Perception Measurement

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Perception Measurement C

description

Perception is essential in mass communication and public relations.

Transcript of Perception Measurement

Perception MeasurementC

Executive

President Obama intends to get the desired job done from his administration.

Politician

President Obama intends to make things happen for permanent peace in Afghanistan and Middle East.

Economist

President Obama advocates for sustained growth and development of global economy.

DiscussionQ: Is this original photo of President

Obama?A: Yes.Q: What is perception?A: Giving positive or negative

meanings to a stimulus or stimuli (e.g. Obama’s posture) is called perception.

Q: Is perception measurement significant in mass communication?

A: It is also very important in global politics and negotiation.

Q: Is this presentation for students of Public Relations?

A: It is for every scholar.

Key Credits

Sajid Imtiaz, Expert Member CDKN, Member Pakistan Society of Criminology

Visual: The White HouseFeedback: [email protected]