Sharkey Et Al. - 1998 - A Local Perception Filter for Distributed Virtual
Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual...
Transcript of Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual...
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1 © GfK 2016 | Perception of virtual interactions with people and places
Perception of virtual interactions
with people and places Global GfK survey
February 2016
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2 © GfK 2016 | Perception of virtual interactions with people and places
Global GfK survey:
Perception of virtual interactions with people and places
*To see country results, click on the map (in PPT show). To go back to the
table of content, click on the GfK logo anywhere in the document.
Country results
Methodology
Global results
1
2
3
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3 © GfK 2016 | Perception of virtual interactions with people and places
Methodology
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4 © GfK 2016 | Perception of virtual interactions with people and places
Countries covered, methodology and sample size
GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Argentina (online/n=1011)
Australia (online/n=1000)
Belgium (online/n=1012)
Brazil (online/n=1512)
Canada (online/n=1012)
China (online/n=1501)
Czech Republic (online/n=1003)
France (online/n=1517)
Germany (online/n=1511)
Hong Kong (online/n=1003)
Italy (online/n=1521)
Japan (online/n=1533)
Mexico (online/n=1029)
Netherlands (online/n=1001)
Poland (online/n=1005)
Russia (online/n=1514)
South Korea (online/n=1000)
Spain (online/n=1534)
Sweden (online/n=1000)
Turkey (online/n=831)
UK (online/n=1501)
USA (online/n=1536)
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5 © GfK 2016 | Perception of virtual interactions with people and places
Question
Please indicate how strongly you personally agree or disagree with the following statement,
using this scale where "1" means "disagree strongly" and "7" means "agree strongly.”
“Virtual interactions with people and places can be as good as
being there in person”
Data used in this presentation represents top 2 boxes (agreement) and
bottom 2 boxes (disagreement)
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6 © GfK 2016 | Perception of virtual interactions with people and places
Global results
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7 © GfK 2016 | Perception of virtual interactions with people and places
Internationally, 23 percent of online consumers say virtual interactions can be
as good as being there in person
Agreement peaks with those aged 20-29 and 30-39
Unsurprisingly, agreement falls off rapidly amongst older generations
Brazil and Turkey top the list for online consumers who believe virtual interactions
can be as good as being there in person, followed by Mexico, China and Russia
The country with the highest disagreement is Germany, followed by Sweden,
Czech Republic, Belgium, Netherlands and UK
Highlights
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
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8 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Virtual interactions with people and places can be as good as being
there in person – Average across all 22 countries
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9 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Average per gender across all 22 countries
22% 23%
14% 15%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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10 © GfK 2016 | Perception of virtual interactions with people and places
22%
28% 27%
21%
15%
11% 13%
10% 12%
16%
20%
27%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Virtual interactions with people and places can be as good as being
there in person – Average per age-group across all 22 countries
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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11 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Country comparison ranked by highest agreement
0%
5%
10%
15%
20%
25%
30%
35%
40%
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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12 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Country comparison ranked by highest disagreement
0%
5%
10%
15%
20%
25%
30%
35%
40%
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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13 © GfK 2016 | Perception of virtual interactions with people and places
Virtual interactions with people and places can be as good as being
there in person – Country comparison
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
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14 © GfK 2016 | Perception of virtual interactions with people and places
Country results – Europe
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15 © GfK 2016 | Perception of virtual interactions with people and places
Belgium
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16 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Belgium: Virtual interactions with people and places can be as good
as being there in person
12% 26% of Internet users in Belgium
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Belgium
disagree that virtual interactions
with people and places can be as
good as being there in person.
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17 © GfK 2016 | Perception of virtual interactions with people and places
Belgium: Virtual interactions with people and places can be as good
as being there in person – Average per gender
10% 14%
27% 25%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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18 © GfK 2016 | Perception of virtual interactions with people and places
19% 15%
12% 11% 10% 8%
20% 18% 17%
25%
34% 36%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Belgium: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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19 © GfK 2016 | Perception of virtual interactions with people and places
Czech Republic
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20 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Czech Republic: Virtual interactions with people and places can be
as good as being there in person
11% 26% of Internet users in the Czech Republic
agree that virtual interactions with
people and places can be as good as
being there in person.
of Internet users in the Czech Republic
disagree that virtual interactions with
people and places can be as good as
being there in person.
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21 © GfK 2016 | Perception of virtual interactions with people and places
Czech Republic: Virtual interactions with people and places can be
as good as being there in person – Average per gender
11% 12%
25% 27%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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22 © GfK 2016 | Perception of virtual interactions with people and places
18%
9% 10% 13%
10% 11%
24% 22%
28%
33%
24% 22%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Czech Republic: Virtual interactions with people and places can be
as good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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23 © GfK 2016 | Perception of virtual interactions with people and places
France
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24 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
France: Virtual interactions with people and places can be as good
as being there in person
14% 17% of Internet users in France
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in France
disagree that virtual interactions
with people and places can be as
good as being there in person.
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25 © GfK 2016 | Perception of virtual interactions with people and places
France: Virtual interactions with people and places can be as good
as being there in person – Average per gender
14% 15% 16%
19%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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26 © GfK 2016 | Perception of virtual interactions with people and places
14%
18% 15%
19%
8% 10%
20%
15% 15% 12%
26%
19%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
France: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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27 © GfK 2016 | Perception of virtual interactions with people and places
Germany
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28 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Germany: Virtual interactions with people and places can be as
good as being there in person
13% 32% of Internet users in Germany
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Germany
disagree that virtual interactions
with people and places can be as
good as being there in person.
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29 © GfK 2016 | Perception of virtual interactions with people and places
Germany: Virtual interactions with people and places can be as
good as being there in person – Average per gender
12% 14%
28%
35%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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30 © GfK 2016 | Perception of virtual interactions with people and places
15% 15% 17% 14%
8% 10%
26% 22%
25% 29%
40% 41%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Germany: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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31 © GfK 2016 | Perception of virtual interactions with people and places
Italy
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32 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Italy: Virtual interactions with people and places can be as good as
being there in person
20% 19% of Internet users in Italy
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Italy
disagree that virtual interactions
with people and places can be as
good as being there in person.
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33 © GfK 2016 | Perception of virtual interactions with people and places
Italy: Virtual interactions with people and places can be as good as
being there in person – Average per gender
16%
25%
18% 21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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34 © GfK 2016 | Perception of virtual interactions with people and places
21% 20%
27%
19%
15% 14%
21% 18%
14%
20%
26%
20%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Italy: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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35 © GfK 2016 | Perception of virtual interactions with people and places
Netherlands
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36 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Netherlands: Virtual interactions with people and places can be as
good as being there in person
11% 23% of Internet users in the Netherlands
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in the Netherlands
disagree that virtual interactions
with people and places can be as
good as being there in person.
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37 © GfK 2016 | Perception of virtual interactions with people and places
Netherlands: Virtual interactions with people and places can be as
good as being there in person – Average per gender
12% 11%
22% 24%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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38 © GfK 2016 | Perception of virtual interactions with people and places
25%
11% 15%
11% 9%
6%
12%
21%
14%
24%
29% 30%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Netherlands: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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39 © GfK 2016 | Perception of virtual interactions with people and places
Poland
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40 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Poland: Virtual interactions with people and places can be as good
as being there in person
17% 21% of Internet users in Poland
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Poland
disagree that virtual interactions
with people and places can be as
good as being there in person.
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41 © GfK 2016 | Perception of virtual interactions with people and places
Poland: Virtual interactions with people and places can be as good
as being there in person – Average per gender
16% 18%
21% 22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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42 © GfK 2016 | Perception of virtual interactions with people and places
21% 20%
14% 16%
14% 15%
24% 22% 21% 20%
24%
19%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Poland: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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43 © GfK 2016 | Perception of virtual interactions with people and places
Russia
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44 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Russia: Virtual interactions with people and places can be as good
as being there in person
24% 21% of Internet users in Russia
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Russia
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 45: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/45.jpg)
45 © GfK 2016 | Perception of virtual interactions with people and places
Russia: Virtual interactions with people and places can be as good
as being there in person – Average per gender
22%
27%
21% 21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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46 © GfK 2016 | Perception of virtual interactions with people and places
22% 23% 25%
23%
27% 28%
18%
22% 24%
19% 19% 19%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Russia: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
![Page 47: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/47.jpg)
47 © GfK 2016 | Perception of virtual interactions with people and places
Spain
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48 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Spain: Virtual interactions with people and places can be as good as
being there in person
20% 21% of Internet users in Spain
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Spain
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 49: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/49.jpg)
49 © GfK 2016 | Perception of virtual interactions with people and places
Spain: Virtual interactions with people and places can be as good as
being there in person – Average per gender
19%
22%
20%
22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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50 © GfK 2016 | Perception of virtual interactions with people and places
23% 21%
23%
19% 19%
15%
20%
16% 18%
24% 21%
28%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Spain: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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51 © GfK 2016 | Perception of virtual interactions with people and places
Sweden
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52 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Sweden: Virtual interactions with people and places can be as good
as being there in person
11% 29% of Internet users in Sweden
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Sweden
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 53: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/53.jpg)
53 © GfK 2016 | Perception of virtual interactions with people and places
Sweden: Virtual interactions with people and places can be as good
as being there in person – Average per gender
10% 11%
30% 28%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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54 © GfK 2016 | Perception of virtual interactions with people and places
26%
16% 12%
8% 6% 5%
13%
20% 23% 25%
38% 41%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Sweden: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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55 © GfK 2016 | Perception of virtual interactions with people and places
Turkey
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56 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Turkey: Virtual interactions with people and places can be as good
as being there in person
34% 15% of Internet users in Turkey
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Turkey
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 57: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/57.jpg)
57 © GfK 2016 | Perception of virtual interactions with people and places
Turkey: Virtual interactions with people and places can be as good
as being there in person – Average per gender
33% 35%
16% 13%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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58 © GfK 2016 | Perception of virtual interactions with people and places
30% 35%
32% 36% 35% 34%
20% 17%
9%
16% 17%
[WERT]
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years*
Turkey: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
*Low base n=9 for age group 60+
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59 © GfK 2016 | Perception of virtual interactions with people and places
United Kingdom
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60 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
UK: Virtual interactions with people and places can be as good as
being there in person
14% 23% of Internet users in UK
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in UK
disagree that virtual interactions
with people and places can be as
good as being there in person.
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61 © GfK 2016 | Perception of virtual interactions with people and places
UK: Virtual interactions with people and places can be as good as
being there in person – Average per gender
13% 15%
24% 22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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62 © GfK 2016 | Perception of virtual interactions with people and places
16%
27%
18%
8% 10%
8%
17% 14% 15%
25% 29%
34%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
UK: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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63 © GfK 2016 | Perception of virtual interactions with people and places
Country results – North America
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64 © GfK 2016 | Perception of virtual interactions with people and places
Canada
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65 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Canada: Virtual interactions with people and places can be as good
as being there in person
13% 23% of Internet users in Canada
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Canada
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 66: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/66.jpg)
66 © GfK 2016 | Perception of virtual interactions with people and places
Canada: Virtual interactions with people and places can be as good
as being there in person – Average per gender
13% 13%
23% 22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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67 © GfK 2016 | Perception of virtual interactions with people and places
16% 16% 20%
13% 11% 6%
21% 19% 17% 20%
24%
34%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Canada: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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68 © GfK 2016 | Perception of virtual interactions with people and places
USA
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69 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
USA: Virtual interactions with people and places can be as good as
being there in person
23% 22% of Internet users in the USA
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in the USA
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 70: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/70.jpg)
70 © GfK 2016 | Perception of virtual interactions with people and places
USA: Virtual interactions with people and places can be as good as
being there in person – Average per gender
24%
21% 21%
22%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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71 © GfK 2016 | Perception of virtual interactions with people and places
13%
33% 34%
24%
12% 12%
29%
14% 15% 19%
25%
32%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
USA: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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72 © GfK 2016 | Perception of virtual interactions with people and places
Country results – Latin America
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73 © GfK 2016 | Perception of virtual interactions with people and places
Argentina
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74 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Argentina: Virtual interactions with people and places can be as
good as being there in person
22% 20% of Internet users in Argentina
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Argentina
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 75: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/75.jpg)
75 © GfK 2016 | Perception of virtual interactions with people and places
Argentina: Virtual interactions with people and places can be as
good as being there in person – Average per gender
21%
22%
19%
21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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76 © GfK 2016 | Perception of virtual interactions with people and places
25%
17%
26% 22%
17%
22% 18% 19% 19% 20%
29%
23%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Argentina: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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77 © GfK 2016 | Perception of virtual interactions with people and places
Brazil
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78 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Brazil: Virtual interactions with people and places can be as good as
being there in person
34% 11% of Internet users in Brazil
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Brazil
disagree that virtual interactions
with people and places can be as
good as being there in person.
![Page 79: Perception of virtual interactions with people and …...© GfK 2016 | Perception of virtual interactions with people and places 7 Internationally, 23 percent of online consumers say](https://reader033.fdocuments.us/reader033/viewer/2022041909/5e661ecda12a1418c5550307/html5/thumbnails/79.jpg)
79 © GfK 2016 | Perception of virtual interactions with people and places
Brazil: Virtual interactions with people and places can be as good as
being there in person – Average per gender
33% 36%
11% 11%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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80 © GfK 2016 | Perception of virtual interactions with people and places
31% 36%
39%
33% 29% 31%
15% 12%
7% 11%
14% 9%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Brazil: Virtual interactions with people and places can be as good as
being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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81 © GfK 2016 | Perception of virtual interactions with people and places
Mexico
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82 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Mexico: Virtual interactions with people and places can be as good
as being there in person
28% 17% of Internet users in Mexico
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Mexico
disagree that virtual interactions
with people and places can be as
good as being there in person.
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83 © GfK 2016 | Perception of virtual interactions with people and places
Mexico: Virtual interactions with people and places can be as good
as being there in person – Average per gender
28% 27%
15% 19%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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84 © GfK 2016 | Perception of virtual interactions with people and places
25%
33% 32%
26% 22%
14% 16%
19%
12% 13%
21%
29%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Mexico: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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85 © GfK 2016 | Perception of virtual interactions with people and places
Country results – Asia-Pacific
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86 © GfK 2016 | Perception of virtual interactions with people and places
Australia
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87 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Australia: Virtual interactions with people and places can be as good
as being there in person
13% 22% of Internet users in Australia
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Australia
disagree that virtual interactions
with people and places can be as
good as being there in person.
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88 © GfK 2016 | Perception of virtual interactions with people and places
Australia: Virtual interactions with people and places can be as good
as being there in person – Average per gender
15%
11%
21% 23%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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89 © GfK 2016 | Perception of virtual interactions with people and places
14%
25%
19%
6% 7% 7%
15% 13%
17%
29% 27%
31%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Australia: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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90 © GfK 2016 | Perception of virtual interactions with people and places
China
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91 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
China: Virtual interactions with people and places can be as good
as being there in person
27% 6% of Internet users in China
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in China
disagree that virtual interactions
with people and places can be as
good as being there in person.
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92 © GfK 2016 | Perception of virtual interactions with people and places
China: Virtual interactions with people and places can be as good
as being there in person – Average per gender
26% 28%
7% 4%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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93 © GfK 2016 | Perception of virtual interactions with people and places
23%
30% 28%
26%
20%
12%
6% 4% 7% 8%
[WERT] 5%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
China: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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94 © GfK 2016 | Perception of virtual interactions with people and places
Hong Kong
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95 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Honk Kong: Virtual interactions with people and places can be as
good as being there in person
14% 11% of Internet users in Hong Kong
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Hong Kong
disagree that virtual interactions
with people and places can be as
good as being there in person.
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96 © GfK 2016 | Perception of virtual interactions with people and places
Hong Kong: Virtual interactions with people and places can be as
good as being there in person – Average per gender
14% 14% 12%
10%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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97 © GfK 2016 | Perception of virtual interactions with people and places
18%
14% 13%
19%
13%
7% 6% 7% 9% 8%
[WERT]
25%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Hong Kong: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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98 © GfK 2016 | Perception of virtual interactions with people and places
Japan
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99 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Japan: Virtual interactions with people and places can be as good
as being there in person
9% 18% of Internet users in Japan
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in Japan
disagree that virtual interactions
with people and places can be as
good as being there in person.
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100 © GfK 2016 | Perception of virtual interactions with people and places
Japan: Virtual interactions with people and places can be as good
as being there in person – Average per gender
10% 8%
16%
21%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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101 © GfK 2016 | Perception of virtual interactions with people and places
18%
14% 11%
9% 8%
3%
12% [WERT]
13%
17%
[WERT] 26%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
Japan: Virtual interactions with people and places can be as good
as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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102 © GfK 2016 | Perception of virtual interactions with people and places
South Korea
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103 © GfK 2016 | Perception of virtual interactions with people and places
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
South Korea: Virtual interactions with people and places can be as
good as being there in person
19% 4% of Internet users in South Korea
agree that virtual interactions
with people and places can be as
good as being there in person.
of Internet users in South Korea
disagree that virtual interactions
with people and places can be as
good as being there in person.
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104 © GfK 2016 | Perception of virtual interactions with people and places
South Korea: Virtual interactions with people and places can be as
good as being there in person – Average per gender
20% 17%
3% 4%
Male Female
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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105 © GfK 2016 | Perception of virtual interactions with people and places
20%
24% 21%
16% 18%
11%
6% 6% 4% 3% [WERT] 6%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
South Korea: Virtual interactions with people and places can be as
good as being there in person – Average per age-group
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – top 2 boxes (agreement) / bottom 2 boxes (disagreement) out of 7-point scale – rounded
Agreement
Top 2 boxes
Disagreement
Bottom 2 boxes
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106 © GfK 2016 | Perception of virtual interactions with people and places
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