PERFORMANCE, HEALTH, AND HEADWINDS

DONALD O’GRADY, VP TECHNOLOGYHEATHER RICHER, VP REVENUE + DISTRIBUTION

KIMPTON BY THE NUMBERS1981

Founded

15+Projects in Development

75+Open

Restaurants

65+Open Hotels

“EVOLUTION IS THE FUN PART”-BILL KIMPTON

HOW DOES KIMPTON EMBRACE CHANGE?

DATA IS THE KEY TO BRINGING CLARITY TO CHAOS

“The goal of forecasting is not to predict the future but to tell you what you need to

know to take meaningful action in the present.”

-Paul Saffo

RISKS LARGER THAN THEY MAY APPEAR

• Tax cuts• More infrastructure

spending• Less regulation

• Massive uncertainty• Trade protectionism• Spending cuts• Anti-immigration

MARKETS VIEW THE GLASSAS HALF FULL

INDUSTRY HEADWINDS

3rd Party Landscape Disrupters + The Sharing Economy

Additional Supply

IT’S A COMPLEX LANDSCAPE, SO WHAT DO WE DO?

BackOffice

PMS

Sales&CateringETL

BIWeb

Loyalty(Guru)

ChannelMixAnalysis

MobileCheckIn

HRIS

CRS

PMSBI

GiftCardMerchantBank EDW

BusinessApplicationUsers

TableauUsers

FinancialReporting

SalesSSRS

CRM

SyndicatedData

DATA-LED CLARITY

BUSINESS EVOLVES AND DATA VIEWS MUST EVOLVE

PERFORMANCE MANAGEMENTCreating more advanced data perspective—simplifying the madness

Restaurant•3rd Party•POS / BI•Syndicated Data

Sales + Catering•S+C System•3rd Party•Corporate Travel Platform•Competitive Set Data

Distribution + Voice•CRS•Call Center•Booking Engine Enhancements•Guest Service Systems

Digital•Web Tracking •Campaign Tracking•Customer Chat / Messaging

Social•Social Listening Software•Social Rewarding •Social Media Channels

PERFORMANCE MANAGEMENTCreating more advanced data perspective – simplifying the madness

Email Marketing•Campaign Tracking•Engagement Tracking

Revenue Strategy•Comp Set Reports•RMS•3rd Party•Parity / Ranking

Customer + Member Intelligence•Loyalty Metrics•Customer Reviews•Customer Surveys

PR/Communications•Share of Voice

Brand•Brand Awareness

•Customer Acquisition Cost•Financials•PMS

MEASUREMENT FRAMEWORK AND DATA VISUALIZATION

EMBRACE NEW TOOLS

Different disciplines must act as one commercial / marketing group

Defining the problem or the solution takes digging and it’s a team effort

Making data driven decisions leads to greater success. Period.

Ensuring the entire organization has a “data first” mindset

THANKS