PeopleMatter: Social Recruiting with Craig Fisher Webinar
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Transcript of PeopleMatter: Social Recruiting with Craig Fisher Webinar
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#peoplechat
SocialRecruiting
ULTIMATE GUIDE TO COOL TOOLS AND TECHNIQUES
TO TURN YOUR SOCIAL NETWORKS
INTO AN APPLICANT ENGINE
Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC [email protected] Twitter @Fishdogs 214.394.0909
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#peoplechat
• Applicants sourced via social media are 11% higher quality than referrals
• Walk-in applicants are the lowest-quality
• Over 2/3 don’t think it’s easy to identify high-quality candidates
• Nearly half now use social media
• Only 8% think recruiting applicants is easy
Source: The PeopleMatter Institute’s 2013 ‘How Hourly Workforces Work’ Survey Results http://www.peoplematter.com/infographics/2013-how-hourly-workforces-work-survey-hiring
SOCIAL RECRUITING HELPS INCREASE APPLICANT VOLUME AND QUALITY
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#peoplechat
EVERY PERSON IS A BRAND AMBASSADOR
Facebook Yelp Instagram Pinterest Linkedin Many more
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#peoplechat
RECRUITING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT
Talent attraction should be attractive Don’t be a job spammer Do share great content and tell a good story online
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
#peoplechat
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" Know
" Like
" Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
#peoplechat
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" What is your goal?
" Who is your target audience?
" What message do you need them to hear?
PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL.
THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE
#peoplechat
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#peoplechat
BE A GREAT RESOURCE Professional:
• Career Tips
• Restaurant Management
• Franchise Ownership
• Industry – FOH BOH
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
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#peoplechat
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#peoplechat
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#peoplechat
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#peoplechat
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#peoplechat
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#peoplechat
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SEO – OWN YOUR NAME
The “other” Craig Fisher
#peoplechat
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
#peoplechat
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SEO – USE KEY WORDS • Your name • Locations • Keywords people would use to find you or your company • Skills you recruit for
• Servers • Cashiers • Bartenders • Restaurant Mgrs. • Cust. Service • Hostess • Hosp Mgrs. • Sales Associate
• Company Name • Industry keywords
• Service Industry • Owner/Operator • Hospitality
#peoplechat
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UNCHECK THE BOX
#peoplechat
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CHECK THE BOX
#peoplechat
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USE UPDATES STRATEGICALLY
#peoplechat
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SUMMARY Say what you do
Show you’re better
Be Human
Provide keywords
#peoplechat
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SUMMARY Say what you do
Show you’re better
Be Human
Provide keywords
#peoplechat
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SEO - EXPERIENCE
Job Tags (keywords)
#peoplechat
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LINKEDIN – RESTRICTED?
http://www.linkedin.com/unrestrict
#peoplechat
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#peoplechat
Recruitem is a simple way to build boolean searches for Stackoverflow, Google+ and GitHub
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#peoplechat
Facebook Graph Search The most powerful social search engine, period.
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#peoplechat
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#peoplechat
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#peoplechat
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#peoplechat
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#peoplechat
Simplewash helps you clean up your Facebook profile
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#peoplechat
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#peoplechat
Build your network Manage your lists
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#peoplechat
PeopleMatter’s "Join Our Team“ Facebook app allows PeopleMatter customers to take advantage of their Facebook fanbase to help promote their company and open positions. Job seekers can apply directly to the job and/or location of their choice and their application seamlessly integrates with PeopleMatter’s applicant tracking system.
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#peoplechat
Pipl is the most comprehensive people search on the web. Pipl dives into the deep web to bring you results you won't find in any other search engine then it use a a powerful identity resolution engine to link those seemingly disparate results into a set of meaningful profiles so you can easily find the person you are looking for.
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#peoplechat
About.Me Site Search – you can x-ray many sites on Google to find valuable info and great candidates.
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#peoplechat
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#peoplechat
Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively Interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs
Instagram @fishdogs
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#peoplechat
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#peoplechat
InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office setting, business, employees, or any company related photo into a unique visual job advertisement that is immediately available for sharing on social media channels.
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#peoplechat
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#peoplechat
JobGram - 'Send visually engaging job opportunity straight to the people' PinTheJob - 'Jobgraphics' Vine (Apple app) - 'Create short, beautiful, looping videos.' Most Wanted - Social Recruiting Referral Tool. If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘ Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Falcon (Chrome Add-on) - 'Rich contact details within your browser.' Rapportive - 'Rich contact profiles right inside gmail.' Microsoft Outlook Social Connector - 'With the all-new Outlook Social Connector, you can expand your social networks and stay up to date without leaving Outlook.' Lookup by Talent Bin (Apple app) - 'Quickly and easily look up professional and social information about friends, colleagues, and business contacts with this intuitive people search engine.' Social Mention - Real-time social media search and analysis. HootSuite Assignment (Chrome add-on) - 'Quickly and easily assign Tweets and Facebook messages to team members within your organization by using Assignments (by HootSuite).' Sprout Social - 'Engage, Publish & Analyze' Buffer -'Easily add great articles, pictures and videos to your Buffer, and we automatically share them for you through the day.' WhoWorks.At - 'Discover your connections while you browse the web.' Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'
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#peoplechat
THE COOLEST TOOL IS YOU!
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#peoplechat
THANK YOU! (YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHER STRATEGIST ! SPEAKER ! TRAINER
[email protected] Twitter @Fishdogs 214.394.0909