Strength 1 Brand Image 2 Strong Advertising 3 Effective Distribution Channel 4 Diversified SBUS 5 Focused on Food Items 6 Ownership of Botteler 7 Acquistion & Alliances 8 Strong Financial PositionWeaknesses 1 Low productivity 2 Pepsis strategies overtaken by coke in Pakistan. 3 Huge Expenditure on Advertising 4 Mkt Share Less than Coke 5 Increase Revenue in Snakes products than Beverages 6 Loss in Beverages

Opportunities 1 Using brand image diversification. 2 Youth preference for beverages. 3 Invest in Russian & China mkts. 4 Expand business in non cola products. 5 Increasing demand in juice. 6 Social status of middle class. (SO) 1 Strong advertising increases the youth preferences for beverages (s2, o2) 2 Invest in Russia and china mkts was possible because of effective distribution channel.(s3, 03) 3 By taking an advantage of diversification we should have to more diversified in term of brand image (s4, o1) (WO) 1 Using more brand/product diversification in division wise it can minimize the expenditure on adv and will increase the product portfolio.(w3,01) 2 Expand more business & introduce more non cola products and should increase the productivity(w1 04)

Threats 1 Health Issues 2 Competitors 3 Govt Regulation/Policies 4 Change in consumer preference & taste. 5 Declined demand of carbonated drinks. (ST) 1 Brand image is the strongest way to remove or hide health issues (s1 t1) 2 Can compete to their competitors easily by taking advantage of strong financial position, (s3.8, t2) (WT) 1 they should resolve the health issues as compare to less mkt share we should invest in health department and resolve the issue (w4, t1) 2 Should decrease the huge expenditure on advertising & invest on healthy products. (w3, t5)