+62 811-1924-001 Marketing Online Malaysia, Marketing En Internet, Pemasaran Di Internet
Pemasaran Internet
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Transcript of Pemasaran Internet
Apa pentingnya Internet?
The Internet users in Malaysia was last reported at 15705762.40 in 2010, according to a World Bank report released in 2011.
Statistik Pengguna Facebook
• From January 2011 to December 2011, the Facebook user base has been growing at an average rate of 26%.
• Currently, there are 12189060 Facebook users in the Malaysia, which makes it #17 in the ranking
Apa dia pemasaran Internet?• Salah satu kaedah pemasaran bagi produk atau
perkhidmatan dengan menggunakan platform Internet
• Maklumat pemasaran boleh disalurkan melalui komputer dan alat-alat komunikasi mudah-alih
• Menggunakan pelbagai jenis aplikasi atau platform seperti Foursquare, Google Places, Direktori maya, dsb
Siapa yang sesuai pasarkan online ni?• Semua jenis perniagaan, semua jenis peringkat– Bidang runcit, makanan & minuman, pembuatan,
perkhidmatan, pelancongan dsb• Sama ada pasaran setempat mahupun pasaran
serantau atau antarabangsa – Gerai nasi campur di pasar malam– Mak cik urut orang bersalin– Spa kecantikan untuk pelancong dalam dan luar
negara– Kilang sos untuk eksport
Apa jenis-jenis aplikasi yang boleh diguna?
• Google places• Blogs• Facebook FanPage• Online classifieds• Specialized portals• Photo marketing• Location Based Apps (e.g. Foursquare)• Website
Apa strategi yang sesuai untuk saya?
• Untuk menentukan strategi yang sesuai, ada dua aspek utama:– Kajian mendalam tentang perniagaan masing-
masing• Jenis perniagaan• Pasaran sasaran dan latarbelakang pelanggan• Kapasiti dan keupayaan (pengeluaran, penghantaran,
pembungkusan, khidmat sokongan, dsb)
– Kajian mendalam dan pemahaman setiap jenis aplikasi dan peralatan maya • Ciri-ciri dan fungsi-fungsi• Profil dan latarbelakang pengguna
Macam mana saya nak mula?
• 1) Cara terbaik untuk mula memasarkan produk dan perkhidmatan melalui aplikasi-aplikasi atas talian ialah dengan mengambil langkah pertama iaitu menjadi pengguna terlebih dahulu
• 2) Hadiri kelas atau kursus yang sesuai dan khusus kepada apa yang kita hendak capai
• 3) Dapatkan pertolongan kawan-kawan, anak atau saudara-mara yang ada pengetahuan
• 4) Menggunakan khidmat nasihat berbayar dari konsultan dan perunding cara
• Google Get My Business Online (GMBO) ialah suatu inisiatif dari Google dan Kementerian Penerangan, SKMM, .my Registry, SME Corp, iTrain
• Sebahagian dari usahasama untuk meletakkan semua perniagaan di Malaysia di Internet
• Percuma untuk 10,000 akaun yang pertama• Nama Domain .com.my• GoogleSiteBuilder – enjin membina website
yang mudah
Apa dia Google Get My Business Online?
• Pergi ke www.getmybusinessonline.com.my
Bagaimana Nak Daftar GMBO?
Kedah – Restaurant/Cafe• Nadia Arizany Thibroni (012-4141972)• Company Name : Hot West Café Enterprise• Nature of Business : Café• Website : http://hotwestcafe.com.my• Facebook : http://www.facebook.com/home.php?#!/hotwestcafe• Feedback Input :
- Averages 2 enquiries on FB per week and has 253 fans.- Receives an average of 5 phone enquiries per week, 2 enquiries leads to sales worth more than RM 2000.- Enjoyed 20% increase in sales as more companies and organisations booked for dinners and event. The latest event was from Bank Rakyat. - Most enquiries came from Kedah and KL.
Johor – Wedding Planner
• Shariffah Khatija Syed Abdullah (017-7330305)• Company Name : Shas Bridal• Nature of Business : Wedding Planner• Website : www.pelamin.com.my• Facebook : http://www.facebook.com/WeddingPlannerAtoZ• Feedback Input :
– ~700 fans on Facebook Fan Page– 2-3 enquiries per day (email, FB and phone call– 90% of calls translates to sales– Sales value > RM8000– 60% increase in sales– 90% of enquiries came from Johor– FB updated daily– +100 photos uploaded per month– + 100 postings on kahwinmall.com over the last 3 months
Johor – Tuition Centre• Muhammad Raden Anwar (019-7884594)• Company Name : Pusat Tuisyen Ad-Din• Nature of Business : Education• Website : www.tuisyenaddin.com.my• Facebook : http://www.facebook.com/home.php?#!/Tuisyen.Addin• Feedback Input :
– 1 enquiry on Facebook per week– 83 fan on Facebook– 15 email enquiries per week– 15 phone enquiries per week– 7 enquiries translates into sales– > RM 6000.00– 50% increase in sales since the start of online initiative– Most enquiries from Johor– Most clients found out about him through Google Search.– 3 wall postings in Facebook per week– 3 postings in free classified sites in the last 3 months
Johor - Tourism• Muhammad Faizal bin Aziz (012-7799324)• Company Name : Wednesday Ditch Farm Resort• Nature of Business : Tourism• Website : www.wdf-resort.com.my• Facebook : http://www.facebook.com/home.php?#!/WDFarmResort• Feedback Input :
– 10 enquiries per week on FB– 286 fans on FB fan Page– 3 enquiries on FB translates into sales worth more than RM 5000– 3 enquiries through emails– < 10 phone enquiries– 2 phone enquiries translates into sales worth > RM 5000– 40% increase in sales– Most enquiries from Johor, KL, Kedah and Singapore– Also organize Horse endurance tournament and wedding ceremonies– 2 wall posting on FB per week with 3 images uploaded per month and 5
replies per week
Johor 2 - Canopy• Nor Hamizah Md Hamdani (012-7660864)• Company Name : Jabat Mutlak Sdn. Bhd.• Nature of Business : Canopy (Rental & Sales)• Website : www.wahahillscanopy.com.my• Facebook : http://www.facebook.com/home.php?#!/WahaHillsCanopy• Feedback Input :
– 3 enquiries on FB per week with 138 fans.– Receives 10 email enquiries, of which 3 translates into sales worth more than
RM 10,000– Also receives 10 phone enquiries per week. To date 7 enquiries have lead to
sales worth more than RM 5000.– Enjoyed 60% increase in sales. Almost immediate increase since starting online
initiative.– Most enquiries came from Johor and KL– Averages 2 wall posting per week and 2 photos uploaded per month. On
average, she sent 5 replies per week.– 3 postings on free classified sites and 2 photos uploaded on photo-sharing
portals in the past 3 months