PepsiCo Headquarters
Transcript of PepsiCo Headquarters
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PepsiCo Headquarters
PepsiCo World Headquarters is located in Purchase, NewYork, approximately 45 minutes from New York City.
Asias headquarter is in Hong Kong.
Indian headquarter is in Gurgaon, Haryana.
2.4 COMPANY BACKGROUND
PepsiCo India Region: Leadership through Performance with
Purpose
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PepsiCo entered India in 1989 and in a short period of 20 years has grown
into the largest and one of the fastest growing food & beverage business in
the country. PepsiCo Indias growth has been guided by PepsiCos global vi-
sion of Performance with Purpose. This means that while businesses max-
imize shareholder value, they have a responsibility to all the stakeholders in-
cluding the communities in which they operate, the consumers they serve
and the environment whose resources they use.
Large investor: One of the largest US multinational investors in the country
with an investment of over $1 billion, PepsiCo India provides direct and in-
direct employment to over 1,50,000 people across the country. Its beverage
and snack food business is supported by 36 beverage bottling plants, (13
company and 23 franchisee owned) and three food plants. PepsiCo Indias
diverse portfolio includes iconic brands like Pepsi, Lays, Kurkure, Tropi-
cana 100%, Gatorade, Quaker and young but immensely popular and fast
growing brands such as Nimbooz and Aliva.
No.1 food & beverage business in India: PepsiCo India has not only
grown to become the countrys largest food and beverage business but has
also become a powerful and consistent driver of PepsiCos global growth.
Over the last two years, India's beverage and foods businesses have been the
largest volume growth contributors to PepsiCo across the globe. PepsiCo In-
dia has been frequently recognized for its industry-leading human resource
practices, indovations, corporate values, and talent, and was one of the fivetop marketers of the country in 2009.
A third of PepsiCo India's portfolio today comprises healthier products:
PepsiCos portfolio reflects its commitment to nourish consumers with a di-
verse range of fun and healthy products, making the healthful choice an easi-
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er choice. As PepsiCo grows, the portfolio transformation will continue with
a systematic plan to reduce added sugar, sodium and saturated fats in its
products. Today, the portfolio includes several healthier treats like Quaker
Oats, Tropicana juices, rehydrator Gatorade, Pepsi Max and Cheetos
Whoosh. PepsiCo was the first in India to introduce the use of healthier oils
for its snacks -- Lays Potato chips, Kurkure and Cheetos.
Model partnership with over 22,000 farmers: PepsiCo has pioneered and
established a model of partnership with farmers and now works with over
22,000 happy farmers across ten states. More than 45% of these are small
and marginal farmers with a land holding of one acre or less. PepsiCo In-
dias farming program has improved their livelihoods and incomes by pro-
viding assured buy back of their produce at pre-agreed prices thus insulating
them from open market price fluctuations. PepsiCo provides 360 degree sup-
port to the farmer through quality seeds, extension services, disease control
packages, and bank loans, weather insurance and latest technological prac-
tices.
Global leader in water conservation: In 2009, PepsiCo India achieved a
significant milestone, by becoming the first business in the PepsiCo sys-
tem to achieve Positive Water Balance (PWB). This means that it re-
plenishes more water than it consumes in its manufacturing operations. This
has been validated by Deloitte Consulting. PepsiCo is leading a pioneering
initiative to replace transplanting of paddy with direct seeding technology
which has helped reduce water consumption in paddy cultivation by over
30% and has also cut down GHG emissions by 75%. In 2010, PepsiCo India
saved 10.1 billion litres of water through various initiatives. For water relat-
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ed environment initiatives, PepsiCo India has received numerous awards
such as CII National award for water management, Water Digest award for
water practices and Golden Peacock award for water conservation among
others.
Care for the environment: Following its success in water conservation, the
company is now focused on reducing its carbon footprint. Nearly 30% of its
energy is today generated from renewable sources such as rice husk boilers
and wind turbines. Initiatives such as agriculture waste boilers in our plants,
installation of wind turbines, reduction of use of chemicals, reduction in
weight of packaging and film used in product packaging, reduction in weight
of metal crowns/polypropylene caps for plastic bottles, conversion of potato
waste into bio gas help reduce load on the environment. PepsiCo India also
partners NGOs and local administrations in three states of India to recycle
household solid waste in an endeavor to keep cities clean. Its award-winning
"waste to wealth" recycling program reaches 450,000 families.
Exemplary employment practices: PepsiCo India believes in providing
employment and growth opportunities to local talent. Its College of Leader-
ship, ensures early identification of talent, and employees focused develop-
ment through critical experiences. PepsiCo strongly believes in Winning
with Diversity and Inclusion. PepsiCo has been offering employment to
women employees at the same employment terms and equal growth opportu-
nities as men. Today women comprise more than 25% of the companys
leadership team in India. PepsiCo India currently employs over 100 differ-
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ently-abled people and has won the prestigious Hellen Keller award from the
National Centre for Promotion of Employment for Disabled People
(NCPEDP).
2.5 ABOUT THE CEO OF PEPSICO INDIA
ABOUT INDRA NOOYI
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Indra Nooyi is the newly appointed CEO of PepsiCo, ranked no 4 on Forbes
Magazines annual survey of the 100 most powerful women in the world.
She joins the select brand of woman who head fortune 500 companies.
Presently there are only 10 Fortune 500 companies that are run by woman
and Indra nooyi is 11th to break into the top echelons of power. Prior to be-
coming CEO, Indra Nooyi was president, chief Financial officer and a mem-
ber of the Board of Directors of PepsiCo India.
Indra Nooyi spent her childhood in Chennai. She did her B.Sc in Chemistry
from Madras Christian College and subsequently earned a Masters degree
in Finance and Marketing from IIM Calcutta. Indra Nooyi also holds a Mas-ters degree in Public and private Management from the Yale School of
Management.
Before joining PepsiCo in1994, Indra Nooyi was senior vice president of
Strategy and Strategic Marketing for Asea Brown Boveri, and vice president
and director of corporate strategy and planning at Motorola.
2.6 SWOT ANALYSIS (PEPSICO)
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STRENGTHS
Experienced management team.
A competitive product line.
Branding
Diversification
Distribution
WEEKNESSES
Company is so large and could pos
sibly lose focus or have internal
conflicts problems.
Overdependence on wall mart
Overdependence on US market
Low Productivity
Image damage due to product recal
OPPURTUNITIES
Growing markets for specialized
ethinic foods and healthier food
products
Broadening of product base
International expansion
Growing savory snack and bottled
water market in US.
THREATS
The almost pure competition in
pricing for its products.
Decline in carbonated drink sales
Potential negative impact of govern
ment regulation
Intense competition
Potential disruption due to labour
unrest
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2.7 PEPSICO MISSION AND VISION
Our Mission
Our mission is to be the world's premier consumer Products Company
focused on convenient foods and beverages. We seek to produce financial
rewards to investors even as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities in
which we operate. And in everything we do, we strive for honesty, fairness
and integrity.
Our Vision
PepsiCo's responsibility is to continually improve all aspects of the world in
which we operate environmental, social, economic creating a bettertomorrow than today.
Our vision is put into action through programmes and a focus on
environmental stewardship, activities to benefit society and a commitment to
build shareholder value by making PepsiCo a truly sustainable company
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2.8 COMMITMENT AND GUIDING PRIN-CIPLES OF PEPSICO
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OUR COMMITMENT
Sustained Growth is fundamental to motivating and measuring our success.
Our quest for sustained growth stimulates innovation, places a value on
results and helps us understand whether today's actions will contribute to our
future. It is about the growth of people and company performance. It
prioritizes both making a difference and getting things done.
Empowered People means we have the freedom to act and think in ways
that we feel will get the job done, while adhering to processes that ensure
proper governance and being mindful of company needs beyond our own.
Responsibility and Trust form the foundation for healthy growth. We hold
ourselves both personally and corporately accountable for everything we do.
We earn the confidence others place in us as individuals and as a company.
By acting as good stewards of the resources entrusted to us, we strengthen
that trust by delivering on our promises and remaining committed to
succeeding together.
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GUIDING PRINCIPLES
We uphold our commitment with six guiding principles. We must always
strive to:
1. Care for our customers, our consumers and the world we live in.
We are driven by the competitive spirit of the marketplace, but we direct this
spirit toward solutions that benefit both our company and our constituents.
Our success depends on a thorough understanding of our customers,
consumers and communities. To foster this spirit of generosity, we go the
extra mile to show we care.
2. Sell only products we can be proud of.
The true test of our standards is that we are able, without reservation, to
consume and personally endorse the products we sell. Our absolute
endorsement extends to every part of the business, from the purchase of
ingredients to the point where our products reach consumers.
3. Speak with truth and candor.
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We tell the whole story, not just what is convenient to our individual goals.
In addition to being clear, honest and accurate, we take responsibility for
ensuring that our communications are understood.
4. Balance the short term and long term.
In every decision, we weigh both short-term and long-term risks and
benefits. Maintaining this balance helps sustain our growth and ensures that
our ideas and solutions are relevant both now and in the future.
5. Win with diversity and inclusion.
We embrace people with diverse backgrounds, traits and ways of thinking.
Our diversity brings new perspectives into the workplace and encourages
innovation, helps us identify new market opportunities, develop new
products and sustain our commitment to growth through empowered people.
6. Respect others and succeed together.
We depend on people who can work together, whether in structured teams or
through informal collaboration. Mutual success depends on mutual respect,
for both those within and outside the company. While our company is built
on individual excellence, the value we attach to teamwork and mutual
respect turns our goals into accomplishments.
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2.9 PRODUCTS OF PEPSICO AND ITS
SCOPE
Brand Facts
PepsiCo nourishes consumers with a range of products from tasty treats to
healthy eats that deliver enjoyment, nutrition, convenience as well as afford-
ability.
Beverages
PepsiCo Indias expansive portfolio includes iconic refreshment beverages
Pepsi, 7 UP, Nimbooz, Mirinda and Mountain Dew, in addition to low
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calorie options such as Diet Pepsi, hydrating and nutritional beverages such
as Aquafina drinking water, isotonic sports drinks - Gatorade,
Tropicana100% fruit juices, and juice based drinks Tropicana Nectars,
Tropicana Twister and Slice. Local brands Lehar Evervess Soda, Dukes
Lemonade and Mangola add to the diverse range of brands.
Foods
PepsiCos food division, Frito-Lay, is the leader in the branded salty snack
market and all Frito Lay products are free of trans-fat and MSG. It manufac-
tures Lays Potato Chips; Cheetos extruded snacks, Uncle Chips and tradi-
tional snacks under the Kurkure and Lehar brands. The companys high fiber
breakfast cereal, Quaker Oats, and low fat and roasted snack options en-
hance the healthful choices available to consumers. Frito Lays core prod-
ucts, Lays, Kurkure, Uncle Chips and Cheetos are cooked in Rice Bran Oil
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to significantly reduce saturated fats and all of its products contain voluntary
nutritional labeling on their packets.
2.10 NO. OF EMPLOYEES IN PEPSICO
AND ITS TURNOVER
PepsiCo is a world leader in convenient snacks, foods and beverages, with
revenues of more than $43.3 billion and over 2,85,000 employees world-
wide.
2.11 AREA OF BUSINESS
The structure of PepsiCo's global operations has shifted multiple times in itshistory as a result of international expansion, and as of 2010 it is separated
into four main divisions:PepsiCo Americas Foods,PepsiCo Americas
Beverages,PepsiCo Europe, andPepsiCo Asia, Middle East and Africa. As
of 2009, 71 percent of the companys net revenues came fromNorth and
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South America, 16 percent from Europe and 13 percent from Asia, the
Middle East and Africa.
2.12 ORGANISATIONAL HIERARCHY
http://en.wikipedia.org/wiki/South_Americahttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/South_Americahttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Asiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Africa -
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DIRECTOR
PERSONAL
DEPARTMENT
HAED OF
SALES
FINANCEDEPARTMENT
SHIPPINGDEPARTMENT
MARKETINGDEVELOPMENTMANAGER
TERRITORYDEVELOPMENTMANAGER
FINANACEMANAGER
SUPERVISOR
MARKETINGOFFICER
ACCOUNTDEVELOPMENTCORDINATOR
ACCOUNTEXECUTIVE
STAFF MERCHANDISER Sr.CUSTOMEREXECUTIVE
ACCOUNTANAT CUSTOMER EXECUTIVE
SALESMAN
LOADERS