People’s Insights Volume 1, Issue 49: Intel iQ
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Transcript of People’s Insights Volume 1, Issue 49: Intel iQ
People’s Insights: Volume 1, Issue 49
Intel iQ
crowdsourcing | storytelling | citizenship | social data
What is Intel iQ?
Intel uses iQ, its dedicated social curation platform, to curate content
from influencers and employees on how people are using technology in
inspiring ways, and to showcase technology’s impact on society.
iq.intel.com
1) zdnet.com, 2) Full iQ Social Publishing infographic at iq.intel.com
How does it work?
The iQ algorithm sources content based on social popularity. Then, it
crowdsources the most popular content amongst Intel employees, and
publishes links and excerpts from them, along with original content.
We live in a content economy
Brands have invested heavily in communities and need to create
shareable content on a regular basis to stay top of mind. iQ is Intel’s
answer to the challenge of creating a constant stream of quality content.
1) everycompanyisamediacompany.com, 2) brandchannel.com
Targeting a young audience
blogs.wsj.com
Millennials and Gen Y no longer access content on print, TV and radio.
iQ was designed as a touch-optimized web app to be present where the
youth are – on smart phones, laptops and tablets.
Subtle Intel Inside theme continues
Intel is adept at communicating the power of technology through
storytelling, and Intel iQ is another instance where the company focuses
on what the product enables and not the product itself.
http://www.theverge.com/2012/5/17/3025970/intel-iq-site-social-curation
Sharing the brand message
Some thinkers believe the true value of the iQ platform will come from
having an army of consumers who share brand-aligned content and
helped increase the favorability of the Intel brand and its products.
http://mrkieran.com/intel-iq-social-publishing
Brands are becoming social publishers
1) digiday.com, 2) blogs.wsj.com
Bloggers point out that social publishing is becoming common among
tech brands, with IBM (A Smarter Planet), Qualcomm (Spark) and Cisco
(The Network) also curating, creating & commissioning content.
Is social publishing apt for brands?
Bloggers point out that product and media companies have begun to
overlap, and question the impact that branded content platforms will
have on the overall media industry.
http://gigaom.com/2012/02/14/when-is-the-social-curation-bubble-going-to-burst/
Macro trend: Social Curation
In 2012, we have seen social curation take off on the web
with Pinterest reaching 40 million users and new curation platforms
like Pearltrees, Storify, The Fancy and Cowbird gaining visibility.
1) pinterest.com, 2) pearltrees.com
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Citizenship #Kony2012
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