Performance virgin atlantic 2014
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Transcript of Performance virgin atlantic 2014
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Cian McCarthy 13143387
Alex Yourell 13151797
Evan Quinlan 12155837
Performance of Virgin Atlantic in 2014
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Introduction
Founded 31 years ago in 1984.
1 million passengers in first decade.
TV’s for first and business class
30 long haul flights
Carried over 58 million passengers
Employs over 9000 people
Performance of Virgin Atlantic 2014
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Business ModelA business model merrily describes the way in which a company plans on making money.
Long Haul service Domestic services
South Africa Mexico United States
Aberdeen Manchester London
The people who make up Virgin Atlantic make Virgin Atlantic
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Financial Performance
2012 Two Year Recovery Plan
The following are Virgin Atlantic’s financial results for 2014: Improved airline load factor to 81.6%
Airline unit revenue (revenue per available seat kilometre) increased by 7.7%
6,197,888 total passengers flown by the airline
Another record year for on time performance, beating targets on all measures, with overall on time performance of 87% (up 6% points)
Continued strong cash position with a year-end balance of £320m
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Employment of staff
Virgin Atlantic is an airline company that ensures its staff members have fun, work hard and enjoy life.
Flight attendant jobseeker’s are advised to have skills including: Customer service skills Organisation skills Flexible & adaptable skills People skills
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Industrial Relations ‘Loyal employees in any company create loyal customers, who
in turn create happy shareholders’ – Richard Branson
June 2008 pilots threatened industrial action unless demands met
2014 no reports of similar tension
June 2014 closure of ‘Little Red’ – 100 cabin crew
31 years without any industrial action
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Route development & closure
Route Development Many new & proposed routes
Additional daily & summer seasonal daily on pre-existing routes
London Heathrow to Detroit
New connections across north and central USA – Delta.
Route Closure After 18 months closure of Little
Red domestic flights
Began march 2013 – load factor only 42%
Sydney – Hong Kong route
Closure due to “increasing costs and a weakening Australian dollar” – Craig Kreeger
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Conclusion
2014 good year
Increased Turnover
No major hiccups or issues across the board
QUESTIONS?