Penny Power Launching Digital Business Britain Manifesto 10th March 2011
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Transcript of Penny Power Launching Digital Business Britain Manifesto 10th March 2011
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10th March 2011Manifesting
Digital Business Britainwww.ecademy.com/manifesto
Thank you to Bob Barker VP of Corporate marketing and Digital Engagement – Co-Creator of the Manifesto
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Ecademy - ‘learning, networking and business development
Caring for Small Business for 13 years
• 1998 - E-commerce• 2002 - Social Networking• 2007 - Social Media• 2010 - Digital
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Welcome Katherine Hathaway
Deputy Director in the Department for Business, Innovation and Skills
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Our experience and learning over 13 yrs
• The shift online is a migration to a new world• The culture of the online world is different• Destructive communication has lasting damage• Social Capital is a fundamental asset for all• Learning social media is not just a ‘How to’ challenge• Social Media is a ‘social challenge’• The next ‘perfect storm’ is digital
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Why did I write this Manifesto?
• The opportunity within SME’s for increasing their businesses through the online world is huge
• Not enough SME’s are doing it• Not enough SME’s understand
the new ‘social’ landscape• Skills gap is widening – I see it
everywhere
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Bob Barker – co-creator of the Manifesto
• VP of Marketing and Digital Engagement for Alterian plc
• Chaired the Government’s Information Age Partnership working party on UK ICT
• Authored a manifesto in 1999 for Ecommerce
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What is the shift?
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We used to live on farms
We ‘manufactured’ food
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Then we moved to the cities
We ‘manufactured products’
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Now we live on the Internet
We ‘manufacture’ DATA
What Digital Assets and Data are we creating in the UK, what are you creating for your future?
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Going Globalreport by Boston Consulting Group on behalf of Google
• Internet contributed £100bn to the UK economy– 2009 - 7.2% of GDP– 2015? - 10% of GDP?
• Internet exports– exporting £2.80 for every £1 imported
• Offline economy– 90p for every £1 imported
• UK Trade Deficit– Rose to £9.2bn from £8.5bn in December 2010
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“Small businesses that heavily use the internet to do business grow four times faster than those that do not “
Boston Consulting Group Report 2010
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But e-commerce is not social
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This is social (commerce)
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Challenges that we face
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Don’t worry there are always solutions to these challenges
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I have got by so far without Social Media
and Digital Media
I have got by so far without Social Media
and Digital Media
Estimated 10 million people in the UK who have never been online
“Many of these are
small business”
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There is a new type of Capital
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Social Capital
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Encourage ethical behaviour
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Finally a legal precedent!
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Reduce unemployment - NEETSNot in Education, Employment or Training
20% of our unemployed are under 24 – our Generation Y
Reduce the NEETS
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A changing business landscape
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Someone is playing a game of risk – do we all understand what is happening
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“we are a solution provider for all your value added down the
line………….”
Mark Zuckerberg said…
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Playing the game of Risk in your niche
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The shift is happening
Social Landscape – what does this mean?
• From Transactional to Supportive• From Broadcast to Engagement
• From Customer to Follower• From Contact to ‘Friend’
• From Local to Global
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Introducing the Manifesto
• A stake in the ground• A pledge• A belief• A movement• A creation of actions• A Task force, some research and a plan
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The Manifesto 8 Points1. Adopt a Digital Mindset and philosophy2. Improve Britain’s trading future3. Ensure national inclusion4. Provide Digital Skills for all, offering individuals choice and
a future they can control5. Embrace ethical online behaviour6. Value the social capital created by individuals7. Ensure Business leaders, Advisors, mentors and Coaches
understand Digital Business8. Recognise the value of home-based, digitally connected
business in the economy
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Congratulations to our NEW Ecademy Digital Coaches – our Digital Champions
• Mick Say• Demos Flouri• Jude Germain• Diana Marsland• Karen Winterhalter• Jonnie Jensen• Helen Williamson• Loran Northey
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I call on you if..
• You believe in the manifesto• Want to increase the skills of SME’s to enable
them to grow digitally• Reduce unemployment• Believe in ethical interaction• Want to grow your own social capital• Care about UK plc and its economic future
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www.ecademy.com/manifesto
• Become an associate• Display your support• Please leave your thoughts with us on the
postcard