perception of builders

8/7/2019 perception of builders

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Presentation on Summer

Training

at

IND-SWIFT GROUP


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Diversification of Ind

Swift into Real Estate

With brand


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Objective of the Study

To know the Marketing Strategy of Builders

To know their Promotion Strategies. To know the USP of Builders.

To know their Marketing budget.

To know their Major Customers.


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4

Industry ProfileTypes of development

Residential

Commercial

Current scenario in real estate.

Future Scenario in real estate.

Real Estate in Tricity

(Panchkula,Mohali and

Zirakpur)

Major players DLF

Omaxe

Parsvnath

Unitech

KRaheja


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Company Profile

Introduction to the company.

Company under diversification front.

New Manufacturing units


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Research Methodology

Research Methodology To solve

research problem systematically

. It may be understood as a science of

studying how research is done scientifically.

The term research methodology comprises of

all research activities .It includes various

types of research.


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Data Collection

The data was collected through questionnaire

Target audience

All the builders in Tricity.

Sample size

A sample view of37builders are considered

appropriate for the purpose of the study Thesebuilders are those who have projects inzirakpur and kharar


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DATA ANALYSIS

&

INTERPREATATION


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Government Approvals

Approval

66%

34%MUNICIPAL

CORPORATION

GMADA/HUDA


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Consumer Compliant

ProjectsCOMPLIANCE

2.16 2.27

2.763.19

4.22

.00

.50

1.00

1.50

2.00

2.50

3.00

3.504.00

4.50

price

locatio

n

faciliti

es area

trans

porta

tion

COMPLIANCE

P r ice : 2 .16

Lo ca t ion : 2 .27

Fa ci l i t ie s : 2.7 6

A rea : 3 .19

Tran sp or ta t ion : 4 .2 2


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Media Used By Builders To

Promote Their Projects

Personal

Reference

Brand name

web

optimization

Property portals

Google search

Print Media

newspaper

magazines

pamphlets

consultants

Local

International


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media

.51

.84

.27

.38

.68 .70

.00

.10

.20

.30

.40

.50

.60

.70

.80

.90

electronic print outdoor web personal consultant

media

Media Used By Builders To

Promote Their Projects


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Marketing budget Criteria

Marketing budget

Market Conditions Festive Occasion Location


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monthly marketing budget

6%16%

22%56%

less than Rs 20,000

20,000-59,000

60,000-99,000

more than 1,00,000

Marketing Budget


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Government Housing

Schemes Affect Local

Builders Sale

GMADAs Airport City

Blockage of customer Ready to move in

Customer waits for the draw Cant wait for draw

YES NO


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Government Housing

Schemes Affect Builder Salescolonies promoted by govt bodies affected sales

89%

11%

no

yes


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Target Audience Of The

Builderstarget auidence

.41

.73

.11

.00

.10

.20

.30

.40

.50

.60

.70

.80

high medium low

target auidence


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Unique Selling Propositionunique selling proposition

.57

.70

.35

.16

.46

.59

.51 .57

.00

.10

.20

.30

.40

.50

.60

.70

.80

timely

cost

bran

d

antith

eft

quality

reputatio

n

locatio

n

afte

rsale

unique selling proposition


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Majority Of Consumersmajority of consumers

.08

.95

.03

.38

.00

.10

.20

.30

.40

.50

.60

.70

.80

.90

1.00

cor end ind end cor inv ind inv

majority of consumers


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Recommendations Builders should also focus on lower income groups and

should work on EWS segment

Builders should provide all the facilities that they have

promised Builders should explain the concept of Super Area and

also tell the hidden cost while doing the booking.

Builders should provide green area and also keep thenorms of government in their mind while developing any

project. Builders should give after sales services to the customer.


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THANKS AND REGARDS TO PRINCIPAL

TOMY

TEA

CH

ER TO MY COLLEAGUE

ANDALSO TO THOSE WHO HELPEDMEIN DOING AND COMPLETING THISTRAINING.

perception of builders

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