the following forms of media for �le submission: CD-ROM or DVD-ROM disks.
Submitting Ads by email or FTP: All ads that are emailed cannot exceed 3 MB in size and should be “stu�ed” or “zipped”. Please specify publication month and date in your email subject line. If you wish to upload an ad to our FTP site, please email to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed speci�cations.
Email Ads to: e�[email protected]
Mail All Materials to:Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third FloorNew Rochelle, NY 10801
914-740-2100
Insert RequirementsInserts must arrive at the printer no later than three weeks preceding publication of issue.
Trim: Live-matter speci�cations, allow 1/4” bleed.
Various stock weights acceptable: Maximum weight is 100 lb. book.
For quantity and shipping information, contact:
Wanda Sanchez
914-740-2168
Inches Millimeters Width Height Width Height
Cover Tip – �rst page 7 3⁄4 10 3⁄4 197 2732nd page is Tabloid size – Live area is 9 1⁄2” x 13” – allow 1” for gutter on right, 1⁄2” on leftShow Cover Tip – add 1⁄8” for bleed 11 7 279 177
Page One Strip Ad 91⁄2 11⁄2 242 38
Tabloid
no bleed 10 13 1⁄4 254 337
bleed 11 1⁄8 14 1⁄4 283 362
Standard 7 1⁄2 10 1⁄8 190 2572⁄3 – Standard 7 1⁄2 8 1⁄4 190 2101⁄2 – Tabloid
Horizontal 10 6 3⁄4 254 171
Vertical 5 12 1⁄4 127 3101⁄2 – Standard
Horizontal 7 1⁄2 5 1⁄8 190 130
Vertical 5 7 3⁄4 127 1971⁄3 – Standard
Horizontal 5 4 1⁄2 127 114
Vertical 2 3⁄8 9 5⁄8 61 2451⁄4 – Tabloid Horizontal 10 2 3⁄8 254 611⁄4 – Standard Horizontal 5 3 1⁄2 127 89
Standard – Spread 16 10 1⁄8 406 257
Tabloid – Spread
no bleed 21 13 1⁄4 533 337
bleed 22 1⁄4 14 1⁄4 565 362
Trim size of publication 11 14 279 355
Ad Measurements
Tabloid Standard 2/3 Standard 1/2 Tabloid Horizontal 1/2 Tabloid Vertical
1/2 Standard Vertical 1/2 Standard Horizontal 1/3 Standard Vertical;1/3 Standard Horizontal
1/4 Standard Horizontal;Page One Strip Ad
1/4 Tabloid Horizontal
Print SpecsElectronic Files: GEN works on a Macintosh® platform and can accept many di�erent �le types (see below). Additional charges may be incurred if ads are supplied in other formats.
File Types Accepted: Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF �les cannot be altered by our o�ce and must be supplied with fonts embedded.
Graphic Files: All color graphic �les must be supplied in CMYK (not RGB), as close to �nal size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS �les are supplied that include type, make sure type is converted to outlines.
Include crop marks at least 1⁄4” away from actual trim.
Media: We accept the following forms of media for �le submission: CD-ROM or DVD-ROM disks.
Submitting Ads by email or FTP: All ads that are emailed cannot exceed 3 MB in size and should be “stu�ed” or “zipped”. Please specify publication month and date in your email subject line. If you wish to upload an ad to our FTP site, please email to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed speci�cations.
Email Ads to: e-�[email protected] All Materials to:Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third FloorNew Rochelle, NY 10801
Insert RequirementsInserts must arrive at the printer no later than three weeks preceding publication of issue.
Trim: Live-matter speci�cations, allow 1/4” bleed.
Various stock weights acceptable: Maximum weight is 100 lb. book.
For quantity and shipping information, contact:
Wanda Sanchez
914-740-2168
Inches Millimeters
Width Height Width Height
Cover Tip – �rst page 7 3⁄4 10 3⁄4 197 2732nd page is Tabloid size – Live area is 9 1⁄2” x 13” – allow 1” for gutter on right, 1⁄2” on left
Page One Strip Ad 10 1 254 26
Tabloid
no bleed 10 13 1⁄4 254 337
bleed 11 1⁄8 14 1⁄4 283 362
Standard 7 1⁄2 10 1⁄8 190 2572⁄3 – Standard 7 1⁄2 8 1⁄4 190 2101⁄2 – Tabloid
Horizontal 10 6 3⁄4 254 171
Vertical 5 12 1⁄4 127 3101⁄2 – Standard
Horizontal 7 1⁄2 5 1⁄8 190 130
Vertical 5 7 3⁄4 127 1971⁄3 – Standard
Horizontal 5 4 1⁄2 127 114
Vertical 2 3⁄8 9 5⁄8 61 2451⁄4 – Tabloid Horizontal 10 2 3⁄8 254 611⁄4 – Standard Horizontal 5 3 1⁄2 127 89
Standard – Spread 16 10 1⁄8 406 257
Tabloid – Spread
no bleed 21 13 1⁄4 533 337
bleed 22 1⁄4 14 1⁄4 565 362
Trim size of publication 11 14 279 355
Ad Measurements
Tabloid Standard 2/3 Standard 1/2 Tabloid Horizontal 1/2 Tabloid Vertical
1/2 Standard Vertical 1/2 Standard Horizontal 1/3 Standard Vertical;1/3 Standard Horizontal
1/4 Standard Horizontal;Page One Strip Ad
1/4 Tabloid Horizontal
Magazine SpecsMagazine Specs
35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com20
Website SpecsBanner Ad Specs
Leaderboard (.swf, .gif, .jpg) Target url
Pushdown
(.swf, .gif, .jpg) Target url
Medium Rectangle
(.swf, .gif, .jpg) Target url
Sponsored Link(text ad) Target url
728x90 banner ad
970x90 banner ad
Your message with no more than 15 words inserted inside rectangle; left aligned like others.
300x250banner ad
Website Specs
BANNER ADS
Maximum file size is 40 KB . Be sure to supply URL to use for link to banner . Special Instructions for SWF (Flash) . (Please refer your Flash developer to this section .) Flash files must contain a button instance and the ClickTag code below must be programmed into the button instance . The button in your Flash movie cannot contain any click-thru URLs in the ActionScript . If it does, we will not be able to track clicks . Please revise the code to exclude any URLs and use the ClickTag code below instead .
On (release) {getURL (clickTAG, “_blank”);} Files must be saved for Flash Player 6 and ActionScript 1 . *An accompanying .gif or .jpg is required if .swf is used .
DeadlineCreative must be submitted 5 business days prior to run date .
RICH MEDIA
Expandable Ads (970x90 only)GEN accepts expandable ads from established services such as PointRoll
Streaming Video Banner Ads (728x90, 970x90, 300x250)GEN adheres to IAB guidelines for rich media banners .Creative must also include a .gif or .jpg as backup . If the rich media ad does not function properly, the backup creative will be used for the remainder of the campaign or until the rich media functionality is re-established .All sound must be user-initiated and must have video play/stop and sound on/off controls as standard . Maxi-mum download size: 60KBMaximum video length: 20 secondsMaximum looping: 2Maximum FPS: 24fpsFlash version: 10 .1 or lower
DeadlineAll rich media creative must be submitted 10 business days prior to run date . This will allow GEN to properly test the ad functionality prior to going live .
Contextual Keyword Sponsorship The specifications are the same as the Banner Ad specifications .
Creative should be sent to [email protected]
35 Anniversary!thGENengnews.com Genetic Engineering & Biotechnology News 21
18,000 Daily plus 35,000 Weekly Subscribers(125,000 sends per week)
GEN Highlights
728x90 banner ad (.jpg or non-animated .gif )
Target url
Headline accompanied by 45-words (maximum)
90x40 pixel logoTarget url OR
468x60 pixel bannerTarget url
Headline accompanied by 45-words (maximum)
90x40 pixel logoTarget url OR
468x60 pixel bannerTarget url
Headline accompanied by 45-words (maximum)
90x40 pixel logoTarget url OR
468x60 pixel bannerTarget url
All eNewsletter Creative should be sent to: [email protected] creative is due �ve business days prior to eNewsletter deployment.
Editor’s Select Package
Leaderboard Primary Midway
Single sponsorup to 26,000 Subscribers
728x90 banner ad (.jpg or non-animated .gif )
Target url
Text ad with: Headline and 45 word
description (maximum 45-words)
Target url
For the Toolbox section: Up to 4 items can be placed in the toolbox section. Screenshots of video or banner ads with accompanying links to the respective video or ad. 100x100 (.jpg or non-animated .gif ). Target urls for each image.
Multi sponsor(5 positions)up to 26,000 Subscribers
Tech Focus
300x250 ad (.jpg or
non-animated .gif ) Target url
300x250 ad (.jpg or
non-animated .gif ) Target url
300x250 ad (.jpg or
non-animated .gif ) Target url
300x250 ad (.jpg or
non-animated .gif ) Target url
300x250 ad (.jpg or
non-animated .gif ) Target url
Editors’ Picks28,000 Subscribers
eTOC23,500 Subscribers
New Product Watch(unlimited number of positions)
23,600 Subscribers
728x90 banner ad (.jpg or non-animated .gif )
Target url
Product image (200 x150 pixels) Headline (75 characters)
Descriptive copy (75 words maximum)
Target url
Headline accompanied by 45-words (maximum)
90x40 pixel logoTarget url OR
468x60 pixel bannerTarget url
Headline accompanied by 45-words (maximum)
90x40 pixel logoTarget url OR
468x60 pixel bannerTarget url
Headline accompanied by 45-words (maximum)
90x40 pixel logoTarget url OR
468x60 pixel bannerTarget url
Position 1 Position 2 Position 3 Position 4 Position 5
Leaderboard Primary Toolbox Section
Base
Leaderboard Primary Midway Base
eNewsletter Specs
35 Anniversary!thGenetic Engineering & Biotechnology News GENengnews.com22
Social Media Marketing Specs• Your posts and tweets distributed through our social network.
• Consultation with GEN social team on what’s trending, help with topic re�nement, and best messaging formats.
• Promote your products, services, and educational content supporting them i.e. webinars, classes, expert opinions, hot technology applications, tools, mobile apps.
• Performance Report.
Content FormatAny combination:
• 600-800 word article• Expert Tips• App Note• Case Study with up to 2 images• Infographic (charts/graphics/tables)• Video of up to 3 minutes in length
Must adhere to GEN BioPerspectives content guidelines (non-promotional and subject to GEN editorial review)
Marketing Program• Article listing and an ad in four weekly deployments of GEN Highlights eNewsletter• One (1) Tweet and one (1) Facebook post
Ad Location Ad Type Device Size Campaign Sections Length
Home Screen Ad Banner Tablet Portrait 410 x 218 2 months Home Screen Only Tablet Landscape 270 x 520
Smartphone 174 x 64
Adhesion Banner* 728 x 90 2 months
Smartphone 320 x 50 2 months
*Adhesion Banner is ever-present anchoring the bottom of each article/content type as the page is swiped up or down by the user.
Content Channels
Content Channels: News, The Lists, New
Products, App Review
Tablet Portrait & Landscape
Content Channels: Exclusives, Multimedia,
Jobs, Market & Tech Analysis
BioPerspectives Native Advertising Specs
Social Media Marketing Specs• Your posts and tweets distributed through our social network.
• Consultation with GEN social team on what’s trending, help with topic re�nement, and best messaging formats.
• Promote your products, services, and educational content supporting them i.e. webinars, classes, expert opinions, hot technology applications, tools, mobile apps.
• Performance Report.
Content FormatAny combination:
• 600-800 word article• Expert Tips• App Note• Case Study with up to 2 images• Infographic (charts/graphics/tables)• Video of up to 3 minutes in length
Must adhere to GEN BioPerspectives content guidelines (non-promotional and subject to GEN editorial review)
Marketing Program• Article listing and an ad in four weekly deployments of GEN Highlights eNewsletter• One (1) Tweet and one (1) Facebook post
Ad Location Ad Type Device Size Campaign Sections Length
Home Screen Ad Banner Tablet Portrait 410 x 218 2 months Home Screen Only Tablet Landscape 270 x 520
Smartphone 174 x 64
Adhesion Banner* 728 x 90 2 months
Smartphone 320 x 50 2 months
*Adhesion Banner is ever-present anchoring the bottom of each article/content type as the page is swiped up or down by the user.
Content Channels
Content Channels: News, The Lists, New
Products, App Review
Tablet Portrait & Landscape
Content Channels: Exclusives, Multimedia,
Jobs, Market & Tech Analysis
Mobile App Specs
35 Anniversary!thGENengnews.com Genetic Engineering & Biotechnology News 23
Performance–Driven Media
140 Huguenot St ., 3rd Floor, New Rochelle, NY 10801-5215tel: (914) 740-2200 • fax: (914) 740-2106
www .GENengnews .com
East Coast Sales ManagerMonica Lieberman
tel: (914) 740-2173fax: (914) 740-2106
mlieberman@GENengnews .com
Midwest and Southeast Sales Manager
Rick Bongiovannitel: (330) 998-9800fax: (914) 740-2106
rbongiovanni@GENengnews .com
Asia and Australia Sales Manager, Global Classified Sales Manager
Victoria Palusevictel: (914) 740-2167fax: (914) 740-2112
vpalusevic@GENengnews .com
Commercial DirectorBill Levinetel: (914) 740-2267fax: (914) 740-2106blevine@GENengnews .com
GEN Group PublisherSande Giaccone
tel: (914) 740-2211fax: (914) 740-2201
sgiaccone@GENengnews .com
West Coast Sales ManagerSharon Spitztel: (888) ADS-4-GEN(888-237-4436)fax: (914) 740-2106sspitz@GENengnews .com
U.K. and Europe Sales ManagerIan Sladetel: +44 7768 397068fax: +1 509-355-1783islade@GENengnews .com
GEN List Rental Sales ManagerScott Perillotel: (914) 740-2178fax: (914) 740-2112sperillo@GENengnews .com
Online Product ManagerThomas Mathewtel: (914) 740-2190
fax: (914) 740-2106tmathew@GENengnews .com
Advertising Production ManagerWanda Sancheztel: (914) 740-2168fax: (914) 740-2106wsanchez@GENengnews .com
Clinical OMICs Sales ManagerDenis Seger
tel: (760) 518-5222fax: (914) 740-2106
dseger@clinicalomics .com
View the GEN Media Kit onlinewww.GENmediakit.com
Genetic Engineering & Biotechnology News
35 Anniversary!th
Leading The Way in Life Science Technologies