Perception, awareness and behaviour of intellectual property among EU citizens (2013)
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PERCEPTIONS 96% THINK IT IS IMPORTANT THAT INVENTORS CREATORS ARTISTS CAN PROTECT THEIR RIGHTS SAY IT IS NOT ACCEPTABLE TO BUY COUNTERFEIT LUXURY PRODUCTS 84% INNOVATION & IP GO HAND IN HAND 3/4 AGREE THAT OVER AWARENESS BELIEVE BUYING DISCOURAGES INVENTING NEW PRODUCTS AND INTRODUCING THEM TO THE MARKET COMPANIES FROM COUNTERFEIT GOODS 69% BELIEVE THAT COMPANIES THAT CREATE IP CONTRIBUTE SIGNIFICANTLY MORE TO ECONOMIC GROWTH & JOBS 73% ARE NEVER QUITE SURE WHAT IS LEGAL & ILLEGAL UNDER COPYRIGHT LAW IN THE UK BEHAVIOUR 52% 29% 15-24 YRS OLD 55-64 YRS OLD AS SMART PURCHASES SEE COUNTERFEITS ONE TENTH ADMIT TO IP INFRINGEMENT IN THE LAST 12 MONTHS TWICE AS MANY MEN ARE REPORTED TO ILLEGALLY DOWNLOAD 80% PREFER TO DOWNLOAD CONTENT VIA AUTHORISED PLATFORMS ONE THIRD OF YOUNG EUROPEANS FIND ILLEGAL OFFERS MORE ATTRACTIVE AS AN ACT OF SEE 38% © FRKelly European Patent and Trademark Attorneys SOURCES http://bit.ly/OHIM_European_citizens_and_Intellectual_Property-perception-awareness-and-behaviour http://www.consumerfocus.org.uk/files/2010/10/Consumer-Focus-Time-to-change-the-tune.pdf
description
The Office for Harmonization in the Internal Market (OHIM) recently released a report on European Citizens and Intellectual Property: Perception, Awareness and Behaviour. This report aims to assess citizens’ perceptions of IP. It complements a previous report by the Office for Harmonisation in the Internal Market, through the European Observatory on infringements of Intellectual Property and the European Patent Office “Intellectual Property Rights intensive industries: contribution to economic performance and employment in the EU”, which identified that IP-intensive industries contributed 39% of GDP in the EU and 26% of employment, creating over 77 million European jobs. Intellectual property rights are identified as influential for the European Union’s future growth policies, prosperity and innovation capacity. In order for IP rights to be properly respected and acknowledged, the positive aspects of intellectual property rights must be accurately communicated to the EU community. The development of an effective and targeted awareness communication strategy requires the analyses of current perceptions and behaviours towards IP among EU citizens. Let’s take a look at current attitudes towards IP…
Transcript of Perception, awareness and behaviour of intellectual property among EU citizens (2013)
PERCEPTIONS
96%
THINK
IT IS
IMPORTANT THAT
INVENTORS CREATORS ARTISTS
CAN PROTECT THEIR RIGHTS
SAY IT IS
NOT
ACCEPTABLE
TO BUY
COUNTERFEIT
LUXURY
PRODUCTS
84%
INNOVATION & IP GO HAND IN HAND
3/4 AGREE THAT OVER
AWARENESS
BELIEVE BUYING
DISCOURAGES
INVENTING NEW
PRODUCTS AND
INTRODUCING
THEM TO THE
MARKET
COMPANIES FROM
COUNTERFEIT GOODS
69% BELIEVE
THAT
COMPANIES
THAT CREATE
IP CONTRIBUTE
SIGNIFICANTLY
MORE TO ECONOMIC
GROWTH & JOBS
73% ARE NEVER QUITE
SURE WHAT IS
LEGAL &
ILLEGAL UNDER
COPYRIGHT LAW
IN THE UK
BEHAVIOUR
52%
29%
15-24
YRS
OLD
55-64
YRS
OLD
AS SMART
PURCHASES
SEE
COUNTERFEITS
ONE TENTH
ADMIT TO
IP INFRINGEMENT
IN THE LAST
12 MONTHS
TWICE AS
MANY MEN ARE
REPORTED TO
ILLEGALLY
DOWNLOAD
80%
PREFER TO
DOWNLOAD
CONTENT
VIA
AUTHORISED
PLATFORMS
ONE THIRD OF YOUNG EUROPEANS
FIND ILLEGAL OFFERS
MORE ATTRACTIVE
AS AN ACT OF
SEE
38%
© FRKelly European Patent and Trademark Attorneys
SOURCES
http://bit.ly/OHIM_European_citizens_and_Intellectual_Property-perception-awareness-and-behaviour
http://www.consumerfocus.org.uk/files/2010/10/Consumer-Focus-Time-to-change-the-tune.pdf
