Pepsi marketing Final Ppt
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Transcript of Pepsi marketing Final Ppt
INTRODUCTION
NAME ROLL NO.DHVNI GALA08ANERI HIRANI13POOJA KHANDWALA20ASHNA PATEL30HILONI SHAH42PRATISH SHAH44SHWETA TRIPATHI48ESHA VENGURLEKAR51PRESENTED BY:INTRODUCTION
PepsiCo began in 1965 with the merger of Pepsi-Cola and Frito-Lay. Today, its global food and beverage leader.
INTRODUCTION
Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. PepsiCo is a global portfolio of diversification and beloved brands.
INTRODUCTION
HOW IT CAME TO INDIA
PEPSICO PRODUCTS
PEPSICO PRODUCTS
PEPSICO PRODUCTS
Pepsi Co.s Top 10 Most Sold Products
Product diversityExtensive distributionCorporate Social Responsibility projectsCompetency in mergers and acquisitions22 brands earning more than $1 billion a yearSuccessful marketing and advertising campaignsComplementary product sales Proactive and progressive
STRENGTHS
Overdependence on Walmart
Low pricing
Questionable practices (using tap water but labeling it as mountain spring water)
Too low net profit marginWEAKNESS
Growing beverages and snacks consumption in emerging marketsIncreasing demand for healthy food and beveragesFurther expansion through acquisitionsBottled water consumption growthSavory snacks consumption growthOPPORTUNITIES
THREATS
Changes in consumer tastesWater scarcityDecreasing gross profit marginLegal requirements to disclose negative information on product labelsStrong dollarIncreased competition from Snyders
Marketing Mix of PepsiCo
Marketing Strategies of PepsiCo.AdvertisingTelevision
Marketing Strategies of PepsiCo.2. Sales Promotion
Marketing Strategies of PepsiCo.3. Event Experiences
Marketing Strategies of PepsiCo.4. PR and Publicity
BLENDING WITH THE INDIAN TASTECORPORATE SOCIAL RESPONSIBILITY
PepsiCo ensuring adequate supply while minimizing its impact on the environment and local communities.Recent PepsiCo Governance, Ethics and Compliance Accomplishments
PepsiCo Presented Best Overall Governance, Compliance and Ethics Program Award (Large Cap Category)11/15/2013
THANK YOU