Perfecting Your Pitch

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perfecting your pitch

description

Slides from my presentation, Perfecting Your Pitch, about who you need to be and what you need to say when pitching investors.

Transcript of Perfecting Your Pitch

Page 1: Perfecting Your Pitch

perfecting your pitch

Page 2: Perfecting Your Pitch

• intro

• who you need to be

• what you need to say  

contents

Page 3: Perfecting Your Pitch

intro: synopsis

pitching investors isauditioning

for the starring roleof navigating

their financial future

Page 4: Perfecting Your Pitch

intro: assumption

you’ve already got your story straight

Page 5: Perfecting Your Pitch

intro: your story

1.big problem2.big addressable market

3.great solution4.perfect team

Page 6: Perfecting Your Pitch

intro: why pitch?

it’s the people, stupid

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who you need to be

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who you need to be

[picture of superhero]

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who you need to be

look sharp

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who you need to be

no one can be moreexcited about your company than you

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who you need to be

no one can be moreinformed about your company than you

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who you need to be

know the investor

do the research

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who you need to be

bob & weave

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who you need to be

T-shaped:broad perspective

nano expertise

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who you need to be

π-shaped: broad perspectivenano expertise X 2

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who you need to be

demonstrate the skill,hunger, and force of will to drive headlong into the

undiscovered country

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who you need to be

know the difference between back stage

and on stage

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who you need to be

they’re rooting for you

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what you need to say

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Where do we come from? What are we? Where are we going?

D'où venons nous? Que sommes-nous? Où allons-nous?

Paul Gauguin, 1897

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what you need to say

it’s the money, stupid

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what you need to say

tell a good, clear, repeatable, exciting,

entertaining story

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what you need to say

1.big problem2.big addressable market

3.great solution4.perfect team

5.ROI

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what you need to say

start strongstate what you do in 1

sentence

deploy a captivating hook

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what you need to say

don’t be mysterious

don’t be suspenseful

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what you need to say

be direct

be authoritative

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what you need to say

be truthful

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what you need to say

focus

•< 20 slides•one take-away per slide•mind the time•your target market is not

everyone

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what you need to say

How do you get to Carnegie Hall?

Practice, man…practice.

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what you need to say

showing is better than telling

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what you need to say

of thine own assumptions

be aware

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what you need to say

why are you a companyand not just a feature?

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what you need to say

who’s going toBUY YOU?

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what you need to say

don’t forget to ask for money

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what you need to say

don’t forget to ask for money

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final thought

try to pitch on Thursday morning

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Thank [email protected]

813-273-5042http://brentbritton.com

[email protected] 813-273-5042

http://brentbritton.com