Pepsi Rebrands… Unconventionally
description
Transcript of Pepsi Rebrands… Unconventionally
![Page 1: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/1.jpg)
Pepsi Rebrands… Unconventionally
![Page 2: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/2.jpg)
![Page 3: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/3.jpg)
• Pepsi selectively chose 25 of the most influential individuals in the social media
• Each package was set to arrive 20 minutes apart
• Each individual was to receive 3 packages• The first and second package contained 5
cans• The third & final package contained 6
rebranded cans
- The Pepsi Way -
![Page 4: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/4.jpg)
- The Logo - • Supposed to resemble a smile• Positive & negative reactions• Some think it’s a little to similar to this…
![Page 5: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/5.jpg)
- The Strategy -• 60% response rate • Getting the brand name into social media– Word-of-mouth communication
![Page 6: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/6.jpg)
- Mack Collier’s Blog -
1) Don’t send products to social media bloggers
2) Target what is established
3) Invest time over money
![Page 7: Pepsi Rebrands… Unconventionally](https://reader035.fdocuments.us/reader035/viewer/2022062222/568161b9550346895dd18b9b/html5/thumbnails/7.jpg)
An overall success???• Has Pepsi achieved their desired reaction?
• Would you launch a corporate rebranding using the same strategy?• What would you change?
• Do you like the logo and their rebranding strategy?