Pepsi Max - Max Your Gang
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Transcript of Pepsi Max - Max Your Gang
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Pepsi MaxMax your gang
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Translate the Pepsi Max attitude with the product launch of four new can designs into an exciting, captivating and fun activation campaign
Briefing
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Central ideaEvery Pepsi Max can represented a certain ‘gang’ with a unique attitude. Consumers could identify themselves with one of these gangs
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Central ideaHow was the game played?
Become the leader of the winning gang and win a fantastic trip to the 4 corners of the USA
Complete individual- & gang missions, earn points, achieve a better ranking and receive clues about the code of the safe and its whereabouts
Crack the code & open the safe to claim the price
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1 grand price and 4 winner-up prizes
The leader of the winning gang won the grand tour to all 4 gang-
cities and could take 3 other gang members with him
Every person that physically opened his gang-safe won a city trip for 2
persons
Central idea
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ResultsLots of media coverage and a lots of user engagement from the competitors. Happy client and rise in sales. The website tracked 12.000 members and 80.000 unique visitors over 6 weeks