PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some...

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PERFORMANCE IN Mar 2012 - CSG

Transcript of PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some...

Page 1: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

PERFORMANCE IN Mar 2012

- CSG

Page 2: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

Canon

•Canon toner will increase price about 10% in Apr

•Ink some models shortage such as PG810XL, CL811XL

Epson

•Epson could not ship goods from Singapore (ink 5M, Ribbon 2.5 M)

•B2S,LOTUS,OD,PWB  could not close target about 0.7 M

•Sell thru drop in Mar due to almost dealers close target in Feb (Epson has incentive trip)

Page 3: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

Fullmark

• Competitors – Comax, Compute had promotion discount in Modern Trade Channel 20-30%

• Low price of no brand ribbon such as white box

• Lost project from Leeka Project ไทยประกันชี�วิ�ต

Fuji Xerox

• Dealers had stock up due to close Q4 and Y2011

• Won Project กัระทรวิงต�างประเทศ, Project กัรมท��ดิ�น

• Expand channel in Modern Trade

Page 4: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

Samsung

•Shortage products

•Price war and offer credit line at 60 days of SVOA

Brother

•P-Touch Shortage

HP

•Price War •Not interesting Promotion Ink ( buy ink get premium )

Page 5: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

In Mar 12, Sales out 231 MB YOY 8% growth

179 m179 m

231 m231 m

215 m215 m

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CSG sales 231MB and GP 12.8MB in Mar 12 to achieve target at

100% and 83.4% respectively

Target in Mar 12 Sell Thru Hit Target GP Actual GP Target % Actual % GP HitBROTHER 14,420,300 17,055,109 118.3% 854,819 990,000 6% 6% 115.8%CANON 49,506,400 36,850,083 74.4% 2,844,438 3,050,000 6% 8% 107.2%EPSON 20,902,400 16,847,065 80.6% 1,560,009 980,000 7% 6% 62.8%FULLM 3,382,400 2,581,063 76.3% 598,122 270,000 18% 10% 45.1%FJX 10,439,800 11,064,623 106.0% 782,985 1,020,000 8% 9% 130.3%HP 115,216,500 138,156,179 119.9% 7,726,485 5,500,000 7% 4% 71.2%SAMSU 17,639,700 9,426,594 53.4% 1,058,382 1,050,000 6% 11% 99.2%TOTAL 231,507,500 231,980,715 100.2% 15,425,239 12,860,000 7% 5.5% 83.4%

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Target Actual% Achieve

Target GP Actual GP % Achieve Target GP % Actual GP %

BL 405,300 447,071 110.3% 28,371 30,000 105.7% 7.00% 6.71%IC 2,853,800 2,582,242 90.5% 128,421 140,000 109.0% 4.50% 5.42%SY 2,610,300 2,692,228 103.1% 313,236 280,000 89.4% 12.00% 10.40%TN 8,550,900 11,333,568 132.5% 384,791 540,000 140.3% 4.50% 4.76%

BROTH 14,420,300 17,055,109 118.3% 854,819 990,000 115.8% 6.07% 5.80%IC 41,400,700 24,393,176 58.9% 2,277,039 1,610,000 70.7% 5.50% 6.60%TN 8,105,700 12,456,907 153.7% 567,399 1,440,000 253.8% 7.00% 11.56%

CANON 49,506,400 36,850,083 74.4% 2,844,438 3,050,000 107.2% 5.75% 8.28%IC 15,211,700 12,348,536 81.2% 1,064,819 450,000 42.3% 7.00% 3.64%RB 3,843,700 2,922,023 76.0% 384,370 450,000 117.1% 10.00% 15.40%TN 1,847,000 1,576,505 85.4% 110,820 80,000 72.2% 6.00% 5.07%

EPSON 20,902,400 16,847,065 80.6% 1,560,009 980,000 62.8% 7.46% 5.82%

FJX 10,439,800 11,064,623 106.0% 782,985 1,020,000 130.3% 7.50% 9.22%FS 330,200 134,725 40.8% 79,248 20,000 25.2% 24.00% 14.85%RB 3,052,200 2,446,338 80.1% 518,874 250,000 48.2% 17.00% 10.22%

FULLM 3,382,400 2,581,063 76.3% 598,122 270,000 45.1% 15.62% 10.46%IC 47,482,500 46,462,671 97.9% 3,323,775 1,860,000 56.0% 7.00% 4.00%TN 67,734,000 91,693,508 135.4% 4,402,710 3,640,000 82.7% 6.50% 3.97%

HP 115,216,500 138,156,179 119.9% 7,726,485 5,500,000 71.2% 6.71% 3.98%

SAMSU 17,639,700 9,426,594 53.4% 1,058,382 1,050,000 99.2% 6.00% 11.14%CSG 231,507,500 231,980,715 100.2% 15,425,239 12,860,000 83.4% 6.66% 5.54%

Sales Revenue Mar-12 GP Mar-12

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Target Actual % Achieve Target GP Actual GP % Achieve Target GP % Actual GP %BL 1,170,000 1,180,005 100.9% 81,900 90,000 109.9% 7.00% 7.63%IC 8,243,300 7,444,719 90.3% 370,949 410,000 110.5% 4.50% 5.51%SY 7,540,400 7,764,697 103.0% 904,848 840,000 92.8% 12.00% 10.82%TN 24,701,800 28,092,148 113.7% 1,111,581 1,270,000 114.3% 4.50% 4.52%

BROTH 41,655,500 44,481,569 106.8% 2,469,278 2,610,000 105.7% 6.07% 5.87%IC 119,601,800 102,356,993 85.6% 6,578,099 3,520,000 53.5% 5.50% 3.44%TN 23,414,300 25,977,069 110.9% 1,639,001 2,060,728 125.7% 7.00% 7.93%

CANON 143,016,100 128,334,062 89.7% 8,217,100 5,580,728 67.9% 5.75% 4.35%IC 43,943,700 41,615,808 94.7% 3,076,059 2,520,000 81.9% 7.00% 6.06%RB 11,103,600 12,461,901 112.2% 1,110,360 2,530,000 227.9% 10.00% 20.30%TN 5,336,200 5,740,039 107.6% 320,172 480,000 149.9% 6.00% 8.36%

EPSON 60,383,500 59,817,749 99.1% 4,506,591 5,530,000 122.7% 7.46% 9.24%

FJX 29,000,000 34,822,535 120.1% 2,175,000 2,703,278 124.3% 7.50% 7.76%FS 840,300 560,315 66.7% 201,672 110,000 54.5% 24.00% 19.63%RB 8,544,300 7,433,761 87.0% 1,452,531 1,000,000 68.8% 17.00% 13.45%

FULLM 9,384,600 7,994,077 85.2% 1,654,203 1,110,000 67.1% 15.62% 13.89%IC 146,358,400 148,406,559 101.4% 10,245,088 6,480,000 63.2% 7.00% 4.37%TN 203,210,000 253,568,797 124.8% 13,208,650 11,970,000 90.6% 6.50% 4.72%

HP 349,568,400 401,975,356 115.0% 23,453,738 18,450,000 78.7% 6.71% 4.59%

SAMSU 47,041,000 31,776,947 67.6% 2,822,460 2,228,424 79.0% 6.00% 7.01%CSG 680,049,100 709,202,294 104.3% 45,298,370 38,212,430 84.4% 6.66% 5.39%

GP Q1-12Sales Revenue Q1-12

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Sales contribution by CS Code : Q1 2010 VS 2011Sales contribution by CS Code : Q1 2010 VS 2011

Q1 - 11 Q1 -12 % Growth Q1 - 11 Q1 -12 % GrowthBL 958,844 1,180,005 23.1% 60,000 90,000 50.0%IC 6,469,100 7,444,719 15.1% 310,000 410,000 32.3%SY 5,734,335 7,764,697 35.4% 630,000 840,000 33.3%TN 19,463,442 28,092,148 44.3% 930,000 1,270,000 36.6%

BROTH 32,625,721 44,481,569 36.3% 1,930,000 2,610,000 35.2%IC 99,816,278 102,356,993 2.5% 7,210,000 3,520,000 -51.2%TN 21,307,084 25,977,069 21.9% 1,910,000 2,060,728 7.9%

CANON 121,123,362 128,334,062 6.0% 9,120,000 5,580,728 -38.8%IC 37,880,973 41,615,808 9.9% 4,200,000 2,520,000 -40.0%RB 9,758,957 12,461,901 27.7% 760,000 2,530,000 232.9%TN 3,910,447 5,740,039 46.8% 280,000 480,000 71.4%

EPSON 51,550,376 59,817,749 16.0% 5,240,000 5,530,000 5.5%

FJX 27,218,515 34,822,535 27.9% 2,220,000 2,703,278 21.8%FS 733,207 560,315 -23.6% 210,000 110,000 -47.6%RB 7,972,943 7,433,761 -6.8% 760,000 1,000,000 31.6%

FULLM 8,706,150 7,994,077 -8.2% 970,000 1,110,000 14.4%IC 160,840,081 148,406,559 -7.7% 14,310,000 6,480,000 -54.7%TN 172,103,755 253,568,797 47.3% 15,800,000 11,970,000 -24.2%

HP 332,943,836 401,975,356 20.7% 30,110,000 18,450,000 -38.7%

SAMSU 44,479,229 31,776,947 -28.6% 2,470,000 2,228,424 -9.8%CSG 618,647,189 709,202,294 14.6% 52,060,000 38,212,430 -26.6%

Sales Revenue GP AMT

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In Mar 12, CSG contributed 78:22 in BKK and UPC with 26% and -28% growth respectively.

Mar-11 Mar-12 % Growth Q1-11 Q1-12 % GrowthCNEXSHOP 171,764 70,201 -59% 904,932 267,048 -70%CONSBL 91,761,195 117,925,921 28.5% 265,244,223 357,676,689 34.8%COMME 7,103,558 9,012,185 26.9% 25,603,461 26,894,084 5.0%MTRADE 42,247,118 51,760,064 22.5% 117,014,294 141,461,899 20.9%RETAIL 896,762 945,578 5.4% 2,464,293 2,890,425 17.3%BKK 142,180,396 179,713,949 26.4% 416,966,344 535,211,664 28.4%CENTRAL 19,168,368 14,479,795 -24.5% 57,487,385 49,446,075 -14.0%NORTH 13,115,551 9,410,669 -28.2% 37,709,811 31,823,629 -15.6%NORTHEAST 16,712,949 12,808,656 -23.4% 47,486,333 44,989,034 -5.3%SOUTH 21,277,991 14,126,245 -33.6% 58,605,630 48,412,351 -17.4%UPC 70,274,859 50,825,364 -27.7% 201,289,159 174,671,090 -13.2%TOTAL 212,455,255 230,539,313 8.5% 618,255,503 709,882,754 14.8%

Sales Revenue by Department

Page 11: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12

BROTHER 702 675 748 653 672 803 713 782 820 625 553 659 772 764 720

CANON 1082 1009 1088 862 984 1075 997 1030 1036 785 740 827 904 831 722

EPSON 910 784 893 709 806 900 830 874 867 693 651 700 780 785 760

FJX 542 518 509 430 500 592 506 604 587 360 373 441 473 467 471

FULLM 356 329 356 294 324 340 313 331 320 260 272 270 296 298 299

HP 1645 1560 1659 1474 1588 1618 1533 1619 1571 1364 1318 1369 1471 1405 1397

SAMSUNG 606 655 734 554 723 744 690 725 709 496 492 397 560 603 544

Customer Base by Brand

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ASP Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12FS 288 314 312 370 473 464 501 350 441 524 487 448 487 486 612 IC 459 469 441 436 472 464 444 442 436 428 432 411 422 428 434 RB 162 135 142 156 148 160 153 154 150 153 169 144 151 186 168 SY 445 445 458 434 441 463 447 446 433 455 453 464 463 440 450 TN 2,162 2,135 2,177 2,031 2,121 2,102 2,105 2,090 2,085 1,987 2,276 2,015 2,023 2,037 2,063

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RANK CUSTOMERS Mar-11 Mar-12 % Growth1 OD 24,534,765 22,591,084 -7.9%2 บ.พี�.เจน (1999)จก. 5,649,722 17,724,860 213.7%3 โฟนกซ์� บจก. 12,433,538 12,862,050 3.4%4 บ.แกรนด์� มาร�น ซ์� พีพีลาย จก. 1,547,274 10,646,604 588.1%5 บมจ.ไ อที� ซ์ ตี้�� 140,308 9,992,364 7021.7%6 บ.ที�.เอ�น. แม�คเน�ที เซ์� นเตี้อร� จก. 7,444,100 9,859,098 32.4%7 บ.สหธุ�รกจ จก. 859,127 7,070,137 722.9%8 บ.ออฟฟ ศเมที จก.(มหาชน) 1,700,240 6,802,741 300.1%9 บ.พี�ซ์� เมคเกอร� จก. 5,027,500 6,677,963 32.8%

10 ล�ก#า บสสเนส บจก. 3,476,409 5,130,641 47.6%11 บ.เอก-ช�ย ด์�สทีรบวช�%น ซ์ สเทีม จก. 3,384,618 4,932,402 45.7%12 บ.ไ อที� เซ์ เว&น จก. 103,200 4,846,952 4596.7%13 บ.เพีาเวอร�บาย จก. (สาขาคล�งสนค#า) 5,299,501 4,335,739 -18.2%14 บ.บ�ที)เอส จก.(สาขาศ)นย�กระจายสนค#าบางนา) 3,976,998 3,469,649 -12.8%15 บ.บ�ญเจรญมาร�เก�ตี้ตี้�ง จก 2,143,454 2,881,877 34.5%16 The Mall 2,189,620 2,019,158 -7.8%17 บ.ด์สค�ฟเวอร�% ซ์� พีพีลาย จก. 2,644,093 1,854,326 -29.9%18 บมจ.สยามแม�คโคร 1,554,263 1,713,724 10.3%19 บ.สยามนครนทีร� จก. 1,162,187 1,523,032 31.0%20 บ.บ�.ที�.เอส.ไ อที� ด์อทีคอม จก. 129,112 1,471,500 1039.7%

TOP 20 CUSTOEMRS 85,400,028 138,405,900 62.1%TOTAL 214,790,810 232,194,146 8.1%Contribution top 20 customers 39.8% 59.6%

Page 14: PERFORMANCE IN Mar 2012 - CSG. Canon Canon toner will increase price about 10% in Apr Ink some models shortage such as PG810XL, CL811XL Epson Epson could.

THANK YOU