People Centered Research: Valby Idrætspark’s Communication
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People Centered Research 2016
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Transcript of People Centered Research: Valby Idrætspark’s Communication
People Centered Research 2016
Team Robot DogKate, Daan, Mary
Research Overview
The Spark!
Exploring the current communication model within Valby Idrætspark and how it extends into greater
Copenhagen.
Research Respondents
Lars Elmgreen Athletic non-user
Martin Wøldike Athletic non-user
Signe Jarvard Municipality Head of Culture & Sport
Lene Karsbæk Head of Sport at Valby Idrætspark
Research Approach
Research Findings
Where is our elephant?Opportunity 1
Key Insight #1
Design Challenge #1
Key Insight #2 Key Insight #3
Design Challenge #2
Key Insight #4
Flowchart
Supporting Research Evidence
“Really nice that you can swing by and see elephants on your right…(elephants or any other big animal you would not usually see)”
“I did the color run with my girlfriend there…”
“Central Park is spacious like Valby Idrætspark, but at least Central Park has the skyline”
Key Insight I
When recreation parks have unique attractions or are perceived as a destination they open up the possibility to draw in non-users/one-time-users/visitors/spontaneous visitors to be a part of that community in the short term and overtime.
Key Insight #1
Design Challenge #1
Key Insight #2 Key Insight #3
Design Challenge #2
Key Insight #4
Flowchart
Supporting Research Evidence
“When I go to Amager Strand I know what to expect - a restaurant, a bathroom, ice cream. I’m not so sure about Valby Idrætspark.”
“Valby Idrætspark can be a bit scary. You don’t want to leave your 8-year-old daughter there”
“There’s a difference between Valby Idrætspark and other parks. Other parks have a minimum guarantee.”
Key Insight II
One standard of quality creates an inviting experience for users of recreational facilities. The inconsistent quality expectations of Valby Idrætspark create a sometimes uncomfortable and even fragmented experience.
Key Insight #1
Design Challenge #1
Key Insight #2 Key Insight #3
Design Challenge #2
Key Insight #4
Flowchart
Design Challenge
How might Valby Idrætspark communicate its multiple personalized offerings to individual users and meet people’s personal expectations throughout their experience there?
“Hello, is it me you’re looking for?”
Opportunity 2
Key Insight #1
Design Challenge #1
Key Insight #2 Key Insight #3
Design Challenge #2
Key Insight #4
Flowchart
Supporting Research Evidence
“I don’t think about languages as Japanese or English. To communicate with different kinds of people is speaking different languages.”
1-2 people represent their associations at feedback meetings...
Key Insight III
A lagging and multi-step feedback process creates a barrier to everybody’s desire to be heard, understood
and see change as a result.
Key Insight #1
Design Challenge #1
Key Insight #2 Key Insight #3
Design Challenge #2
Key Insight #4
Flowchart
Supporting Research Evidence
“I had to think about the press, my mayor, the associations and the facilities… Communication was the key to be able to say yes…”
“People at Valby Idrætspark are excited about the greater plans but at the end of the day are more concerned about working lights and nets”
Key Insight IV
Aligning goals between day-to-day facility decisions and long term visioning minimizes friction between users. Communicating vision and giving ownership for decisions can help minimize friction over day-to-day facility decisions.
Key Insight #1
Design Challenge #1
Key Insight #2 Key Insight #3
Design Challenge #2
Key Insight #4
Flowchart
Design Challenge II
How might we create an autonomous troubleshooting loop process without having a facility manager on ground while maintaining ‘human touch’?
Concept Directions
Feedback Drop
Concept 1
Concept Description
What is it? A location-based app that enables users of Valby Idrætspark to drop feedback (as well as information, tips, solutions) as photos, videos, text or sound recordings
Who is it for? Users of Valby Idrætspark, Facility managers, Municipality
Concept Visualization
All
tasks
Footbtall
area I
Tennis hall
Basketball
Very urgent matters
Overdue
Today
Tomorrow
Next Month
Sink in toilet is flooding the toilet @ vandkulturhuset
All balls @ football field 3 are flat
Volleyball net has a hole
Fast swimming pool lanes are occupied by old people
Grass is damaged by Sweden-practice
Lights need to be changed at the volleyball court
no problems
Map View
Municipality Benefits - Up-to-date problem
status - Problem log - Interesting data about
problems (good for insights, patterns & visualisations)
Concept Value & Role
User Value - Specific tips and solutions are location based - Faster reporting and solving of problems
Role Of Municipality - Incentivizing users to be a part of the system - Prioritizing and reacting to the log of problems
Skill-Match AppConcept 2
Concept Description
What is it? A database of user skills that connects people in need with nearby Valby Idrætspark users and volunteers for problem solving.
Who is it for? Frequent users and volunteers at Valby Idrætspark
Concept Visualization
Concept Value & Role
User Value - Empowering users to help each other - Quick troubleshooting - Enjoyment in providing help - Maximizing the “human connection” at Valby Idrætspark
Role Of Municipality - On-boarding users - Database Management
Cork Board
Concept 3
Concept Description
What is it? Laminated cards (designed/shaped according to content) with FAQs and relevant phone numbers that are most common to that area. Nearby, a map system for less urgent matters.
Who is it for? Users of Valby Idrætspark
Concept Visualization
Concept Value & Role
User Value - Solutions in the right location - Low entry barrier for infrequent users - Technology independent
Role Of Municipality - Initial content generation - Updates of content if/when necessary
TAK!
