Peloton club presentation at Aalto University
-
Upload
demos-helsinki -
Category
Education
-
view
297 -
download
2
description
Transcript of Peloton club presentation at Aalto University
![Page 1: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/1.jpg)
Johannes Koponen // Demos Helsinki
Case Peloton Club
megatrends drive business With impact
![Page 2: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/2.jpg)
Demos Helsinki!We are an independent not-for-profit think tank operating in the Nordic
countries.!
All of our projects are beneficial to the
society – society is our second client.!
We have ten full time employees from
various backgrounds.!
We focus to democracy and resource smart
economy.!
We combine futures studies and co-creation in our
projects.!
![Page 3: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/3.jpg)
Demos Helsinki
![Page 4: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/4.jpg)
Megatrends grow business
![Page 5: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/5.jpg)
How can you say so? Let’s take a look at a very familiar example.
![Page 6: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/6.jpg)
?
![Page 7: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/7.jpg)
computers in 70’s
![Page 8: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/8.jpg)
8
In 1984 it happened. ICT was connected to a megatrend of the 1980’s and 90’s: Individualisation. So personal computing began.
![Page 9: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/9.jpg)
Steve jobs understood the megatrends of the 80’s and 90’s
INDIVIDUALISATION COMPUTING POWER
Personal computing
![Page 10: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/10.jpg)
now a part of everyday life.
![Page 11: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/11.jpg)
what are the Megatrends of 2014 driving peloton startups ?
![Page 12: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/12.jpg)
user-centricness
Resource scarcity and climate changE
This is smart business
digitalization
![Page 13: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/13.jpg)
![Page 14: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/14.jpg)
The change is already here.
![Page 15: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/15.jpg)
Phospor Cultivated land
![Page 16: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/16.jpg)
Innovations Freedom
![Page 17: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/17.jpg)
Probably not... However things are going
to change massively and fast.
![Page 18: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/18.jpg)
![Page 19: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/19.jpg)
BOTTOM LINE: What changes the most?
![Page 20: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/20.jpg)
Most natural resources are consumed by
Homes Cars Food Shopping Consumer electronics Tourism
![Page 21: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/21.jpg)
Homes
![Page 22: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/22.jpg)
What if something optimized your energy consumption & minimized your home’s CO2 emissions in real time?
![Page 23: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/23.jpg)
What if we never needed to build and heat new hotels?
![Page 24: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/24.jpg)
Cars
![Page 25: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/25.jpg)
What if it didn’t make sense in any situation to buy a vehicle to move around flexibly and economically?
![Page 26: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/26.jpg)
Food
![Page 27: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/27.jpg)
Housing
Mobility
Food
demand & disruption
![Page 28: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/28.jpg)
Housing
Mobility
Food
This is the area where peloton club teams operate in the era of megatrends.
![Page 29: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/29.jpg)
Housing ARPU≈ 900 €
Mobility≈ 500 €
Food 10–15% consumer spending
Facebook ARPU = 0.5 €
it means $£€
![Page 30: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/30.jpg)
It also means impact.
![Page 31: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/31.jpg)
conclusions: Peloton Club startups
...create customer value
....free people from natural resource dependency. ...scales like there is no end, i.e. is affordable, not eco-luxury!
![Page 32: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/32.jpg)
![Page 33: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/33.jpg)
Peloton Club
Peloton Club is the peer-incubator for smart startup companies. Our teams create solutions to big problems. They use the problems to scale and grow business. Where is the economy heading? Are we doomed to crises after crises, without any idea where we are going? It takes courage to say out loud that there is another way. It takes courage to make an impact in the new economy.
![Page 34: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/34.jpg)
![Page 35: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/35.jpg)
Meet some of our teams
![Page 36: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/36.jpg)
![Page 37: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/37.jpg)
![Page 38: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/38.jpg)
![Page 39: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/39.jpg)
how PELOTON club works?
![Page 40: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/40.jpg)
![Page 41: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/41.jpg)
![Page 42: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/42.jpg)
![Page 43: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/43.jpg)
14 sParraajaa AUTTAA
![Page 44: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/44.jpg)
Smart Retro program!
![Page 45: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/45.jpg)
![Page 46: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/46.jpg)
![Page 47: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/47.jpg)
![Page 48: Peloton club presentation at Aalto University](https://reader034.fdocuments.us/reader034/viewer/2022051609/547c1be2b379593a2b8b4ef1/html5/thumbnails/48.jpg)
Thanks!