Penguin - analyze and recover
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Transcript of Penguin - analyze and recover
Analyze if you've been
hit by Penguin and
move on.
PER ERIKSSON
April 24th… April 24th…
Penguin is designed to target
spammy links (with anchor text).
Per Eriksson | @PerfektEriksson
Many websites have been hit
by Penguin..
• Per Eriksson | @PerfektEriksson
If you’ve been hit..
You're probably hit by keyword
or page level..
Per Eriksson | @PerfektEriksson
You can find out
By testing to rank an easy keyword on a
page where a keyword dropped.
Per Eriksson | @PerfektEriksson
And if it’s on a Page level?
Move the content to a new page and make
the “punished” page 404.
Per Eriksson | @PerfektEriksson
Can I 301-redirect the
“punished” page to the new?
No, the penalty flows with 301. Via slideshare.net/ianhowells/life-after-penguin
Per Eriksson | @PerfektEriksson
Check your Google Webmaster
Tools mailbox.
Per Eriksson | @PerfektEriksson
Got unnatural inbound links
message?
Then you might have been hit..
Per Eriksson | @PerfektEriksson
This means that Google has lost the trust in your entire site
And a message without warning
icon?
Per Eriksson | @PerfektEriksson
”We are taking
very targeted
action on the
unnatural links”
One client.
Got this message.
Per Eriksson | @PerfektEriksson
But all links looked fine.
Can still rank?
Sure can
Per Eriksson | @PerfektEriksson
Look for a significant reduction
of organic traffic in Analytics.
Per Eriksson | @PerfektEriksson
Use panguintool.com!
Per Eriksson | @PerfektEriksson
Okay, you've been hit.
Time to do the recovery
job and move on.
Check your link profile.
Some great tools for this:
• majesticseo.com
• opensiteexplorer.org
• Google Webmaster Tools
• Excel
• Per Eriksson | @PerfektEriksson
Your link profile should be
dominated by..
Branded anchors.
Per Eriksson | @PerfektEriksson
Naked URLs.
Per Eriksson | @PerfektEriksson
Universal anchors.
Per Eriksson | @PerfektEriksson
Hybrid-branded anchors.
Per Eriksson | @PerfektEriksson
If your link profile isn’t
dominated by these groups..
You're in a dangerous zone and should
adjust it.
Per Eriksson | @PerfektEriksson
Go through your external links and remove
bad and suspicious links. Especially links
with exact match.
Per Eriksson | @PerfektEriksson
You probably need to clean up a lot of
links and build new, fresh, good links to
recover.
Per Eriksson | @PerfektEriksson
You will have to do a
lot of manual work.
tools.seogadget.co.uk
Per Eriksson | @PerfektEriksson
linkresearchtools.com
Per Eriksson | @PerfektEriksson
Site wide links can be dangerous, even if it's
branded/naked/universal anchors.
Per Eriksson | @PerfektEriksson
Web directories can hurt you. A bunch of web
directories got de-indexed after Penguin.
Per Eriksson | @PerfektEriksson
Found bad links on other
websites?
Email the website owner and ask nicely if they
can remove or change the link.
Per Eriksson | @PerfektEriksson
Real example
If that doesn’t work?
Submit a reconsideration request to Google
and tell them everything.
Per Eriksson | @PerfektEriksson
Both Panda and Penguin tells us that
Google are done playing.
Start building your brand and you will
get links naturally.
Build your brand with social
media.
Create engagement on Facebook. (Tips: Use likealyzer.com to analyze your Facebook page)
Per Eriksson | @PerfektEriksson
Upload videos to YouTube.
Per Eriksson | @PerfektEriksson
Upload photos to Pinterest.
Per Eriksson | @PerfektEriksson
Per Eriksson | @PerfektEriksson
Create engagement on Twitter.
Create engagement on Google Plus.
Per Eriksson | @PerfektEriksson
Choose those social medias that fits your
industry best!
Per Eriksson | @PerfektEriksson
Use socialcrawlytics.com.
Per Eriksson | @PerfektEriksson
Some more tips.
Create unique and memorable content.
Per Eriksson | @PerfektEriksson
Per Eriksson | @PerfektEriksson
Invest in design and UX.
Per Eriksson | @PerfektEriksson
Do something good for the industry.
Earn your ranking.
Per Eriksson | @PerfektEriksson
Then you’re prepared for the future.
Per Eriksson | @PerfektEriksson