Perception Measurement
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Perception Measurement C
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Perception is essential in mass communication and public relations.
Transcript of Perception Measurement
Politician
President Obama intends to make things happen for permanent peace in Afghanistan and Middle East.
DiscussionQ: Is this original photo of President
Obama?A: Yes.Q: What is perception?A: Giving positive or negative
meanings to a stimulus or stimuli (e.g. Obama’s posture) is called perception.
Q: Is perception measurement significant in mass communication?
A: It is also very important in global politics and negotiation.
Q: Is this presentation for students of Public Relations?
A: It is for every scholar.
Key Credits
Sajid Imtiaz, Expert Member CDKN, Member Pakistan Society of Criminology
Visual: The White HouseFeedback: [email protected]