PENANG INTERNATIONAL

HALALExpo & Conference 2015

30Jan - 01Feb 2015Spice Arena, Penang

PRESENTING2nd Halal Chefs Challenge

Organized by :

2014 POST SHOW ANALYSIS

Organised by Halal Penang, PIHEC 2014 is a platform for both local and international entrepreneurs to indulge in business networking opportunities and providing valuable exposure to a comprehensive range of traders and buyers from niche suppliers to global manufacturers.

PIHEC 2014 this year recorded participations from 192 local and international players from Europe, Middle East, North Africa as well as South East Asia thus creating tremendous opportunities for local Halal players to establish business partnerships with the global industry players.

The 3-day expo showcased wide range of high quality items categorized into Halal consumables,non-food products, finance, tourism and other hospitality services, IT, education and publication, state and federal government agencies.

EXHIBITING COUNTRIES

OVER BOOTHS

192Organisations *Locals : 186 *International : 6

250

47,265 5,513Visitor Attendance Trade Visitor Attendance

Belgium, Thailand, Pakistan, Algeria, The Netherlands, Sharjah, UAE

EXHIBITOR PROFILES

Halal Consumables: Halal certi�ed organic products, raw materials, canned food, processed and ready-to-eat products, seafood products, frozen products, chocolate and dairy products, confectionery, biscuits, snacks, healthcare, pharmaceuticals and beauty products.

International Exhibitors: Belgium, Thailand, Pakistan, Algeria, The Netherlands & Sharjah, UAE.

Halal Non-Food Products: Cosmetics and beauty care products, Muslim apparels

Financial services: Islamic banking, takaful, Islamic �nancial institutions

Islamic Related Industry: Information technology, Education, publication & trading consultants

Institutions & Associations: Government agencies, State Certi�cation Bodies, Islamic NGOS

BREAKDOWN OF EXHIBITORSBY NATURE OF BUSINESSTravel Agency 1.04 %Muslim Apparel 7.29 %Finance 0.52 %Education 1.04%Services 9.9 %Personal Care & Cosmetics 7.81 %Research Institute 0.52 %Logistics 1.04 %International 2.6 %State Agency 6.77 %Federal Agency 4.17 %Health Supplement 9.9 %Ingredients 2.08 %State Government 44.27 %

A survey was conducted to the exhibitors to assist the organizers in making important decisions and improvements for the planning of next year’s event. The results are illustrated below:

Objective of exhibiting in the 5th Penang International Halal Expo and Conference (PIHEC) 2014

EXHIBITOR FEEDBACK

Increase Awareness Product Introduction Deliver InformationMarket & Product Research Others

4%

14% 17%

20%

45%The expo has a huge potential and it’s a new adventure for us in Penang and I think its pretty successful for us as we manage to create contacts with the local entrepreneurs

- MR. BARRIE DEAN Ungever Australia Ptg. Ctd

EXHIBITOR & BUYER PROFILE

2014 EVENT HIGHLIGHTS

Types of industry sectors who exhibited in PIHEC 2014 and itsprimary job functions:

EXHIBITOR PROFILE

Manufacturing Consultation LogisticInformation Management Education & Training ResearchOthers

4%

3%1%

27%

50%

7%

8%

Visitor Breakdown by Company Activity :

WHO ARE OUR BUYER

Manufacturer Agent / Distributor Service ProviderFood Service / Hospitality NGO / Government / Association Others

12.3%

9.2%

5%

36.4%

13.3%

23.8%

For the �rst time, Halal Penang in collaboration with the Chefs Association of Malaysia organized the “Battle of Halal Chefs” for 3 consecutive days attracting over 170 participants from across the country as well as renowned international chef judges from Singapore, Kuala Lumpur and Penang.

The culinary competition was divided into six (6) categories to test the gastronomic and artistic skills in food preparation and presentation by chefs all over Malaysia from Kedah, Penang, Johor, Perlis, Negeri Sembilan and Kuala Lumpur.

Battle of Halal ChefsEntrepreneur

CoachingWorkshop

HalalConference

Received good response for our products and which gives us the opportunities to create new contacts, interested to be our agent in Penang

ingredients in the global market. The conference brought together more than 100 participants from 5 countries exchanging knowledge and experience towards excellent in the global market.

Workshop featured talks on “Innovative SMES Startswith a Positive Attitude”

-HJ. WAN MAT RAZALIWSM Resources, Malaysia

T h e m e d “ H a l a l Ingredients” : Key to Market Expansion”, the conference featuredtalks on the tremendousopportunities of halal

Organised by Halal Penang in cooperation with ACCCIM and PDC, the Entrepreneur Coaching

DETAIL OF ORGANISATIONOrganisation Name :…………………………………………………………………………………………….……Address :…………………………………………………………………………………………………….…………Contact Person :……………………………………… Designation :…………………………………….………….Tel:………………………… Fax:………………………… Mobile No. :………………………………….………….Email :……………………………………………… Website :…………………………………………….………….Nature of Business :……………………………………………………………………………………….………….We, the undersigned, make application to participate as an exhibitor in PIHEC 2015, the exhibition organised by the Penang State Government.We request the show management reserve the following exhibit space for our use.

RETURN APPLICATION & DEPOSIT TO:PENANG INTERNATIONAL HALAL EXPO 2015 SECRETARIATPIHH Development Sdn Bhd (Halal Penang)Level 44, KOMTAR, 10503 Penang, MalaysiaTel: +604-262 5444 Fax: +604-263 5444Email: pihec@halalpenang.comWebsite: www.halalpenang.com TERMS & CONDITIONSPayment of feesPayment may be made by cheque. Cheques must be crossed and made payable to PIHH Development Sdn Bhd. (Maybank Account: 5570-5450-1905)Dateline for submission of registration form is 28 November 2014.

Payment & Invoicing Once we have received your registration form, we will send you the invoice and payment details. Deposit amounting 50% of the total participation costmust be made by 28 November 2014. Payment for the total �nal balance must be made by 15 December 2014.

CancellationIn all cases of an exhibition space being cancelled by the exhibitor’s will all deposits and payments will be forti�ed automatically by the Organiser.

Name: …………………………………Date: …………………………………..

Authorised Signature & Company Stamp

REGISTER NOW20% Early Bird Discount by

31 OCTOBER 2014

CLOSING DATE28 November 2014

SHELL SCHEME NUMBER OF

BOOTH AMOUNT

(RM / USD)

LOCAL ENTREPRENEUR (2m x 2m) RM600.00 (Fixed Price for Kiosk)

EVENT SPONSOR PACKAGE

Titanium Sponsor RM 50,000 Silver Sponsor RM10,000

Platinum Sponsor RM 30,000 Bronze Sponsor RM 5,000

Gold Sponsor RM 20,000 Banner / Streamer / Goodie Bags Sponsor

GRAND TOTAL

PRIME BOOTH (3m x 3m) RM6600.00 (Malaysian companies) / USD 2200.00 (Foreign companies)

NON PRIME BOOTH (3m x 3m)

NON PRIME BOOTH (3m x 3m)

- Main Arena RM3600.00 (Malaysian companies) / USD 1300.00 (Foreign companies)

RM2400.00 (Malaysian companies) / USD 800.00 (Foreign companies)NON PRIME BOOTH (3m x 3m) - Concourse, Level 2

BARE SPACE (min. 18sq.m)RM250 / USD 80 per sq.m

20% Early Bird Discount

20% Early Bird Discount

MAIN ENTRANCE

ENTR

AN

CE

FRO

M L

IFT

PERMANENT GLASS

DOOR STOREROOM

+-3m

+-3.5m

EMERGENCY EXIT

COMMITTEE ROOM

G85G84G83G82

G13G14

G15G16G17G18G19G20G21

2

33

2

G02G01

G03G04

G05G06

G08G07

G09G10

G11G12

SETIA SPICE (formerly known as PISA)

G81G80

G79G78

G77G76

G75G74

G73

G72G71G70G69

G68G67G66G65G64B33 B34 B35 B36 B37 B38 B41 B42 B43 B44

STAGE

BUSINESSLOUNGE

32’ X 16’

3

3B45 B46 B47

B64

B40B39

B63 B62 B61 B60B69 B68 B67 B66 B65B74B75 B73 B72 B71 B70 B59 B58 B57

EXIT A

3

3 3 3

3 3

3 3 3

3A13 A14

A05 A06

A10A09

A02A01

A15 A16

A07 A08

A12A11

A04A03

B13 B14

B05 B06

B10B09

B02B01

B15 B16

B07 B08

B12B11

B04B03

3

3

3

3E15 E16

E11 E12

E14E13

3

E09 E10

3

33

3

3

3

3

3

B31 B32

B23 B24

B28B27

B20B19

D07 D08

D03 D04

D06D05

D02D01

3

3C07 C08

C03 C04

C06C05

C02C01

3E07 E08

E03 E04

E06E05

E02E01

B53

B55

B54

B56

B49

B48

B51

B50

B52

3

B29 B30

B21 B22

B26B25

B18B17

3

A37 A38

A25 A26

A32A31

A20A19

A35 A36

A23 A24

A30A29

A18A17

A39 A40

A27 A28

A34A33

A22A21

3.53.5 3.5 3.5 3.5 3.5 3.5

9

3

2.62.6

2.62.6

2.62.6 6

Partition PartitionMAIN ENTRANCE

FROM CONCOURSE

for aircon1

for aircon1

+-2.5m

22

EMERGENCY EXIT

HALAL CHEFS CHALLENGE

HALAL CHEFS CHALLENGE

WALL PHOTOCAFE

CAFECAFE

CAFECAFE

BUSINESSLOUNGE

G51G52G53G54

G50G30G29G28

G34G33G32G31

G38G39G40

G37G36G35

G46G47G48G49

G42G41

G43G44G45

G22G23

G24G25

G26G27

G63G62G61G60G59G58

G57G56

G55

12

34

56

7

8

9

10

11

12

13

14

15

16

17

18

19

20

46

45

44

43

42

41

40

3938

3736

47

48

49

50

51

52

53

54

55

56

57

58

59

60

6162

6364

656635

34 33

22

21

23

24

25

26

2728

2930

3132

LEGENDMain Arena Level 2 Concourse Level 3

3m x 3m = 147 units2m x 2m = 85 units3m x 3m = 66 units

Rules And RegulationsPIHEC 2015: THE 6 PENANG INTERNATIONAL HALAL EXPO & CONFERENCEth

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VENUE Tempat

Subterranean Penang International Conference & Exhibition(Setia SPICE) formally known as PISA Jalan Tun Dr. Awang, Relau, 11900 Penang , Malaysia

The Arena is designated as NON-SMOKING ZONES.Arena ini ditetapkan sebagai ZON LARANGAN MEROKOK.

EXHIBITION DATE & TIME Tarikh dan Masa Pameran

The Exhibition will be opened daily from Friday, 30th January 2015 to Sunday, 1st February 2014. The Exhibition hall is open to Exhibitors from 9.00am –9.00pmon show days. The Exhibition hall is open strictly to Trade and Public Visitors daily from 10.00am – 8.00pm.

Pameran akan dibuka kepada pengunjung setiap hari dari 30 Januari (Jumaat) sehingga 1 Februari ( Ahad) 2014. Pameran akan dibuka kepada para pengunjung setiap hari dari 10.00 pagi sehingga 8.00 malam.

Exhibitors must open their booth during the designated exhibition times of 9.00am -9.00pm on show days unless stipulated otherwise by the Event Organiser. Exhibitors are not permitted to close their booth or remove any of the exhibits, display/merchandises from the hall during the exhibition hours.

Pemamer diwajibkan untuk membuka booth pada masa pameran yang ditetapkan (9.00pagi -9.00 malam) setiap hari melainkan ditetapkan sebaliknya oleh pihak penganjur. Pemamer tidak dibenarkan menutup booth atau mengeluarkan bahan pameran semasa pameran berlangsung.

ADMISSION Penyertaan

Trade and public visitors must register at the counter before admission into the exhibition halls during the show opening hours. All exhibitors and visitors should be decently attired.

Para pengunjung perlu mendaftar di kaunter pendaftaran sebelum masuk ke dewan pameran. Para pengunjung dan pemamer hendaklah sentiasa berpakaian kemas.

EXHIBITS Syarat-Syarat Pempamer

Requirement for Halal Certi�cation

1) All products and services showcased at our three-day exhibition are required to be halal-certi�ed to support our objective of increasing public awareness of the diversity and proliferation of halal goods and products waiting to be marketed around the world.

1) Pensijilan Halal Semua produk, bahan-bahan pameran dan perkhidmatan hendaklah mempunyai sijil halal JAKIM yang sah bagi memenuhi objektif pameran ini. Sijil halal JAKIM hendaklah disertakan bersama-sama dengan borang penyertaan.

2) Exhibitors are required to attach a valid halal certi�cate from an authorised body to the organiser as proof. For interested non-halal certi�ed companies, it is compulsory for the company to apply the JAKIM halal certi�cation or certi�cation by other JAKIM’S before participating in the event.

Only companies in the process of applying the JAKIM halal certi�cation and undergoing the halal auditing processes are permitted to participate in the exhibition.

2) Sijil halal JAKIM hendaklah disertakan bersama-sama dengan borang penyertaan. Bagi syarikat yang tidak mempunyai sijil halal, syarikat tersebut WAJIB memohon sijil halal JAKIM atau badan lain yang diberi kuasa oleh JAKIM sebelum menyertai PIHEC.

Hanya syarikat yang dalam proses memohon sijil halal JAKIM dan menjalani proses pengauditan halal dibenarkan untuk mengambil bahagian dalam PIHEC.

EXHIBITS Syarat-Syarat Pempamer

Failure to Exhibit

Any organisation which, having signed a contract for exhibition space, fails to exhibit on actual day for any reason or decided to withdraw their participation shall be liable for the full amount stated in the contract plus any additional costs incurred by the Organiser. These terms cannot be opposed under any circumstances.

Upon withdraw to exhibit company, 3 weeks before the day of the exhibition, a deposit of 30% at the booth must be reimbursed to PIHH Development Sdn Bhd (MAYBANK ACCOUNT: 5570-5450-1905) to defray maintainance cost including the cost of exhibition, set-up, printing & telecommunication.

Kegagalan untuk memamerSyarikat/organisasi akan dikenakan penalti sekiranya menarik diri dari menyertai pameran setelah menandatangani kontrak pengesahan penyertaan. Sekiranya pemamer menarik diri sehari (1) sebelum tarikh ekspo, pihak penganjur tidak akan memulangkan bayaran deposit. Sekiranya pemamer menarik diri tiga minggu (21 hari) sebelum hari pameran, pemamer hendaklah membuat bayaran deposit 30% untuk booth bagi menanggung kos-kos penyelengaraan. (termasuk kos set-up booth, pencetakan dan telekomunikasi).

Payment Terms and Condition

Payment may be made by cheque. Cheques must be crossed and made payable to PIHH Development Sdn. Bhd (MAYBANK ACCOUNT: 5570-5450-1905)

Exhibitors will not be allowed to occupy their space or stands until the Event Organiser has received full payment. These terms cannot be varied under any circumstances.

Terma PembayaranBayaran boleh dibuat melalui cek. Cek mestilah dipalang dan dibayar kepada PIHH Development Sdn. Bhd. (AKAUN MAYBANK: 5570-5450-1905)

Pemamer tidak dibenarkan masuk ke booth sehingga pihak penganjur telah menerima bayaran penuh bagi booth.

Payment for Exhibition Space

Deposit of 50% from the booth payment should be made before 31 October 2014 to secure the booth location. The �nal payment of 50% must be made before the closing date (28 November 2014)

Pembayaran bagi ruang pameran Deposit sebanyak 50% daripada pembayaran booth hendaklah dijelaskan sebelum 15 October 2013 bagi tempahan booth. Pembayaran akhir sebanyak 50% hendaklah dibuat dua selewat-selewatnya sebelum tarikh tutup penyertaan (28 November 2013 (2) minggu sebelum pameran berlangsung.

Cancellation of Exhibition Space

In all cases of an exhibition space being cancelled at the exhibitors’ will one (1) day before the said event, all deposits and payment(s) will be forti�ed automatically by the Event Organiser.

In all cases of an exhibition space being cancelled at the exhibitor’s will within 3 weeks ( 21 days) before the said event, exhibitors should pay a deposit of 30% of the booth which will include payment for the administrative costs. Administrative costs include; i.e cost for booth set-up, printing and telecommunications).

Pembatalan ruang pameranSekiranya ruang pameran dibatalkan oleh pemamer/syarikat satu (1) hari sebelum tarikh pameran, semua deposit dan pembayaran tidak akan dipulangkan kepada pemamer.

Sekiranya ruang pameran dibatalkan oleh pemamer dalam masa 3 minggu (21 hari) sebelum tarikh pameran, peserta perlu membayar deposit sebanyak 30% daripada harga booth termasuk pembayaran bagi kos pentadbiran. Kos-kos pentadbiran termasuk kos booth set up, percetakan dan telekomunikasi.

Rules And RegulationsPIHEC 2015: THE 6 PENANG INTERNATIONAL HALAL EXPO & CONFERENCEth

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EXHIBITS Syarat-Syarat Pempamer

Promotion during Exhibition

On-site promotion is a crucial element to attract visitors to your booth. Exhibitors who wish to promote their products and services (i.e cooking demonstrations/product demonstrations) and occupy the stage, kindly please �ll in the Stage Event and Promotion: Form 1.

Promosi Promosi dan publisiti yang kreatif adalah elemen penting untuk menarik pengunjung ke booth anda. Pemamer yang ingin mempromosikan produk masing-masing (seperti demonstrasi produk/ memasak) dan menggunakan pentas dikehendaki mengisi borang Promosi dan Acara Pentas.

Fire and Safety Regulations Dangerous Materials - Explosives petrol, dangerous gases or highly in�ammable substances are NOT ALLOWED into exhibition hall.

Only electrical appliances can be used for cooking.

Peraturan KeselamatanBahan berbahaya seperti petrol, gas dan bahan mudah terbakar TIDAK DIBENARKAN di bawa masuk ke dalam dewan pameran.

Hanya peralatan elektrik sahaja yang dibenarkan untuk memasak.

SECURITY Keselamatan

SECURITY Keselamatan

1)

2)

3)

4)

5)

6)

7)

8)

9)

10)

11)

12)

1)

2)

3)

4)

5)

6)

7)

8)

9)

10)

11)

12)

Exhibitors are required to wear the exhibitor passes at all times.

Exhibitors must be at their booth during exhibition at all times.

Each organisation/company must send at least two (2) representatives to be on duty at the booth.

Exhibitors must ensure that the booth is not left vacant at any one time, especially during lunch hour. O�cers/sta�s are advised to station at the booth on a rotation basis. All exhibitors must be well dressed in formal-attire.

Exhibitors must ensure to provide enough business cards, brochures and other promotional materials for buyers.

Exhibitors must ensure that booths are presentable at all times. Exhibitors must ensure that valuable items are kept in a safe place and are not left unattended.

Exhibitors are strongly advised to remove from the venue all portable and valuable items at the end of each day when the exhibition closes. The organizers will not be liable for any loss or damage.

Exhibitors must not cause any damage to existing furniture/equipments provided by the organiser. Exhibitors must abide all rules and regulations imposed by the organiser.

The secretariat will distribute daily sales forms to each booth and exhibitors are required to submit completed forms to the organizers before 6.00pm every day.

Pemamer dikehendaki mamakai pas pemamer setiap masa.

Pemamer mestilah berada di booth masing-masing sepanjang berlangsungnya pameran.

Setiap organisasi/syarikat perlu menghantar sekurang-kurangnya 2 orang wakil untuk bertugas di booth.

Pemamer perlulah memastikan bahawa booth tidak dibiarkan kosong terutamanya waktu makan tengah hari.

Pemamer mesti berpakaian kemas dan formal. Pemamer dinasihatkan untuk menyediakan kad perniagaan, risalah dan bahan promosi yang mencukupi.

Pemamer mestilah memastikan booth berada dalam keadaan kemas dan teratur sepanjang pameran berlangsung.

Pemamer mestilah memastikan barangan berharga disimpan di tempat yang selamat dan tidak ditinggalkan tanpa pengawasan.

Pemamer dinasihatkan mengeluarkan semua barang berharga dari lokasi pameran pada akhir pameran setiap hari. Pihak penganjur tidak akan bertanggungjawab atas sebarang kerosakan atau kehilangan.

Pemamer hendaklah memastikan tiada sebarang kerosakan berlaku pada peralatan yang disediakan oleh pihak penganjur. Pemamer mestilah mematuhi semua syarat-syarat yang ditetapkan oleh pihak penganjur.

Pihak sekretariat akan mengedar ‘daily sales form’ kepada setiap booth dan pemamer dikehendaki menghantar borang yang lengkap sebelum 6 petang setiap hari.

TERMS & CONDITIONSPayment of feesPayment may be made by cheque. Cheques must be crossed and made payable to PIHH Development Sdn Bhd. (Maybank Account: 5570-5450-1905)Dateline for submission of registration form is 28 November 2014.

Payment & Invoicing Once we have received your registration form, we will send you the invoice and payment details. Deposit amounting 50% of the total participation costmust be made by 28 November 2014. Payment for the total �nal balance must be made by 15 December 2014.

CancellationIn all cases of an exhibition space being cancelled by the exhibitor’s will all deposits and payments will be forti�ed automatically by the Organiser.

Declaration And AgreementPIHEC 2015: THE 6 PENANG INTERNATIONAL HALAL EXPO & CONFERENCE

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DECLARATION AND AGREEMENT I/We the undersigned accept the above Terms & Conditions: PENGAKUAN PERJANJIANSaya seperti nama di bawah bersetuju dengan terma dan syarat yang ditetapkan.

Exhibiting Company :

Person In Charge :

Signature & Company Stamp :

Designation :

Tel No :

Fax No :

Handphone No :

Email :

Pegawai bertugas :

Syarikat Pemamer :

Tandatangan & Cop Syarikat :

Please fax or email complete forms to PIHEC Secretariat: PIHH Development Sdn. BhdLevel 44, KOMTAR, 10503, Penang, Malaysia Tel : +604 – 262 5444 Fax: +604-263 5444Email : pihec@halalpenang.comContact person : Ms. Nursyams / Ms. Nazirah

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Stage Event And Promotion: Form 01 PIHEC 2015: THE 6 PENANG INTERNATIONAL HALAL EXPO & CONFERENCE

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BOOTH ACTIVITIES (for using stage during expo)

Exhibiting Company :

Person In Charge :

Signature & Company Stamp :

Booth No :

Tel No :

Fax No :

Mobile No :

Email :

* Please fax or email completed form to PIHEC SECRETARIAT at +604-263 5444 before 31 OCTOBER 2014Exhibitors are encouraged to actively promote their products and services to enhance your organization’s /company’s prominence during the expo. Please liaise with our o�cer Mr. Imran for coordinating/booking of your time slots for your product demonstrations. The Organizer will plan and �nalize the stage activities/promotions throughout the event.

Product demonstrations ( i.e Beauty demos, cooking demos)

Product launching/introduction

Mini-seminars/Clinics

Others: please specify............................................................................................................................................................................

TYPES OF EVENT

Please fax or email complete forms to PIHEC Secretariat: PIHH Development Sdn. BhdLevel 44, KOMTAR, 10503, Penang, Malaysia Tel : +604 – 262 5444 Fax: +604-263 5444Email : pihec@halalpenang.comContact person : Mr. Khairil / Mr. Imran

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