SWOT matrix of pepsi co.

Strength1. Brand Image 2. Strong Advertising 3. Effective Distribution Channel 4. Disperse Bottelers 5. Strong Financial Position

Weaknesses1. Not making healthy products2. Huge Expenditure on Advertising3. Limited products portfolio

Opportunities1. Using brand image diversification. 2. Large Agro base in Pakistan 3. Expand business in healthy products. 4. Increasing demand in juice.

(SO)1. Use brand Image and strong Advertising to increase the youth preferences for new healthy products (s1&2, o3) 2. Use their effective distribution channel to increase market share of juice. (s1, O4)

(WO)1. Decrease the advertising cost and invest that money in agriculture sector. (w2&3,O1) 2. Introduce healthy products (w1,O3)

Threats1. Health Issues 2. Competitors 3. Govt. Regulation/Policies 4. Change in consumer preference & taste. 5. Declined demand of soft drinks.

(ST)1. Brand image will help to build market share of healthy products (s1,t1) 2. Can compete to their competitors easily by taking advantage of brand image and strong financial position (s1,s5, t2)

(WT)1. Use stevia in soft drinks and use sunflower oil instead of palm oil (w1, t1) 2. Should decrease the huge expenditure on advertising & invest on healthy products. (w2, t5)