Perception2
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Transcript of Perception2
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PERCEPTION
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ABSOLUTE THRESHOLD LEVEL
The point at which a person can detect a difference between something and nothing.
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Just noticeable difference [ j.n.d ] or differential threshold level– the minimaldifference that can be detected between two similar stimuli.
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Weber’s Law – the greater the initial stimulus the more is the additional intensity needed to perceive the second stimulus as a change.
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Just Noticeable Difference [ j.n.d ]
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Subliminal Perception
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CONCEPTS IN PERCEPTION
•Closure
•Grouping
•Halo Effect
•Figure and Ground Effect
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Price
Brand Image and Style
Quality
Value
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Implausible High
Plausible High
Plausible Price
Plausible Low
Implausible Low
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VALUE OR UTILITY
Accquisitional Utility
Transactional Utility
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Psychological Pricing
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Risks Perceived
Physical Risk
Financial Risk
Social or Psychological Risk
Functional Risk
Time Risk
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Perceptual
Mapping