Perceptions of Marketing Permission
-
Upload
elie-ashery -
Category
Business
-
view
124 -
download
2
description
Transcript of Perceptions of Marketing Permission
![Page 1: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/1.jpg)
![Page 2: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/2.jpg)
Why Permission?
![Page 3: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/3.jpg)
Consumers Fighting Back!
![Page 4: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/4.jpg)
Digital Privacy Data Security
Best Practices Act (H.R.661) SAFE Data Act. (H.R.2577)
Do Not Track Me Online Act (H.R.654) Data Security & Breach Act (S.1207)
Commercial Privacy BOR (S.799) Data Accountability & Trust Act (H.R.1707 & 1841)
Consumer Privacy Protection (H.R.1528) Personal Data Privacy & Security (S.1151)
Do Not Track Kids Act (H.R.1895) Data Security Act (S.1434)
Do-Not-Track Online Act (S.913) Personal Data Protection & Breach Accountability Act. (S.1535)
Geolocational Privacy and Surveillance Act (H.R.2168/S.1212) Data Security Act (S.1434)
Location Privacy Protection Act (S.1223) Data Security and Breach Notification Act (S.3333)
Social net Online Protection (H.R.5050)
Electronic Communications Privacy Act Amendments Act (S.1011)
Pending Legislation
![Page 5: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/5.jpg)
Why the Difference?
Marketers Consumers
VS.
Survey: Perceptions of Marketing Permission
![Page 6: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/6.jpg)
Marketers Consumers
VS.
70% Require Permission
58% Purchase Lists
Why the Difference?
![Page 7: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/7.jpg)
Marketers Consumers
VS.
Why the Difference?
63% Require Permission
55% Purchase Lists
![Page 8: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/8.jpg)
Marketers Consumers
VS.
Why the Difference?
72% Don’t Want to Share
51% Purchase 3rd Party Data
![Page 9: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/9.jpg)
Marketers Consumers
VS.
Why the Difference?
85% Don’t Want to Be
Tracked
41% Tracking OK
19%No Answer
![Page 10: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/10.jpg)
Marketers Consumers
VS.
Why the Difference?
59% Require Permission
61% Permission is
Needed
RegulatedPermission
![Page 11: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/11.jpg)
Marketers
Consumers
![Page 12: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/12.jpg)
Innocent Questions
How do you get permission in the first place?
Why change if non-permission works?
![Page 13: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/13.jpg)
![Page 14: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/14.jpg)
Typical Process
• Expensive• Inefficient• Time Consuming
![Page 15: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/15.jpg)
Typical Process
• Inefficient• Time Consuming
Your Website
iTunes, Google Play
![Page 16: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/16.jpg)
The Solution
Piggyback4 Rules
• Be where consumers are already making decisions
• Partner with contextually relevant brands
• Be transparent with your opt-in process
• Immediately follow up
![Page 17: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/17.jpg)
The Solution
Classic Ecommerce Piggyback
![Page 18: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/18.jpg)
Web Solution
Piggyback “Co-Registration” – Listing Building & Leads
![Page 19: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/19.jpg)
Mobile Solution
![Page 20: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/20.jpg)
Email Solution
![Page 21: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/21.jpg)
Social Solution
Piggyback “Co-Liking, Co-Following” – Build Social Media Following
![Page 22: Perceptions of Marketing Permission](https://reader035.fdocuments.us/reader035/viewer/2022062511/54c43d9f4a79594b1c8b462a/html5/thumbnails/22.jpg)
The Golden Rule
The ethic of reciprocity
“One should treat others as one would like others to treat oneself”
Ancient Babylon
Ancient China
Ancient Egypt
Ancient Greece
Ancient Judea
Ancient India
Ancient Tamizhagam
Bahá'í Faith
Buddhism
ChristianityConfucianism
Confucianism
Hinduism
Humanism
Islam
Jainism
Judaism
Sikhism
TaoismHuman Rights
Psychology
Sociology