PERSONALITYWe are laid-back, yet productive. Confident, but not arrogant. Professional, but not boring.Real, but not trill.

TONEWe’re confident, enthusiastic, energetic, and eager to form long-lasting relationships with our clients. We communicate in a way that’s professional yet approachable. We believe in taking the BS out of the process. Instead of feeding our clients some cookie-cutter template, we’ll create unique work that caters to their needs.

MANNERThe pendulum is a weight hanging from a point so that it can swing freely. When a pendulum is pushed, it oscillates in a consistent motion. Pendulum Creative represents this forward and continuous movement by creating strategies that advance beyond the competition. We are also inspired by the industrial revolution, a time that represents innovation and productivity.

VALUESPendulum will maintain a fun and laid-back, yet productive work environment. Pendulum will not compromise on good design, and we will work together so that everyone here has an equal voice.

PROMISESPendulum promises to constantly find new inspiration that’s in-line with our client’s needs. With that inspiration, we promise to create work that’s both influential and memorable.

BRAND POSITIONINGRelevance: Pendulum prides itself in being able to accommodate our clients by not just creating work that solves surface-value problems. Through extensive research coupled with knowledge of the social landscape, our designs provide timeless solutions.

Contrast: It is through this deep understanding of our clients that we are able to stand apart from the crowd. Inspired by an industrial aesthetic, we create work that moves you forward.

Authenticity: We pride ourselves in maintaining a positive work environment that gives our team the energy we need to stay creative. We believe that this positive attitude and readiness to work together is the foundation of a strong company.

VISION STATEMENTPendulum Creative represents both ends of the spectrum, encompassing every aspect of good design. We’re constantly pushing boundaries, creating ideas that are both innovative and original.

MISSION STATEMENTOur main goal is to communicate effectively with the client and to put their needs first. We strive to create an atmosphere that is both productive and comfortable. Pendulum Creative develops and shapes our client’s experience with design in a way that puts them ahead of the game.