PEPSI PPT
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Transcript of PEPSI PPT
STUDY OF PEPSI ‘S BEVERAGE INDUSTRY IN INDIA
SUBMITTED TO:- Prof A.N.BHATTACHARYA
1.ANKUR PANDEY
2.V. SATYA DEEPAK
3.DEEPALI SRIVASTAVA
4.AGAM GUPTA
5.MOHIT KAPOOR
CONTENTS
Introduction Current position Pepsi & its
segments STP Marketing mix &
4p’s SWOT analysis Problems Alternate solutions
INTRODUCTION
Pepsi is a carbonated soft drink produced
and manufactured by PepsiCo. The drink was
first made in the 1890s by pharmacist Caleb
Bradham in New Bern, North Carolina. The brand
was trademarked on June 16, 1903. There have
been many Pepsi variants produced over the
years since 1898.
In 1903, Bradham moved the
bottling of Pepsi-Cola from his
drugstore to a rented warehouse. That
year, Bradham sold 7,968 gallons of
syrup. The next year, Pepsi was sold in
six-ounce bottles, and sales increased
to 19,848 gallons. In 1926, Pepsi
received its first logo redesign since the
original design of 1905.
Current PositionPepsiCo is the second largest food and beverage
company in the world. It manufactures markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages PepsiCo seeks to achieve growth and long-term value in its operational activities by creating competitive advantages through new product innovation
In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and Stacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foods in New Zealand. It has expanded its presence in the non carbonated drinks as well as snacks
The company’s volume grew by 5.5% in 2006 compared with 2005 In 2007, the company plans to expand its market share through further acquisition and joint ventures.
In 2009, company has its revenue upto 43.2 Billion US$ and its net income was 8.04 Billion US$.
PEPSI & ITS INDUSTRIES
FOOD SEGMENT Aliva Kurkure Frito lays cheetos
BEVERAGE SEGMENT Pepsi Mirinda 7up Pepsi maxx Aquafina Slice Nimbooz tropicana
BEVERAGE PRODUCTS OF PEPSI CO.
1.PEPSI 3.MIRINDA 5.7UP2.SLICE 4.AQUAFINA MINERAL WATER
SEGMENTATION,TARGETING &POSITIONING
SEGMENTATION,TAGRETING &POSITIONING (contd…)
Basing upon the demographic & psychographic needs
AGE GENDER TASTE & PREFERENCES
Targeting the market of the urban & rural india
Positioning & trying to create an image or identity in the minds of their target market for its product or brand or organization.
THE MARKETING MIX-4 P’S WITH SPECIALREFERENCE TO PEPSI:
4P’s IN DETAIL
Product All the soft drinks & the food
products in the industry
Price The price of the products with
respect to the Indian scenario
Place The urban & rural markets
where the products have to be marketed
Promotion The effective use of ads for
boosting up the sales
SWOT Analysis of PepsiCo.
Strengths Company Image
Quality Conscious
Good Relation with Franchise
Market Share
Large No. of diversity businesses
Sponsorships
Weaknesses Decline in taste
Political Franchises
Short term Approach
Weak Distribution
Low Consumer Knowledge
Lack of Soft Drink
Financial Downfall
13,591 13,796 13,219
5,000
7,000
9,000
11,000
13,000
15,000
2007 2008 2009
Net Revenue (Comparative)in
Million
US
$
Years
Opportunities Increase Population
Changing Social Trend
Diversification
Distribution of Snack Foods
Threats Imitators
Government Regulation
Non-Carbonated and other Competitor’s Substitutes
Corporation’s Shortage Problem
Threat of Labor Strikes
PROBLEMS
lack of efficiency in distribution network in some product lines. for eg. My can and Aliva.
Lack of emphasis on the brand value in advertisements. For eg. Aliva and kurkure.
Lack of efficiency in product market survey before the launch of products. For eg pepsi blue and kurkure desi beats.
The target market is youth and the taste is not in relation with the taste of target market(pepsi is too sweet)
RECOMMENDATIONS
Promotion of their products through Effecting Marketing and
Advertising strategies.
Improving production efficiencies through optimal
outsourcing of production and integration.
Produce a range of Healthy, i.e. Sugar free or diet
Alternatives of different brands.
The products should bear the brand name in the
advertisements
A better & an efficient survey network is to be established in
order to penetrate the market
THANK YOUTHANK YOU