Pelican post presentation 2016 08 09

W5+H

• WHO

• WHAT

• HOW

• WHY

• WHERE

• WHEN

8/15/2016 PelicanPostMagazine.com 2

WHO

• Who are we?

– Joanne Chevalier publisher

– Retired Recovery Room nurse

– Lives in Palm Coast

– Loves golf, bridge, cooking and

four granddaughters


WHY

Why did Joanne start this project?

– Past 6 years there was no single source for what’s on around town;

– or she would hear about an event from a friend after the fact;

– or look for something to do when the grandkids or snowbirds came to visit.


WHAT

• Professional

– writing

– art design

– editing ?

• Minimum 55% editorial content

• Glossy 48 page self cover 80lb paper magazine

• Fully supported by our advertisers


How

• Joanne creates the editorial content

• Paul Beaulieu does the art design and layout

• Professional writers

• Professional editors at large

• Mike does the production and advertising sales


WHERE

• Distributed to over 5,500 homes and businesses in the gated communities of Flagler county specifically;– Mailed to residents of Grand Haven, Hammock Dunes,

Ocean Hammock, Hammock Beach, Cinnamon Beach, Matanzas Shores, Sea Colony, N. Oceanshore Blvd., Flagler Beach, Palm Coast Plantation, Sanctuary, and C Section and others

– Also dropped shipped to Real Estate agents, dentists, service centers and advertisers’ offices and Flagler Chamber of Commerce.


WHEN

• Published quarterly

• March, June, September, and December.

• Deadlines for input is January 25th, April 25th, August 10th, and October 25th.– Input consists of advertising, articles, theatre,

music, dining, events and three months of tide tables


Articles

• We seek out items of local interestNatureFlorida Agriculture Museum, Eagles of Flagler county, Tiny Little Dolls, Florida Turtle Hospital, Gamble Rogers Park, Kayaking the Intracoastal, Biking the Trails of Flagler County and Day Tripping

ArtistsPaul Beaulieu, Art LaMay, Bob Carlsen, Tom Anastasio, Christine Sullivan, Paul Baliker, Community Chorus, Helene and Eric Bess, et al.

Local InterestFlagler County Art League, Creekside Festival, Restaurant reviews, Ask the Realtor, Shop ‘Til You Drop, Business in Profile, Book reviews, etc.


• A comprehensive review of events in the Daytona Beach, Ormond Beach, Flagler County, St. Augustine, and Jacksonville areas for the ensuing three months

• Emphasis is given to theatre and

performing arts

• Focus is given to worthy projectsThe Greatest Save, Christmas Come True,

GAL, Friends of A1A, PCBN Wounded

veterans, et al.

What’s On Around Town


• A beachcomber’s guide to the Atlantic tides of Flagler county

• Full three

months of

tide tables

in one place.

Tide Tables


Advertisers


Flagler Playhouse R&K Roofing Hammock Dunes Club

Trinity Presbyterian Newport Senior Link United HealthCare

Limelight Theatre Ormond Main Street Florida Family Dentistry

Barnier Ameriprise Financial Services Inc. White Orchard Spa

Chiumento, Selis, Dwyer Artistic Salon & Body Works FCCC-Creekside Festival

Hammock Gardens Supreme Steamer Dr. Paint

City of Palm Coast Sam's Auto Diagnostic Memory Hopkins RE

AHC Safe & Lock Edible Arrangements Eye Style Optical

386 Berkshire Hathaway HS RE Pet Stylez Grooming

Glenmoor Palm West Real Living RE Greg Lynn Jewelers

Hammock Real Estate The Molly Carey Team RE No Stress Move RE

Grand Living Realty RE Cruise Planners Palm Coast Shores Realty

Paul Beaulieu - Artist Limelight Theatre Palm Coast Arts Foundation

ATEC Elsbeth Catalano RE Title Chain, Inc.

Chez Jacqueline PJ Blackmon/Cat Duffy RE Flagler Chamber of Commerce

Advertising

• Magazine

• Rough print

• Pull out cards

• Post cards

• Coupon ads

• Internet

• Radio/TV


Types of advertising include;

Advertising

#1 objective is brand identity and creating public trustRetention is a most important goal

• Multiply views are critical for memory retention

• 6 to 22 impressions are required keep an attentive audience

• Up to 100,000 impressions per issue for advertisers

• Over 5,500 upscale residents



Offers;

Upscale audience,Reader interest, andDurability.

THE place to advertise

Steady increase in circulation each yearStarted by the size being driven by advertisers, now the size is driven by content


Magazine History

Dates 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2

Spring Summer Fall Winter Spring Summer Fall Winter Spring Summer Fall Winter Spring Summer Fall Winter Spring Summer

Advertisers 9 19 23 33 38 34 45 47 49 39 45 52 50 39 51 52 54 40

Pages 20 24 32 32 32 40 40 48 48 48 48 52 48 48 48 48 48 48

Circulation 1,550 2,550 3,700 4,500 4,600 4,700 4,700 4,700 4,800 4,900 5,000 5,100 5,200 5,200 5,200 5,300 5,400 5,500

Percentage increase 65 45 22 2 2 0 0 2 2 2 2 2 0 0 2 2 2

Summary• Local magazine created by locals

• Supported by locals

• Enjoyed by locals

We are having fun!Thank you for supporting the Pelican Post


Pelican post presentation 2016 08 09

Business

Transcript of Pelican post presentation 2016 08 09