People's Insights Volume1 Issue2 : Pinterest
14
crowdsourcing | storytelling | citizenship People’s Insights: Volume 1, Issue 2 Pinterest
description
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Pinterest. For more, see: http://peopleslab.mslgroup.com.
Transcript of People's Insights Volume1 Issue2 : Pinterest
crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 2
Introducing Pinterest – The Virtual Pinboard
Source: http://pinterest.com/
Pinterest is an image-based social curation network allowing users to
organise and share theme-based image collections on boards aiming to
connect everyone in the world through shared tastes and interests.
Pinterest combines visual social curation with
the interest graph
Source : http://www.bethkanter.org/pinterest/ , http://allthingsmamma.com/2012/01/pinterest-
%E2%80%93-a-great-way-to-organize-your-interests-and-connect-with-others/
It enables users to share their interests & experiences by uploading/
pinning relevant images to personalised 'boards'. Sharing a recipe,
book, CD or painting can reveal a common link between 2 people.
Pinterest allows you to overlook topics that
don't interest
Source : http://www.blueglass.com/blog/everything-you-need-to-know-about-pinterest/,
http://www.arikhanson.com/2011/12/13/whats-behind-the-pinterest-craze-15-super-users-
share-their-thoughts/
Curates content of users' interest through visuals by following 'boards'
rather than following all postings of accounts followed, like on other
networks. Users only see things of interest on their timelines.
Pinterest works for brands that can build
visual interactions
Source: http://www.linchpinseo.com/infographic-pinterest
,,http://mashable.com/2012/01/09/the-top-brands-on-pinterest
Practitioners think Pinterest throws open interesting avenues to market
brands through visual enticement, but some feel that brands might have
jumped on the bandwagon without seeing any relevance for themselves.
Pinterest receives mostly positive reviews
Source : http://crafterminds.com/2012/01/why-pinterest-makes-me-want-to-cry-sometimes/
, http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html
Mixed reviews for Pinterest, the majority of which like it for its simplicity,
aesthetic appeal, addictiveness & networking features while a few think
the platform gets stale beyond a certain point for its limitations.
The Evolution – 2012, possibly the year of
curation?
Source : http://www.bethkanter.org/pinterest/,
http://daredo.tumblr.com/post/15507996296/2012-is-the-year-of-social-curation
2012 predicted as the year of social curation as users would rather
consume content than create it. Part of Pinterest's success can be
attributed to the evolution of social media to push-button content curation.
A threat to other social networks
Source : http://www.5minutesformom.com/48888/mom-bloggers-pick-pinterest-over-google/
Pinterest is seen as a threat to other networks because of its focus on
treating content as king through its push-button mechanism and because
it caters to a new influential diaspora – 25- to 44-year-old women.
The future : The Next big thing?
Source : https://twitter.com/#!/dontheideaguy/status/119965814764994560,
http://peopleslab.mslgroup.com
Slated as the next big thing because of its simplicity to structure push-
button content generation into sets of curated content, carving out a niche
market for itself, paving the way for more niche market social networks.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
