Penguin 2.1 | Media Innovationa
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Transcript of Penguin 2.1 | Media Innovationa
ISIS HUNG | MEDIA INNOVATIONS | 10.09.13.
Get ready, dude.
KEYWORD STUFFING
LINK SCHEMES
UNNATURAL LINKS
PENGUIN – WEBSPAM FIGHTING TECHNOLOGY
Keyword stuffing Unnatural links Over optimization Link schemes Cloaking
GOOGLE PENGUIN – HISTORY
Infographic via HubShout
GOOGLE PENGUIN – HISTORY
What happened last Friday?
SEO ALERT!
NEWLY LAUNCHED PENGUIN 2.1
Penguin 2.0 affected %2.3 of all searches
IF PENGUIN 2.1 ATTACKS
Decrease Google Ranking
Destroy Website Traffic
Knock Down Businesses
WHAT HAPPENED IN MAY 2013
When Penguin 2.0 was launched in May 2013, 53% think they were hit by Penguin 2.0, only 7% recovered.
WHY PENGUIN 2.1
Why the update? Penguin 2.1 aims to examined those who were overlooked by Penguin 2.0
PENGUIN 2.1 - IMPLICATIONS
Actually nothing’s too different about Penguin 2.1 that wasn’t already out there, but why are the industry & SEO specialists still so concerned?