HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential

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Font to be used by customers and

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Market Trends – Surge of Media Applications

• “Open Garden” Internet TV is on the rise

• “Closed Garden” IPTV / Cable TV are competing solutions

• “Personal Content” important at home and on the road

My content anytime – Open and personal

•A single consistent service across the screens

•Creates loyalty and increased consumption


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New Ecosystem - Build Wide Blue Ocean

End

User

Appl

Cloud

Appl

Cloud

End

User

Network Operators Goal:

To generate more revenue by leveraging their assets against competition from OTT

Huge Revenue Opportunity

VoD

Wide Blue Ocean


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STB is moving away from the house

"Set-tops are clearly moving to the point

where they are either a piece of software

that lives in another device, or they're

virtualized totally in the cloud," Ken

Morse, CTO of Cisco's Service Provider

Technology Group said, during his

keynote address

http://www.lightreading.com/document.asp?doc_id=20

7138&site=lr_cable

Competition View – Advanced Media Services move from home to the network


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Market Trends Summary

OTT Video Growth

Operator Bypass

IPTV Growth &

Cable Decline

Anywhere remote

Access

Video habits changes:• SD HD/3D• Multicast Unicast• Fixed Mobility

Multi Screen


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Smart Home vs. Simple Home and Smart Network

• Existing Home Network

• Simple device or no device

Connected TV

STB

RGW

TV

ONTONT+

cTV

Move functions to the Network


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Operators

network

Network Located Media Distribution

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STB evolution towards connected TV

Legacy STB Thin STB / DMAConnected

TV

Gaming

Server

Personal Ads

CDNMiddleware

Assets

Subscribers

Operator

CDN and VoD Live channels

Video App

Server

CRM I/F

STB Migration Path

OTT


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Media Distribution Functionality & Use cases

Media Distribution

System

Multi Content Source

Unified UI for all Sources

Multi Screen

Remote Access

Network PVR and Storage

Connection point for Video Apps

IPTV

OTTPersonal

Personal Ads

Network PVR

Single UI

Multi Screen


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Green and Simple

• Physical STB deployed in each home

• ~20 W * 2000 = ~40KWatt

• Network Media distribution solution

replacing 2000 Physical Home Devices

• ~ 150 Watt

Network technologies are Green - Saving Power, Space and Money


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Network

SHE

Network & Service Virtualization

Edge Node

ONT

ONT

IPTV

VoIP

ONT

InternetOperator owned

Application

Server

Network & Service virtualization: High QoE for personal and OTT media applications while keeping cost down


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Thank You

Peleg Elrich - Huawei - Home Network Transformation

Technology

Transcript of Peleg Elrich - Huawei - Home Network Transformation