1.AIRLINESSubmitted ByAbhishek Sharma (12PGP057) Ankita Kothari (12PGP062) Deboleena Panja (12PGP069) Mahesh Nath Sahu (12PGP080) Monika Thalla (12PGP101) 1/15/2014Indian Institute of Management Raipur1

2. Factors Under Consideration Price Service Timings (Availability) Catering (Free On-Board Meals) Cabin Crew Hospitality Seats Comfort Promotional Offers Brand Connectivity 1/15/2014Indian Institute of Management Raipur2 3. Sample Response - Factors Price Service Timings (Availability) Catering (Free On-Board Meals) Cabin Crew Hospitality Seats Comfort Promotional Offers Brand Connectivity1/15/2014Indian Institute of Management Raipur43 17 36 11 12 4 2 6 10 12 3 4. Brands Under Consideration Air India Indigo Airlines Jet Airways Kingfisher Airlines Spice Jet Go Air1/15/2014Indian Institute of Management Raipur4 5. Likerts Scale Too Expensive Expensive Value For Money Low Price Lowest Price PRICE Most Convenient Convenient OK Inconvenient Very Inconvenient TIMINGS1/15/2014Indian Institute of Management Raipur5 6. Likerts Scale - Brands PRICE TIMINGS1/15/2014Indian Institute of Management Raipur6 7. PERCEPTUAL MAP1/15/2014Indian Institute of Management Raipur7 8. THANK YOU ! 1/15/2014Indian Institute of Management Raipur8