Penguin 2.0 Recovery - A Walk Thru

www.verticalmeasures.com

Mike HuberVP Client Services@mjhuber


27 + Updates

Version 2.0

www.verticalmeasures.comhttp://www.brickmarketing.com/blog/panda-penguin-updates.htm

http://www.brickmarketing.com/blog/panda-penguin-updates.htm


You’ve received a notice

You’ve noticed a drop in rankings

You’ve noticed a drop in traffic

HOW TO TELL IF YOU BEEN AFFECTED


SOMETIMES IT’S EASY TO SEE


WEBMASTER TOOLS - MESSAGE


Panda

Penguin

Phantom

Pirate Update

Above the fold update

A Manual Penalty

A Recent website redesign/update

OR…


WHAT THE FUTURE HOLDS

http://youtu.be/xQmQeKU25zg


FRUITION IMPACT TOOL - FREE

http://www.fruition.net/


PANGUIN TOOL

http://www.barracuda-digital.co.uk/technology/panguin-tool/


MANUAL PENALTY

Search – site:mywebsitename.com


Do I have links from spammy sites?

Is my anchor text over-optimized?

Do I have site-wide links?

ANALYZE YOUR BACKLINKS



Download your backlinks from multiple sources

De-dup your list

Organize and sort by link value/metrics

Determine the ratio of anchor text to total links

Visually inspect each site

Determine sites that need to be pruned or reclaimed

Upload disavow file

File reconsideration request

Review links periodically.

Write great content.

THE PROCESS



Webmaster Tools

Majestic SEO

Open Site Explorer

Link Research Tools (Cemper)

Ahrefs

PULL YOUR BACKLINKS



GOOGLE WEBMASTER TOOLS


OPEN SITE EXPLORER


MAJESTIC SEO


LINK RESEARCH TOOLS


AHREFS.COM


COMPILE AND DE-DUP YOUR LIST

http://www.wikihow.com/Dedupe-Records-in-Excel-2007


TEXT TO COLUMNS


ROOT URL


USE THE WIZARD


ADD YOUR DELIMITER ‘/’


• Site-wide links and blog roll links• Obvious Paid links• Text ad links• Sites not indexed in Google• Low quality sites• Sites that look like link building sites• Generic directory links• Forum comments• Bio links• Links on non-relevant sites• Links on sites with Viagra, Pay Day, Casino content• Over optimized anchor text

WHAT ARE YOU LOOKING FOR



SITE-WIDE LINKS


ANCHOR TEXT CLOUD


You have 4 choices to make• No Action• Prune the link• Reclaim the link• No Follow the link

DECISION TIME



QUICK URL OPENER


MOZ BAR


SEO QUAKE


MOMMY BLOGGERS


Identify the ‘bad’ links

Make sure you have anchor text and landing page info

Find contact us information

Craft an email

Send the email to the webmaster

Follow up 2x times

Document your results

PRUNING PROCESS



FIND EMAIL ADDRESSES

http://email-format.com/


EXAMPLE REMOVAL REQUEST


MAIL CHIMP


REMOVAL MANAGEMENT

http://www.removeem.com/


A COMMON RESPONSE


A REQUEST FOR PAYMENT


A BIT PRICEY


DISAVOW TOOL


http://www.seroundtable.com/google-disavow-penguin-17011.html

THE DISAVOW TOOL WORKS

http://www.seroundtable.com/google-disavow-penguin-17011.html


UPLOAD YOUR FILE


# hash tag for any text notations

domain:example.com (to all links from entire domain)

http://www.example.com/page.html (to disavow a specific URL; good for .blogspot, .wordpress, etc. - you don’t want to disavow all links from there)

THE .TXT FILE

http://www.example.com/page.html

http://www.example.com/page.html



# Each site in this list was contacted but they ignored the removal request; the sites that have agreed to remove links have been removed from this list and we're diligently following up.

domain:1000permanentlinks.com

domain:1000turnkeywebsites.com

domain:101marketingstrategies.info

domain:101topseosites.co.uk

domain:8us.org

domain:a--9.com

http://terselubungblog.blogspot.com/2011_03_06_archive.html

http://themushroomfarm.blogspot.com/2010_09_01_archive.html

http://unknowncelebritypr.blogspot.com/2010/04/about-us.html

http://upstatesocialmedia.wordpress.com/

LINE BY LINE



RECONSIDERATION VIDEO

https://support.google.com/webmasters/answer/35843?hl=en

https://support.google.com/webmasters/answer/35843?hl=en


RECONSIDERATION REQUEST


Tell Google you reviewed their quality guidelines

You’ve cleaned up your links

Explain to Google what you’ve done to clean things up.

You’ve performed outreach to get links taken down.

What were you able to accomplish.

Tell them you made mistakes.

Be professional and have a pleasant tone.

Make it clear you are committed to the T.O.S.

Tell them what you are going to do in the future.

ELEMENTS OF RECONSIDERATION



SAMPLE DATA


SEO WIZZ - EXAMPLES

http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html


SUCCESS


WE’VE ALL BUILT BAD LINKS


Many tactics have changed• Article Marketing• Commenting• Posting content in ‘networks’• Site-wide links, blog roll links

Tactics that work• Earned links• Guest Blogging• Reclamation• Resource links

LINK BUILDING STILL WORKS


Build great content, the kind that people link to naturally.

Add content often

Use a variety of formats, text, graphics, photos, video

Earn your links

GREAT CONTENT WORKS BETTER


WHAT IS MATT CUTTS UP TO?


QUESTIONS?

Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

http://www.verticalmeasures.com/


NEXT WEBINAR…

How to Discover Hundreds of Powerful, Low Cost Content Ideas for Your Business

Presenter: Arnie Kuenn, President, Vertical Measures

Learn about:• How to use fast, free online market research tools• Real world examples of discovering content that works• Some realities about content marketing

Check out our website at www.verticalmeasures.com/webinars for registration information.

08Aug

11am PST2pm EST

http://www.verticalmeasures.com/webinars

http://www.verticalmeasures.com/webinars


Determine what impacted your site:

Panguin Tool - http://www.barracuda-digital.co.uk/technology/panguin-tool/

Fruition - http://www.fruition.net

Backlink Checker/Compiler

WMT - http://www.google.com/webmasters

Open Site Explorer - http://www.moz.com

Majestic SEO - http://www.majesticseo.com

Link Research Tools - http://www.linkresearchtools.com

AHREFS - http://www.ahrefs.com

EXCEL

De Dupe Tool - http://www.wikihow.com/Dedupe-Records-in-Excel-2007

Text to columns to get the root URL - http://excel.officetuts.net/training/basics/convert-text-to-columns-wizard.php

Quick URL Opener - http://www.urlopener.com

MozBar - http://moz.com/tools/seo-toolbar

SEO Quake - http://www.seoquake.com/blog/?p=503

Find Website Contact Info

http://www.godaddy.com

http://www.whois.sc

http://www.email-format.com

Email Software

Mail Chimp - http://www.mailchimp.com

Constant Contact - http://www.constantcontact.com

Vertical Response - http://www.verticalresponse.com

Removeem - http://www.removeem.com

Follow Matt Cutts - http://www.theshortcutts.com/

RESOURCES



Penguin 2.0 Recovery - A Walk Thru

Technology

Transcript of Penguin 2.0 Recovery - A Walk Thru